Optimized 8 key strategies to influence SEO keyword rankings

today, a group of seoer with me, complaining about his "wonderful event"-the ranking of his website keywords is like roller coaster, sometimes can rush into the top 3 Baidu, sometimes Baidu 100 outside the "play disappears", resulting in weight fluctuations is also very big! Then take all the responsibility to the Baidu algorithm update, I diagnosed his website SEO status: keyword Thesaurus less than 3, the core key words or sticky domain name of the light, so I laughed! I can not help asking: the impact of keyword rankings, is Baidu algorithm update caused?

Baidu algorithm in recent months of time indeed in the adjustment, which means that Baidu SEO optimization more and more complex. Even in this big environment, there are some seoer more fortunate, perhaps the editor of an article just to cater to Baidu's "preferences", the core key words can be on Baidu home page.

I confess two points:
1, the probability of this article is comparable with the Caipiao 5 million (except the major stations). Liu Xing when stepping into the search engine industry for 8 years, so far has not seen which seoer, can ensure that he wrote an article core key words will be able to Baidu home page.

2, such a site at some stage temporarily can get a good ranking, suddenly brought a good flow. But such rankings are often unstable, no user to the site's true preferences to ensure that blindly pursue Baidu's "preferences" can only be wishful thinking.

So here's the problem! How to ensure that the number of keyword Thesaurus continues to rise, the keyword ranking stable? Look at the 8 SEO factors that affect the ranking of keywords, do you build ?

① humanized matching degree
If the keyword is exactly the same, it is much more stable than the keyword that does not match exactly, and this kind of keyword is also relatively easy to do. At the same time SEO optimization, ensure that the resulting content and the correct Internet users exactly match.


② Anchor text outer chain and number of inner chain
anchor text outside the chain and the number of internal chain also directly affect the ranking of this keyword. In particular, if the anchor text outside the chain has a three-point condition: 1, a large number of outer chain, 2, high-quality outside the chain, 3, the platform of a wide range of external chain. Then when an exact match of anchor text outside the chain will make this incomplete matching word rank up.


③ page dwell time and number of views
from the Baidu algorithm can be learned that the length of a page and the number of visits to explain the popularity of the page, the value of the content, also affect the stability of the keyword ranking. If netizens from Baidu search keyword into the site, are a few seconds to quit, Baidu on the site will be reduced points, the ranking will naturally decline.

　④ Sharing tool sharing number
share the number of sharing tools to a certain extent represents the user's liking, so the site has a certain impact on the keyword ranking

⑤ keyword search intent
around the real ranking of keywords and long-tail keywords to do SEO optimization plan, I have always suggested that according to the user's search intentions to do SEO. That is, the "SEO Real-time sharing: How the Jewelry site layout keywords", when the user search "Jewelry factory" the true intention is to know what the jewelry has good processing plants, price comparison, what products ... The content of the display page to the result is: Jewelry store shelves and other information, obviously does not meet the answers of netizens. So even if the keyword can bring traffic, it is not valid.

　⑥ High conversion rate
I think SEO is not only to obtain the traffic of the website, more important through marketing the correct information to the correct netizen to obtain higher conversion rate. The higher the conversion rate, the higher the keyword value of the class, the better the ranking will be given by Baidu.

⑦ User Experience
a good website visual effect, high value content, humanized website structure design ... Many people tend to overlook the details, but the details are the ones that determine success or failure. All the details of the site, it is possible to add points to your site, affecting the ranking stability of keywords.

　　number of return visits of ⑧ old users
a site, if only new users every day, no old users to visit, such a site keyword ranking is also unstable. The more the old users return, meaning the higher the value of the site, then the corresponding keyword ranking the better!

　Summary: do SEO promotion optimization, to be down-to-earth, perseverance, can not have a fluke mentality. Only a multi-analysis, more hands-on, to write high-quality articles, such as the number of articles accumulated, keyword rankings will be steadily improved. 8 Years of SEO experience to tell you: Such a keyword ranking is very stable Oh!

Optimized 8 key strategies to influence SEO keyword rankings