Optimization of internal website links is the first element of SEO

Before starting the link structure topic of the website, I will first complain.

I am sorry to see that many SEOer are engaged in SEO optimization for the search engine ranking. This consciousness leads to the following behaviors: when a SEOer knows how to obtain a large number of reverse links, or uses a large number of accumulated keywords, jump to a second-level domain name, or create a link group through a third-party Blog platform, it immediately begins to follow suit, in order to achieve its general SEO purpose, a group of guestbook, Blog comment, TrackBack, And Wiki users spend a lot of time and energy on external links. External links are important but are indeed adequate, not necessary, A website with many problems such as website structure, user experience, and website content should not be favored by users and search engines. Therefore, I once again stressed three SEO strategies in my SEO blog: website structure optimization, webpage layout and keyword Survey selection layout, and reverse link optimization. The first two SEO policies can be controlled by myself, in order to do a good job in SEO, we need to report the attitude to users responsible for the search engine. In the process of constantly improving and optimizing the website, you will find that your external links are also growing. The truth is obvious: websites that focus on user experience will naturally be sought after by users, high-quality content will naturally get more Link bait. Therefore, SEO focuses on website structure optimization, webpage layout, and keyword research and layout, in particular, website structure optimization (Logical Structure and inner link structure ).

What is the internal link optimization?

1. website navigation

I will not talk nonsense about the importance of website navigation. Everyone should understand it and focus on the considerations for designing website navigation:
(1) The website navigation link is an important line for search engine spider crawling down. It is also a bridge to ensure communication between website channels. We strongly recommend that you use text links;
(2) do not embed JS files into website navigation. If you use a search engine spider to simulate crawling tools to detect crawling URLs, you will find that, links in website navigation are invisible to search engines. Unfortunately, Tianji website navigation also has this problem. In the future, we will try our best to solve this problem;
(3) We do not recommend that you use the JS Code to implement a drop-down menu. If you need a drop-down menu, make sure that the navigation link is a text link when you move the cursor to the navigation area, you can also click it. At the same time, it is recommended that you add a text link area containing all columns at the bottom of the page to compensate;
(4) If I want to use images as the link to the website navigation, I will optimize the image and use the key words that the image link points to the page as the ALT content, in addition, use a text link under the image as an aid, similar to the navigation design of Skynet. Note: During the webpage design process, it is best to treat the navigation area of each image + text as a separate div;
(5) how to place text links in website navigation from the UE point of view is worth noting. This is related to the importance of website channels or the characteristics of websites, generally, the more important channels are placed at the beginning. Of course, you can classify channels by sensory aspect to distinguish them. From the SEO perspective, the idea of channel names is a complicated process, it requires us to have a detailed understanding of the channel content and investigate the main Keywords of the channel;

Taking the Skynet digital camera channel as an example: we all know that DC (digital camera) represents a digital camera. Is that channel named after DC or digital camera? As I said just now, you need to conduct research. Now you can start to take action.

2. Bread navigation
For more information about the concept and function of bread navigation, see the previous article "bread-style website navigation link".

To put it simply, the significance of the breadcrumb navigation is to clearly tell users where they are currently on the website. In this way, users can quickly reach their upper-level pages through this navigation, this type of navigation design should be opened in the current window.

The bread navigation should list the names and links of all the upper-level webpages (Logical Structure) on which the user is located. Note: Here is a text link, if your channel name, category name, and sub-category name are well designed, you will find that the internal page is directed to the upper-level page through a link that uses the keyword as the anchor text, if there are thousands of content pages, will there be thousands of pages with the keyword as the anchor text pointing to the category page or channel page !!!

Should I list the article title in the breadcrumb navigation bar on the Content Page? Should I add a webpage URL link to the article title? I did not study the difference from the SEO perspective. I personally think it is best not to add a URL, but the URL of the parent page must be added.

3. Correlation links
There is no specific mode for relevance links. I think of it as a strategy. The article page can list relevance articles, and also list relevance search results. follow these steps, TOP10 in this category, click rankings, previous articles, and next articles can also be related links.

If a user browses an article and provides relevant articles at the end of the article, the user may conduct in-depth mining through the article until the user's interest in the topic disappears, in this way, the user can achieve the highest satisfaction, because the content is continuous.

For example: I am interested in military, often look at the picture of the fighter, PS: Like can vertical down the S-37, some articles contain is the picture of the flight, and some Battle Status pictures, anyway, my demand is very simple, is to see the S-37, and the appropriate relevance link layout can save me a lot of time to find, after reading the picture, painstaking efforts, I want to buy a play, so I want to, if the following can provide a S-37 of the quotation page of the good !!!
Note: I do not agree that a topic content page is linked to another topic content page, unless the two have a dual correlation.

4. Website Map
First, let's take a look at the website map page I created for Skynet. It is currently in use and the link is placed at the bottom of the website. The website map is convenient for users to quickly find information, the link should be pointed to on the homepage.
I have never considered adding all the content pages of the sky to the website map. It's terrible. It's estimated that my hard disk will not be able to fit, HOHO.
For Tianji, it is sufficient for a website map to have a text link pointing to the channel page and lower-level category page, more importantly, I want users to clearly understand what Tianji can provide and where it features. For medium-sized websites, I still recommend that you add text links on the content page to the website map. I hope that you can use technical means to generate a text link website map that uses the keyword of an article and the title of the article as the anchor text, in addition, the program controls the number of links and automatically pagination.

Additional points:
1. The home page, channel page, category page, and topic page of a website are all list pages. The content of this page is composed of the anchor text of the link.
2. the URL writing design is best consistent with the logic structure of the website. It is designed downward according to the tree structure. The depth of the Directory level does not affect the SEO effect (according to the website's own situation ), everything is determined by simulating The user's logical thinking. There is no situation where The user needs to click The content page as few times as possible, or you can understand it from another perspective. Remember: The less is more, if a website provides the search function, I can click it twice on each page, and there is no need for website navigation, just like searching keywords on Google, however, we cannot fully simulate users' search behaviors.
From: black dream seo blog