Opportunities and risks in the campus staging market 2

Once upon a while, the campus staging has been quietly popular in the major campuses, we are more and more familiar with this, canteen, roadside, teaching building, and every night in the bedroom, there will be a group of people handed you a flyer, said ' classmate, Trouble to see ' If you are interested, will be eloquent to tell you, listen to your heart straight itch, so the campus almost everywhere filled with staged advertising, businessmen often in the campus to engage in various activities, so that students familiar with this business model, and for their curiosity to pay.

College students are a large consumer groups in society, they just from high school that almost only need to meet the collective out of food and clothing, but, there is no fixed work, so there is no reliable economic source, most can only rely on every month parents to the point of living to meet their own dress, dress, high-end cosmetics, And today's ubiquitous electronic devices, like Apple phones, tablets, SLR cameras, and games that are getting more and more appealing. I did a survey, about the parents each month to our living expenses, in addition to the individual local tyrants roommates, the same bedroom almost every month of living expenses between 1000 yuan to 2000 yuan, if the usual expenses, almost left a little money, so for us, these expensive things, if not to parents, by virtue of the current capacity, Almost impossible to buy up.

This is not only an opportunity, but also a challenge for the merchant, because the electronic equipment and other things are to give young people such as college students to spend, but at the same time, they do not have financial resources, banks do not give credit cards can overdraft, so, the campus installment of this business model will naturally produce, Smart Merchant Piecemeal, you only need to pay a small amount of money every month, in your own monthly consumption range, you can get your favorite things, and service is good, door-to-gate. College students in order to satisfy their own curiosity, the psychology of comparison, will buy these shiny, eye-catching things. Then each month the merchant pays for the business, but it appears to be a small part of the money.

Campus Life, let me see the most about this operation of the two app is fun staging and staging music, as the saying goes, the child can not cover the wolf, at first, the merchant in order to promote the beginning, occupy the market share, there are very attractive activities, this I still have a deep experience, remember when as long as the new user registration, will be able to enjoy a day and a week of money activities, those originally four or five pieces of bucket noodles, melon seeds, a penny can buy, I feel that there is a good promotion effect, because the dormitory will be a week, everywhere is bubble noodles, melon seeds. What seems to be behind our advantage is that we are going to buy something expensive for the next step.

Of course, there are pros and cons, campus staging This behavior is also opportunities and challenges coexist. The personal views are as follows:

Obviously, for the merchant, this is a huge business opportunity, because it did so that the goods on the side, the university students are easy to get hands, because before, buy things go to physical stores, and go to do not necessarily have goods, take our school, in the suburbs, the edge of consumption, but there is a large consumer group, In this era of internet development, e-commerce is easy to solve a lot of difficulties, so they use the network platform to create a college students to bring convenience, It also brings great benefits to the app. To this end, I have a special installment of the app, found that almost all the students need to cover everything, including mobile phones, computers, 3c, photography, watches, sports, skin care and so on. At the same time for them, college students if they get something, there must be students in school information, bank card information, bear the risk of loss is also relatively small, not afraid of college students interrupted repayment, he can contact the school, do not give you a degree certificate, generally speaking, no one for one such thing and lose the degree certificate, Finally can only resort to friends and family, parents, help themselves to pay their own consumption. At the same time, this seemingly small monthly consumption, in fact, there is a higher interest in the inside, because each payment of less, but also electronic transfer, we will not easily feel distressed. Like my roommate, in the interest stage bought a SLR, monthly for 200, 24 months in a row, it is easy to get what they like, and feel that there are more and more college students join this ranks, so this profit is quite considerable. And for some students living more difficult to buy some necessities, such as computers, but also more convenient. It's easy to repay a part-time job every month. So for college students, this is still a certain attraction. And during the university, each other has a comparison mentality, so there is a possibility that something will appear in a moment of heat, to bring good benefits to the business.

Accordingly, the Merchant also must undertake the corresponding risk, because this industry is emerging, has not approached the saturation, is intensifying, therefore will appear many such apps, the competition is also more intense, when others ' interest is lower than you, the service is above you, the profit also will be lower, and may have the risk of the bankruptcy. But for college students this consumer group, is still good. At the same time, there are some unstable factors, because the competition between the industry, a lot of business forms of lending is also more and more simple, an identity card and student ID easy to fix, if there is a false behavior, the business will have a great loss, and not easy debt collection. Also, sometimes merchants for those with higher credit ratio will have more preferential policies, overdraft quota will be more and more large, if the students are easily tempted, then may pay more and more pressure, finally lead to inability to pay, resulting in loss of business. In this way, what interest staging, staging music will not let businessmen and college students feel like hope as interesting, happy, can only bring pressure on both sides.

Therefore, as a merchant, when developing this installment payment app, should weigh various factors, then do a risk assessment, make a reasonable policy. And should always do a good job of consumer feedback, timely adjustment of various policies, optimize the app, and then increase the publicity, improve the overall awareness of college students, only in this way, in the competition in the industry to occupy a favorable position, gain more benefits, and avoid unnecessary risks.

In addition, to give us such a group of college students advice is, should be in their own consumption level consumption, reasonable consumption, do not overestimate their own consumption level, overdraft their future money, to their own credibility impact, to find work to bring unnecessary impact.

Opportunities and risks in the campus staging market 2