Original content update and reprint ratio analysis after Baidu algorithm adjustment

Updating website content is a long task. It is impossible for us to make all content original and must be reproduced. However, since the Baidu algorithm upgrade in 80% and the Baidu algorithm upgrade announcement in, are all content-oriented websites that aim to combat spam content. We could have reprinted the original match of our website, but after several rounds of algorithm upgrades, we found that this situation has changed, and there are too few original content, websites with many reposted or pseudo-original images are under great impact, and their rankings are declining. I think there is a lot of link between this: the search engine adjusted the ratio of original content to original content. So today I will share with you how much the ratio of the next website reposted to original content is reasonable.

In fact, for a website in different periods, the ratio of original content to Reposted content is different.

New site: it is best for a new website to have full original content. One of the biggest advantages of original content is that it is easy to be indexed and indexed by search engines has a certain credit value. As your website receives more and more content, the indexing speed is getting faster and faster. This shows that your website's credit rating has reached a high level, but the recorded credit value has no direct relationship with the ranking. This credit value is set up step by step with the search engine. If you are original every time, the update time is fixed, and the search engine will also get used to believing that the content of your website is original, at this time, we can add a reprinted copy.

Websites with weight: websites with weight are websites that have passed the review period of Baidu's new website, with a certain weight and a certain ranking of keywords. At this stage, the ratio of original website content to Reposted content should be, because it indicates that you have established a good credit relationship with the search engine, otherwise there will be no weight, there is no ranking. So at this time, we can save some time in the preparation of the content, and we can refer to part of the reposted content.

Old website: the old website has been built for more than 6 months, and the keyword ranking is quite good. The target keyword is basically the first or second page. At this time, the ratio of original content to Reposted content on your website can be, because this stage shows that you have established a very good credit relationship with the search engine, the reposted content that involves a little more content is acceptable, and the search engine never requires that the content of the website be original, because reposted content is also valuable.

The industry is different. The ratio of originality to reprinting is also different.

Unpopular industry: the cold industry can actually have a higher proportion than the content reposted by popular industries, because a cold industry itself does not have a large amount of information, and it does not occupy much space for search engines. It is easy to calculate. You can see that each K-site search engine starts from a popular industry, because the amount of information in those industries is too large. There is not much data in the cold door industry itself. If you still have a large number of K stations, there will be nothing in your database. When users come to check it, you will get a cup of cake if you cannot return the results for you. Besides, some content is standardized. For example, the working principle of a machine is the same as that in our SEO industry. Many basic things are very standard, and we cannot be original. Therefore, the cold door industry can have more reposts than the popular industries.

Hot Industries: The original content of hot industries is more important than those of the cold industries. You can see that Taobao customers who are doing weight loss and breast enhancement are all reprinted and pseudo-original content. No website has so-called unique content. If you repost an article on another website and search for the title on the search engine, this article has been reproduced for thousands of times, I don't know how many people have reposted the record but are not indexed. To prevent a website from being filtered out by search engines, most of the content must be original and unique and valuable. So I see some people who like to write an original article on their own. After the content is included, they will go to major forums, blogs, and large websites to contribute articles, which can be regarded as promotions or external links. In fact, this is not good. There is a drawback that it will make your website have no unique content. Websites without unique content can be replaced. Others want to repost our articles to transfer them, but we 'd better not post them somewhere else, do content with external links, and design promotional content for promotion.

Reprinting requires reprinting valuable content. Once I wrote an article, reprinting and collection are quite different, because reprinting is a person and people have a logic of thinking and thinking, I must have read this article before I can repost it. The collection is purely a machine, and it does not determine whether a thing is good or bad. Therefore, this is because reprinting is more valuable than data collection, but we still need to make further efforts. For example, we can add some factors to make reprinting more valuable. First, the content should be valuable, and then we can add some wonderful pictures to this article. The content is better typeset, the internal chain structure is better, and the internal chain is used to lead to other high-quality webpages. We can also enable comments to communicate with users and generate content gains. We can also start sharing, so that more people can see this valuable article. We can also comment on this article. If we can do this, the search engine will accept the reprinted content. Instead of simply copying and pasting, search engines that have no value will not like it.