Own mobile phone play "Resurrection" move to be "Mountain King"

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I press: It is clear that in this era, even in the monopolistic position of the enterprises in the action of the time also have to be cautious, on thin ice. Because I do not know what will happen to the moth, will let their efforts to naught. What's more, being in a monopoly position does not mean that you are going to be above his business, self-righteous, and failure is a matter of certainty.

For China Mobile, this year is not a good year. After a few years in the 3G era was suppressed, originally wanted to rely on 4G of salted fish to turn over, did not expect but difficult. Even if the mobile strength, deep pockets, also have to sadly accept the brutal truth. Therefore, the move does not take a variety of positive response measures.

Recently, Mobile announced that it will "revive" its own brand mobile phone plan, the first mobile "CMCC" brand 4G cell phone M811 officially listed, priced at 999 yuan. The move at this time to release their own brand 4G mobile phone, has a deep-seated reason. The success of this 4G phone will directly determine the next move.

"Resurrection" own cell phone, mobile lead

For their own mobile phones, the move has been extremely exciting but difficult to describe the sadness and other mixed up attitude, this is because its own mobile phone is to move too much unnecessary expectations. As early as the 3G era, the move on the introduction of the OMS system OPhone mobile phone, trying to fight with the iphone. But because the OMS system is extremely difficult to use, not only by the user ignored, but also to many developers to avoid it. And its next natural is like fetion, sadly out of the market, the announcement of the rhetoric eventually turned into an empty talk and jokes.

But in a move to "Never Die",--m701 and M601, two Android smartphones, were launched last August. Not a little bit of an impression? That's right, because they barely have any repercussions on the market. And after a lapse of 9 months, the move finally again, will M811 this 4G mobile phone to market. First of all, regardless of its body is given the "operator's own brand" name, alone in its configuration, it seems there is no place to shine.

The M811 features a Qualcomm Snapdragon 4,004-core processor, a 5-inch 720P screen, a 1GBRAM+4GB ROM, a 8 million-megapixel rear-facing camera, and a 2500mAh battery. is simply the current low-end phone configuration. Although its price is not high, only 999 yuan, but the other configuration of domestic 4G mobile phone prices are generally not more than 800 yuan, but also a large number of thousands of eight nuclear gods machine can choose. M811 really can in the case of the warlords, kill a crowd?

The movement must be the "King of the Mountain" when the situation is forced

Perhaps many people do not understand, why move again and again, again "do", really not afraid of the last "to die"? But in fact, the movement is also suffering, it must be moved to get rid of the current embarrassing situation, "resurrection" own mobile phone is an important step that must be taken. You know, since the 4G at the end of last year, the number of users has not shown a spurt of growth, and the movement of the scenario has obvious discrepancies. As of May, the mobile 4G user size just exceeded the 5 million mark, completing only 10% of the annual 50 million target. This is obviously unacceptable for mobile, which wants to rely on 4G of salted fish to roll over.

So, move on to get ready for both hands. First, the release of a new tariff system, the maximum price to 50%. The second is to publish their own 4G mobile phones, to become a true "Mountain King", for other mobile terminal manufacturers to do a good role in the example. The 2nd is of particular importance. You know, although there are many 4G mobile phones on the market, but the low-end model experience is not satisfactory, high-end such as the iphone 5S price is indeed expensive. It can be said that the market is not really able to carry the 4G banner model exists.

Mobile This release own 4G mobile phone, is to pull 4G mobile phone sales, to other manufacturers set a good example. Mobile Chairman Xi Guohua said: "We build their own brand 4G mobile phones, not only can discuss how to do a 4G terminal better, but also to explore how to minimize costs, and then to many small manufacturers to play a guiding role. ”

The real victory depends on the army.

It can be said that the launch of its own 4G mobile phone, for the mobile is very important. Not only can the other mobile terminal manufacturers to play the role of guidance, but also from the end product level to understand user needs. Combined with the original carrier level, you can find more of their shortcomings, and thus provide users with better services. Of course, the imagination is perfect, the reality is cruel. For the moment, M811 is not enough to move to the task it is given, more like a trial aquatic product. At best, it can only take the lead role for other mobile terminal manufacturers, and can not fully lift the 4G "fools".

Rely on a 4G mobile phone to want to Wang Wang, simply is the Arabian Nights. If mobile really wants to shine and lead the market in the 4G era from both services and products, it is necessary to launch a variety of competitive mobility terminals to form "army" and compete with other mobile terminal manufacturers on the same starting line. Move or wake up quickly, and don't let the monopoly blind your eyes. No longer open eyes to see the world, you can only squat in the corner to draw circles. (New discoveries of science and Technology, Constantine/Wen)

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