Optimize the process of downgrading and weighting by Baidu

I really feel deeply about optimizing the transition. Let's talk about your feelings and opinions here. In fact, the webmaster who just learned seo tutorials will make such a mistake. The same is true for me. At the beginning, according to my superficial opinion on seo, I felt that seo was the first major website surgery and whole site optimization. In fact, this view is true, and website optimization is indeed the foundation of seo.

Therefore, all the page optimization principles are as follows:

1. Keyword appears in the webpage title

2. Keyword appears in the keyword tag

3. Keyword appears in the description tag

4. Keywords appear naturally in the content

5. Keywords appear in the first and last sections of the content

6. Key words appear in h1 and h2 labels

7. Export the link. The anchor text contains keywords.

8. The image file name contains keywords.

9. Keyword appears in the alt attribute

10. Keyword density 6-8%

11. Bold or italic words

As a result, the homepage of my website has been optimized like this. A bunch of keywords and keywords have been added to the webpage title, not to mention descriptions. The keywords are used for making sentences and repeated building. Seven or eight h1 labels appear on the entire webpage. Most of the keywords have been added to the bold effect. alt is added to the images and keywords are stacked. Because there are not many texts on the entire webpage, although the keyword density does not reach 8%, there are obvious traces of optimization on the entire website. Generally, people who are knowledgeable can see it at a glance.

In this case, Baidu did not downgrade the website because it was a new site and was slowly modified. Instead, Baidu gave my website a very good ranking for some time, words such as Changsha website construction, Changsha website design, and Changsha website production are on the Baidu homepage. The reason for downgrading the website is that the website is bound with a second-level domain name. The default page is no longer the home page, but an adjustment page, and then jumps to the corresponding page by entering the domain name, for example, enter the primary domain name www. * ** .com.cn: Enter the homepage of the website and enter the blog. * ** .com.cn entered the company blog, and the company's website and blog were put in a space. However, because I do not know much about the differences between the second-level domain name and the second-level directory, I think that the second-level domain name is better. In fact, if the blog content is highly correlated with the content of the website, the second-level Directory has a better ranking and higher weight for the website. If the second-level domain name is used, the search engine considers it a brand new website, and the second-level directory can inherit the weight of the primary domain name.

In fact, when my website was ranked well, some friends reminded me that I should be careful when optimizing my website. However, I read several competitor websites and thought I was not doing too much, so I did not agree. After that, my website deleted the jump page and moved the blog under the second-level domain name to another space. The primary domain name restores the default page of the home page. The weight of the website has been increased in Baidu, and some keywords have been gradually increased, but the ranking has never been restored before downgrading.

Several keywords have been around for 20 ~ There were only one keyword between the 30 members and it was restored to the home page. I always think that Baidu's weight has not been completely restored. By the time of last month, I suddenly found that the website encountered an exception in Google, and the number of website records was greatly reduced, and the keyword ranking was completely absent. I think Google is not a common search engine for customers, so I didn't pay much attention to it. After a few days, I used my webmaster tool to check that my website's pr changed from 4 to 0, now I am in a hurry. Although everyone said that Google pr is useless and is not updated now, there is no official saying. I feel that pr is a metric for a website, I am in a hurry. I asked a lot of friends online that pr has not been updated. Why is my website pr cleared?

I checked it with Webmaster Tools and found that the default domain name on Google site is missing, that is, the default address on the home page cannot be found. It turns out to be http: // www. * ** .com.cn/now becomes http://www.?###.com.cn/index.html, because I wrote the previous one when I made the external link, and now this address disappears in Google, Google must think that my website's external link is 0, so the pr is reduced to 0. This is only a temporary situation. As long as the root directory of the domain name is reindexed by Google, my pr should be able to return to normal. Now the key issue is, why does Google delete the root directory of the website?

At this time, just a seo friend was online. He now has his own team in Fuzhou to make Baidu-related products, that is, they will act as agents for some products, then, through website optimization, the related keywords will be ranked on the Baidu homepage, and products will be sold in this way. Now the benefits are good and the team is getting bigger and bigger. I would like to ask him to help diagnose my website, he saw that the first reaction to my website was to optimize the transition. The optimization trace was too obvious. He suggested that I handle the transition optimization.

First, there are 3-5 keywords. Within 200 characters of description, your number has already exceeded.

Next, we recommend that you remove unnecessary bold links. Let's take a look at eight strong records, so you are punished!

Third, purchase 10 pr4 or more links and bring back some weights, 3 months pr4 or pr5 10.

In fact, I understand what he said. I just looked at the top websites, and there were other websites that optimized the transition. Besides, I think my website is pr4, after almost two years of optimization, I should be able to withstand these optimizations. The search engine may not necessarily think that my website is in a transitional state. I saw a competitor's website, the keyword density of the entire site has exceeded 8%, and the pr and age of this website are not as high as that of my website. Now, the keyword density is optimized completely, and many keywords rank well in Baidu, therefore, I have been skeptical about Baidu's standards to check whether a website has optimized the transition.

But now the website is like this. I think I should try everything. Check whether it is the cause of the transitional optimization. I am a dead horse doctor. I open the website source code and re-lay the keywords on the page, according to the standards of my friends, I have made all the adjustments for the transition optimization.

1. Title, controlled within 30 Chinese characters, only three keywords appear.

2. The number of keywords and keywords is reduced from 10 to three.

3. The description is removed from the original 300 characters to 130 characters.

4. All intentionally bold <strong> labels are deleted.

5. Remove the deliberately optimized part at the bottom of the website, as shown in the figure.

 

I have deleted all these things, and I don't know which of my predecessors created the optimization method. Our competitor's website has shown such things in the same way, however, I also copied other websites in this way. Since the website is an optimized transition, it is better to delete all these things and look clean.

I have almost done this kind of work, and I have deleted all the things I think I have seen. After that, I feel a lot refreshed. If I manage it, I will wait for Baidu to update it. I am very happy that a week has passed and Baidu has updated it. One day I used a Keyword Tool to query it and found that all the keyword rankings have been improved, and several of them have recovered their home pages, google is also normal, the home page of the website appears in the first place of the site, and then keyword rankings appear, almost all in the first second page, it seems, but pr has not recovered, still show 0, I think it should not be so fast, continue to wait, recovery should be no problem, it seems that the website is actually punished because of the reasons for the optimization of the transition.

In fact, in addition to code transition optimization, the website optimization transition is also caused by the external chain. The external chain has an iceberg principle, with 30% of high-quality links and 70% of junk links, as spam links gradually increase, this proportion will change, and the whole iceberg will not be balanced, and the website will also change from high-quality websites to spam websites, therefore, too many spam links can cause the website to be punished. Many spam links are generated by mass mailing tools, or they are used only for external links in one place all the year round. For example, they are only used in one forum, this will also lead to too many junk links. External chains should be diverse and extensive. This is the optimization transition caused by the external chain. When the external chain is optimized, appropriately reducing the link can help the website restore the weight. Therefore, the principle is the same. When you work hard on external links, you must pay attention to methods and degrees.

Through this website restoration process, I have learned a lot. I can say that my understanding of seo has increased to a level, just as my views on key words have changed, I now think that no matter how many people build up to get a good ranking, it is good luck for others, not found by search engines, or it is true that others' websites have a high weight, for example, a competitor's website has been on its homepage for nine years and has traces of transitional optimization, but has not been punished. As for those new websites, the ranking through stacking optimization is only temporary. If this method is used, it will be punished one day. To be a website, you still need to do it in a down-to-earth manner. Do not think that you can get a good ranking by improper means rather than never be discovered by search engines.