Overseas shared software marketing model instance analysis

What are the mistakes that are easy to make in today's theme. It is often used in many terms that you have not talked about the key when selling products. In addition, we often set our software pricing too low. In addition, you often promote users to download your things, but users do not realize that they want to buy your products. In terms of tracking, you must first perform measurement data, then track users, and then track them.

So the first common mistake is that you have some very professional terms, and you will use these proprietary terms that users are not familiar with. This will make them confused, it is recommended that you do not appear in your marketing terminology. In general, the most common mistake is to always emphasize what functions and functions I have. However, the terms you use make people unable to understand what medicines are sold in Huludao, so if you want to sell your products, you need to talk to them in a more colloquial manner, for example, my software will allow you to save much time, save much cost, or increase your production volume to increase your software sales.

Another common mistake is that you often set your software pricing too low. For example, if similar software is set to 5 yuan, and other people set to 300 yuan. In this way, the user will think that even if your software is good, but if you sell 5 yuan and 300 yuan, he will think that you are inferior to the 300 yuan, so it doesn't mean that you will sell well at the bottom of your pricing. In another example, we say that software 1 is set to 5 yuan, but he gives 50% commission to others, but software 2 sells 300 yuan, but he will give 20% to software sales personnel, so what do software sales personnel choose?

In addition, you usually spent a long time asking them to download and download, but ignored how to sell it to them. Maybe he downloaded it, but you didn't tell him that there was a purchase button, you didn't notice that you have to have this button at any time on your webpage. At any time, for example, they will immediately pay for it as soon as they are impulsive. There is a statistical data that 20% of consumers are impulsive. He said that I don't need to try it. I will buy it right after reading your description. So do not miss out on any opportunity for consumers to buy your software.

So every time you do advertising, you have to remember to read some numbers. Even if the traffic is heavy, but you have no way to do it, the money is not worth investing, so you should find a system that makes it easy for you to track and put the data in the software sales system so that your ROI will be the biggest. Customer tracking has a large set of tools that are sent by email. This tracing system can be integrated with any business platform to calculate a valid probability, the system then analyzes the specific situation. In addition, there is a good article about this.

We just talked about the mistakes we are prone to make, so now we are talking about what we should do. The first is to make online promotions; the second is to set a goal; the third is to listen to the voice of the customer; the fourth is to effectively use your time to improve your system; fifth, optimization of search; sixth, customer service issues should be considered during design; seventh, diversification; eighth, make good use of the relationships around you.

Upsells online promotion is a topic I like very much. It allows you to increase your sales amount by not spending too much on advertising, if your sales volume increases by 10% every month, 12000 RMB will be generated in a year, and 40% RMB will be generated in 4800 RMB. Therefore, you can simply add some selectivity on your web page, and then give consumers the opportunity to purchase other software in addition to your own software, or you can choose to buy another small item as long as you pay a little more, so that you can sell 30% or 40% more, which does not require you to increase the traffic, or you can increase your sales.

Amazon is a master of online sales promotion. You can see it on his webpage and suggest you some opportunities to buy related products. This recommendation table is based on the product and the system on which you browse the Web page. It performs some statistical analysis and then recommends something that you may be interested in. Many people will know about Amazon. It may be a little difficult for everyone to do this, but there are still many software development companies that are doing well, which reminds us of many business platforms, it is not as difficult as you think to use such sales methods.

Here are three good examples. We found that online promotions have a huge impact. For example, we recommend that you buy a CD. In addition to downloading, you can also offer some products. If you add this item, it will be 80% higher than if you do not add this item. The second good example is that a product can be discounted. When he buys this product, we can implement a discount, if you buy this product, you can purchase a 17% ticket for other products. The average person will see this as an opportunity, which will be of great help to your system, if you see this, you will be given a 17% product.

I just talked about the real discount. In addition, this is the form of discount, which is also my favorite method. There are two methods here. One way is to buy one product, and I will send you another product. In fact, the discounts for these two methods are the same. For the same product, when consumers buy it again, we will provide another method. You don't need to pay for the product you just bought, now, when you buy this product again, I can give you a 2.5 discount. Let's guess which one he will choose? 80% of people will choose the second type. Why? They get a discount, but in fact this is exactly the same thing for you. For you, he didn't give you any discounts, but this is the best way.

Finally, let's make a summary. I just gave the CD example to increase the profit by 80%. In addition, when selling related products on your website, about 75% of consumers will buy the products you recommend to them. Third, we just talked about how you should package your product. The sales ratio of different packages for the same product may be different. Do not forget your old customer. The purchasing power of old customers is usually seven times that of new customers. Last but most importantly, if you haven't made any online promotions on the internet, you should do it right away. Many people are thinking about what Upseel wants to recommend. I think the recommended product is best related to the product he purchased or has complementary products. Or I bought a new item today. After a while, I got a new one. Will it take the same price when I buy it, then, when you sell your first product, you will prompt him that you can buy the first product and then continue to buy the second product at a discount. These online sales ideas can help you increase the interest rate each time.

Then you should have a goal during your sales promotion. We have mentioned that you should tie up old customers. The data shows that the sales rate of targeted promotions is much lower than that of non-targeted promotions, so pay attention to this when we advertise, which will make your ROI much higher.

This article is excerpted from the marketing master of NotePage.Sharon HousleyStatement at the Shared Software Conference