Optimization of the late puzzle: Why the ranking is always standing still

We all know that SEO in addition to the need for a certain technology, but also need to have a strong executive power to constantly adhere to optimize to let the site rankings to reach the home page. But some websites follow the normal optimization steps to do 2 months, or even 3 months, the site ranking is still in situ. This is indeed a frustrating thing. I also have such a website on hand, from the takeover to now, the optimization time has been 2 months, ranking is still the same:

Can see this site optimization work has been to the late, but the keyword ranking is still no improvement, the reasons for this seoer all know? The following is the author of some of the inference and experience to discuss with you, the ranking of the reasons.

　Reason one: The website has been optimized before taking over

It was two months before I took over the site, prior to the optimization of the company is a website editor to do, may be due to technical problems or a certain misunderstanding of the SEO, the author found that the site was taken over, almost every article has added several anchor text, and are pointing to the home page:

　　

According to the latest Baidu algorithm and optimization guide, although the site anchor text point to the home can effectively improve the word ranking, but too much anchor text is likely to lead to site optimization over, so that Baidu down the right or direct k off. This site is a typical example of being punished, so in this case, how do we improve after the takeover, how do not let it hinder the ranking rise?

(1) gradually removed the anchor text. You may ask me, Baidu has included the article, the removal of the anchor text will be too late? In fact, this is to mend, but also useful. Baidu Spider actually will crawl several times this article, if we removed the article some anchor text, can change Baidu spider past to our impression, of course not suddenly removed, also not all remove, should gradually remove part of repeated anchor text.

(2) The anchor text naturally appears is the best. In the rankings in place before the reason is the optimization of excessive, we should be cautious to the article anchor text This practice, in fact, now the weight of anchor text is far more than before, in peacetime add site content, anchor text should naturally appear. For example, today, "Shanghai website Construction" as the anchor text to the home page, tomorrow you can "Shanghai do site" as anchor text to point to product pages, so that the same word is not optimized many times, naturally will not appear to optimize the problem of excessive.

　Reason two: The website has not been optimized before taking over

SEO This technology is now very popular, but there are many sites in the previous did not do any SEO, that is, the site may have not updated the article for a long time, or has not done a long-term external links and so on. We all know that the new station is easier to optimize than the old station, it is precisely because the new station was optimized at the beginning, the passage of time can accumulate a certain weight, you can get rankings faster. These old stations, which had not been optimized before, now have to be optimized suddenly, and the ranking time will be relatively longer. Of course, as long as you continue to do high-quality content, change some high-quality friends chain, these no foundation of the old station or can get the ideal ranking, but see you have no this patience and executive power.

The above is merely based on the author's own inference to enumerate two reasons, in fact, there are still many reasons for the site ranking, such as server, site structure, user experience and so on, as long as we are good at summing up, good at discovering, or can find the reason, as long as to find the reason, improve the site, perseverance to optimize, I believe that one day Baidu will let you in the rankings to the home page. This article is designed for Shanghai website Construction http://www.suheng.net feeds, hope to reprint a friend plus a link, thank you for your support!