Optimize Meta to favor search engines and better improve website rankings

WebpageCodeInMeta tag in SEO (search win optimization)It plays an important role in the meta tag. if you write a method suitable for search engines on the meta tag, you can greatly improve the ranking of the website and facilitate the indexing of site content, therefore, adding a meta value to each webpage becomes an indispensable task in Seo. In addition to facilitating search engine indexing, Meta is actually a standard webpage standard. Only when Meta is improved can an HTML page be regarded as a complete webpage.

Generally, Meta Values exist in the webpage in the following ways:

<Meta name = "title" content = "webpage title">
<Meta name = "author" content = "author's note">

Meta also has many expression functions, such as adding keywords and descriptions required by SEO to webpages. We can use a meta tag generator to easily generate meta tags. Next we will optimize the Meta Tags step by step through the tag generation tool.

TIPS: What is a meta tag?

Meta is an auxiliary tag in the head area of HTML language. It is used to simulate HTTP Response Header packets in HTML documents. Search engines generally use robots to automatically search for Meta values to classify webpages. They have two attributes: Name and HTTP-equiv. The name attribute is mainly used to describe webpages, corresponding to content (webpage content), so that search engines can search for and classify robots.

Step 1: Understand important meta Parameters

First open the "meta tag generator" tool (http://tool.chinaz.com/Tools/MetaTag.aspx), then you can according to the content on the page prompts, the tag is written, title is the title of a Web page, this is the most important part of a Web page. Currently, most search engines rank webpages based on this parameter.

In most websites, except for the page title, meta tags that are common and directly related to Seo include the following:

Keywords: the keyword tag of the page. This tag can be used to extract the keyword information of the website, which is more important in Seo.

Description: The description label of the website content. It is an overview of the content of the entire web page, used to describe the general content of the web page.

Robots: This label is used to tell the search engine robot to automatically capture webpages.ProgramFile. Describe which pages need to be indexed and which pages do not need to be indexed. Parameters include all, none, index, noindex, follow, and nofollow, respectively, indicating whether the page can be indexed. This tag is the most important. A slight carelessness may cause the search engine to stop indexing.

In addition to the three tags, Meta has many tag parameters. Here we will not introduce them one by one. You can refer to the tag generation tool (figure 1 ).

 

Note: You must enter the title based on the actual content of the page. It is best to enter a specific description of the webpage content, rather than the column name or website name. If it is a homepage file, you should avoid naming it with content such as "website homepage". It is best to name it with the website name.

Step 2: Seo settings for meta tags

We already know the most important tags for Search Engine Optimization. But how should we optimize these tags? Next, let's explain it in detail.

Description

The web page description should be filled in according to the actual content of the website. Many webmasters will enter the website description at will, or fill in a large number of keywords in the description. These are all unfavorable actions for Seo, for example, for a website that focuses on software knowledge and information, its description meta tag can be written as follows:

<Meta name = "Description" content = "Apsara stack software channel provides you with a wide range of practical information such as computer software applications, the latest network techniques, and popular software downloads. ">

This description not only summarizes the content of the entire website, but also highlights the software keyword. Similar to descriptions such as "XX website is the best Portal" and "XX website serves you", the search engine is confused by ignoring the main Keywords of the website.

Webpage keywords

Because Web keywords have been widely used for optimization, their importance to search engines is not as important as before, but the improvement of Web keyword tags can still play a role.

Taking a computer knowledge website as an example, its keywords can be written as follows:

<Meta name = "keywords" content = "beginners learn computer basics, applications, and learning">

We often use big and comprehensive keywords to describe, such as "computer", "software download", and other very popular keywords. But for most websites, using similar keywords does not have any effect on ranking improvement, because the search volume of such keywords is large, and only portal websites with high weights can obtain better rankings of such words.

Step 3: Apply Meta to the website

After we beautify the meta tag, the most important step is to apply it to the website. For static pagesSource codeAdd Meta to the "head" label.

For websites built using CMS open-source programs, you can add tags directly in the website management background. For example, in the ecms system, you can directly go to "system parameter settings" in the background to set keywords and content (figure 2 ).