Out of the traditional marketing model SMS promotion by merchants Hot _it industry

What is the reason for businessmen to give up the traditional propaganda, and what is the reason to support businesses to use text messages to promote activities? The author found a company in charge of the relevant.

From the person in charge, it is understood that the publicity of previous years are advertising billboards and leaflets, as well as targeted delivery of brochures to carry out promotional activities. The market research report for that period showed: the reading rate of leaflets is as low as 10%, the drop rate is as high as 85%-90%, and the brochure also has a lot of customers can not receive, or received no time to see, not only waste of human and material resources, but also a waste of funds, also can not achieve the goal, will make propaganda blocked This situation has been a big problem of publicity, until the emergence of the message platform, only to bring a turnaround.

The company's head also said to the author, "We first time on the Internet (Www.now.cn/mobile) to see the provision of SMS (SMS platform), the price is incredibly low to a few cents, then feel really affordable." I saw someone experimented and got a success, and there are a lot of types let me choose, coupled with the era of the Internet or the industry's top five enterprises, there is a brand technology, then the echocardiography, so no hesitation on the purchase of a set. Now, this message platform has become an essential means of our propaganda. We put the Christmas event information to a specific customer's mobile phone, text messages brilliantly fluent, direct hit target users, will not appear as before the situation of waste resources. ”

SMS platform, also known as the "fifth media", is the companion product of mobile phone, it has the characteristics of fast, high efficiency, low cost, high precision and so on. It can be product information, business activities, new products and other related information published to the target customer's mobile phone, the first time to seize the market, and for businesses to save large advertising costs, business opportunities are no longer expected to be.

In addition to promotional activities and day-to-day office, the advantages of the short message platform is reflected in the delivery of corporate culture, enhance the humanities concern: many enterprises and institutions to buy SMS for the festival for the members of the festival to send holiday blessings, the expression of humanistic care. The effect is obvious, from another point of view, this is a deeper level of corporate internal propaganda.

"Our company intends to increase the volume of purchases during this festival," the company's head smiled and said, "the message platform propaganda effect than the general publicity means better, in the advent of two major festivals, many businesses will be bulk purchase, but also a large amount of concessions, we do not hurry up, we will not catch up with competitors." ”