Optimization of website structure of SEO strategy

SEO ranked several major factors, the site structure is one of the main factors, today I will combine their own years of SEO practice, talk about optimizing the structure of the site can bring us benefits:

1, enhance the user experience: Users visit a website, speed is the first feeling, clear and concise site structure will make the site open faster. The second is the site navigation links, reasonable navigation structure (main navigation, path navigation, category navigation, tag tag,, site search, website map), accurate text description, will allow users to get to the page they want faster. Users experience a good site, will be more popular search engine favorite.

2, increase the number of sites included: The increase in the number of sites indexed by the quality of the content, the other part depends on the site's structure; standardize the standardization of the URL address, static URL, the use of tree-shaped structure of the internal network, so that spiders more easily crawl, enhance the crawl efficiency.

3, the Site page weight transfer: The site page weight to promote part of the chain, the other part of the internal links, the clear structure of the site and link will contribute to the internal page weight. A website wants to get a lot of free traffic from search engines, on the need to have a relatively high ranking capacity of the site, the high weight of the site in the rankings have advantages; So in the site structure optimization, the reasonable homepage, special page, landing page These important page planning links, enhance the ability to rank these pages.

4, the use of tags: h1-h6, B, Strong, ALT, title tag design, optimize the structure of the site we can through the label to empty the importance of content, each page H1 label only once, reasonable use of H2, H3, B, strong, ALT tags.

5, Internal anchor text control: Optimize the site structure, we can be reasonable anchor text layout on the page, and anchor text is the key word ranking factors in the more important. So when you do the anchor text as much as possible to choose the key words of strong relevance.

Optimize the structure of the site can bring us benefits: 1, enhance the user experience 2, increase the number of sites included 3, the site page weight transfer 4, internal anchor text control 5, the use of labels; above is my personal understanding, welcome everyone to Exchange and supplement, qq:18196892 copyright to her show net ( www.sheshows.com) All, reproduced please indicate the source, thank you!