Optimize Google AdSense to improve the revenue of the site

ECPM and Channels
The channel is very important to detect the advertising method, and ECPM is a very important reference element. Learn to detect advertising effects based on these two data, and improve the channel's advertising and style at any time.
Different channels will affect each other
Different channels will affect the price and the match of the advertisement mutually. Low-cost channels will affect the high price channels, so the Yu Haojie suggest that you as far as possible not to put the ads on the poor results of the site. The effect of an ad match is that other channels on an account will be affected by the main channel.
Using ECPM to Judge channel effect
Higher ECPM description of the site or channel ads better match combination, can give advertisers a better return on investment, so that you bring higher income, and low ecpm, on the contrary, advertising is not good, the return of the investment to advertisers is poor, resulting in low revenue on the site.
AdSense is not suitable for all the themes of the site, so I need to set up a custom channel and URL channel to monitor the site, so that they know which channels of ECPM high, can bring better benefits, which relatively low, pull down the overall site of the ECPM, resulting in the overall income decline.
"AdSense account optimization in depth," the article mentioned an estimate of the Web site revenue formula: "Website advertising revenue = page display times/1000*ecpm." Through this formula, we can see that the quality of ECPM directly related to the site's final advertising revenue.
But it has also been suggested that "optimization should be aimed at unit price rather than ECPM", and thus a heated debate is underway.
The following Hao Jie to talk about is the unit price and click rate problem
As we all know, AdSense is the CPC form of advertising, that is, according to the Click to charge. So many people use every means to increase the number of clicks, or even delays. But some long-term AdSense friends have found that AdSense is not only the CPC, it has a CPA factor in the inside, that is, according to the action charges.
Let me give you an example:
Some download sites place ads at a distance from the download link. Doing so will present a large number of invalid clicks and low quality clicks. The result is too many invalid clicks to reduce the unit price and ECPM, for a long time this is likely to be k, outweigh the gains.
So how do we specifically improve the site's advertising effects and benefits? Hao Jie think there are several ways: