Outside the station optimization is the cornerstone of SEO optimization strategy success

The main external cause of the drop in rankings is the classification of link building. By ranking the impact, it can be concluded that the "traditional" flow of social traffic has caused widespread controversy in recent months. There seems to be a few SEO and digital marketing issues that are as controversial as link building. Search engine algorithm is in the continuous development, it is obvious that the outside of the impact is the core factor. This article focuses on the construction of links rather than strategies. There's already a lot of talk about strategy, but there's little focus on strategies that can guide the right link building activities. When you lack a stable, high-quality link, you're just wasting time and money. Hopefully, some of the ideas conveyed in this article will allow you to apply them to your project.

　　Key Words , the diversity of anchor text and value

You have to have a keyword strategy based on the data to change the results through link building efforts. What's the point if you take the benefit of the guide?

Choose good keywords to improve your website online conversion rate, these keywords as your goal.

Put these keywords as your anchor text, but don't fall into the trap like many SEO. This is a common problem--if I want to rank "men's jackets" and I'm doing it, so I decided to let all links be anchored to "men ' jackets". This is a mistake. While you're focusing on some key keywords and your anchor text, don't forget that some of the derivative keywords are also important.

Moderation principle and diversification are important principles of the choice of anchor text. Do your job and identify a set of valuable derivative words such as "men ' winter Jackets" and "cheap men ' jackets". Diversify your keywords in your list of links to make it look more natural.

Using the rule of a successful anchor text, it looks like this:

Keyword that contains 50% exact matches.

Contains 30% to 40% keyword derivatives.

10% to 20% include URL and branding information

Diversity relates not only to the proportion of anchor text, but also to the follow links and nofollow connections in your files. Many of the link builders make such a mistake-they get a rich "follow" link to the extent that it becomes almost all of the constituent files. So it looks more natural? Wrong.

The direct value of the "nofollow" link is less than a "follow", and the indirect value can diversify your links and withstand the test of time.

　　for the right target - Target Link Page URL The Choice

SEO planning of the link building components should not appear in a vacuum environment. They should have a bigger and more comprehensive thinking about SEO. In determining that your URL will point to your anchor text, you should also follow the links between the landing page and the site's internal structure.

Consistency is important, which will help prompt the search engine that we specifically want to rank for which URL. Making your keywords have an established URL is a worthwhile action that can be used as a guide for both inside and outside of the station link.

When you give a non-brand keyword link building we want to avoid links directly to the home page. Once again we have a problem with diversity, and in the rankings you want to put the URL of the page that has a good conversion rate to a higher position.

A healthy link building is that there are different links into your category pages, subpages, and product category pages. If you use the anchor text "Men ' jackets" to build the link, then this should point to your category page, which means we use the internal connection structure to optimize the "men ' jackets" to support the URL of that keyword.

Target directory-level link construction is very successful in Web sites such as E-commerce. Using derivative words such as "men ' winter Jackets" at the target directory level, the URL of the mapped subcategory can benefit certain words and the specific words that derive from them. This is the internal link can benefit your link building and through the site navigation, crumbs, etc. to pass the weight.

　　Punishment and devaluation -- Panda Paranoia

It is difficult to talk about link building with the update of Google Panda. A large number of E-commerce webmaster worry that Google will punish their site or because they have links from low-quality sites to give them the right to drop, and received punishment.

If you are creating a lot of low-quality content on your own site, you are likely to be penalized because Google's import links are very low demand. However, there are some import links that will depreciate. Although your station has been devalued but this is a completely different solution-so please be positive to face the reality.

Relevance and quality are really important, and it will provide you with a sustainable link building activity. Whether you get links through blogs, video distributions, images, white papers, press releases, seminars, or assigned articles, always focus on the value your end users and your content provide to them.

The source of the article for http://www.leadseo.cn/seohangye/Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!