Optimization strategy of internal chain in Web site

A website to want to quickly improve the rank of columns and articles, its rational layout of the site's internal chain structure is essential. In the case of quite external links, internal links are easier to control and cost less. You can directly on your own station to deploy, unlike the external link of the uncontrollable relatively large, the need for a large number of purchases or long-term accumulation to achieve a stable SEO effect.

Within the chain, as the name implies is the same site under the domain name of the content of the link between the pages (their own site content linked to their own site's internal page, also known as the link in the station). Reasonable link structure within the site, can improve the search engine's collection and the weight of the site. Relative to external links, internal links are also important.

The primary purpose of the internal link is to improve the overall site collection, the promotion of links to the page ranking, the overall flow of the site can play a significant optimization. The amount of a website's collection if stable and continues to increase, it means that at least the site's internal links are handled more in place.

There are a number of methods and principles for inner chain optimization, and here are some of the methods that apply to most Web sites.

　　Website navigation

Site navigation is the most common internal links, common site navigation has the top of the main navigation, breadcrumbs, sidebar navigation, the bottom of the navigation. Note that these navigation uses text as much as possible, which helps the search engine to crawl smoothly. Site navigation in the link text should be accurate, natural description of the content of the page, so that the search engine through the link text to understand the specific content of these columns. It is best to have a navigation bar on every page to facilitate indexing by search engines.

　　List page

List page optimization is mainly the column or channel List page optimization, from the content, the list page should conform to the principle of relevance, List page links are best links and list page content similar to the article, which will make the content of the list page has a certain theme. For the display of a list page, it is usually displayed as a pagination, adding a page Number link at the bottom of the page and directing the search engine to index each page of the list.

　　Related articles

Related articles because the content is similar, it will increase the frequency of the main keywords on the page, for keyword weight promotion some help. At the same time, related articles can also enhance the user's reading experience, let users read more detailed content. In the content page, you can add a list of articles related to the content page to the end of the page, guide the search engine based on these links to crawl related pages for indexing, in order to facilitate the search engine crawl, the list of related articles do not put in the JS file, but added to the page content.

　　Site Map

Site maps are usually designed for search engines, in a separate page, the site most important pages of the portal are included together, equivalent to a whole station article index, convenient search engine quickly find and crawl the page, it should be noted that the site map on the link is not the more the better, Need to limit within 100 links, more than this number, the search engine will automatically ignore the remaining links.

　　Anchor text link

In the text of the article, the keyword to do a link to a specific page address, this form of link is called anchor text link. Anchor text links not only the click rate will be very high, but also for the site ranking effect is the best, is one of the best in the chain form.

The main functions of anchor text links are:

1, to help search engine faster crawling site

For search engines, the role of anchor text is to have a guiding role. Reasonable distribution of anchor text, will make search engine spiders faster crawling site directory, this and we often say that the bread crumbs navigation has the same, this is a kind of search engine friendly performance.

2, improve the ranking

Reasonable anchor text point will make the engine more accurate understanding of the content of the article to describe the information, so that the long tail keyword ranking promotion, the weight of the site increased. External links to the anchor text will also give the site a high key weight.

3, increase the user experience

When a user browses a page, the content of the article may not be very useful to the user, this time the anchor text has played a guiding role, through the anchor text, the user will often faster and more accurate to find the information they need. So for sites that do not do site anchor text, when users do not find the things they need, their common action is to close the page, which also from the reverse side of the anchor text to verify the role of the user experience.

Anchor text link recommended to take the way to manually add, avoid automatic add, a single page anchor text links should not be too much, anchor text content should be consistent with the target page content.