Page Header optimization <Head></Head> Middle region of the center area, which we call the head of the page. In the head of the Web page, you usually store some information about the content of the page, such as the page title, description, and keywords, and so on. In head optimization, in addition to cleaning up the garbage code, the most important thing is to write the title, description and keywords tag content.
title label <title> Optimization: The title tag is also called the title label, the title tag content is a summary of the theme of the Web page, equivalent to the title of a piece of article. Title Tag optimization is one of the most important content in website optimization, which has a decisive impact on page relevancy. Most search engines are the ones that extract all or part of the page title as the title of the summary information in the search results. Therefore, in the writing of the title content, to achieve a prominent theme, concise content. Title optimization mainly includes the title content of the length control, keyword distribution, key word frequency, keyword combination skills and so on. ① title length from the above introduction, we know that the title of summary information in search results is mainly from the content of the page title. But in order to improve the user experience of the page, the search engine will be based on the actual situation from the page title to take all or part of the important content to show users, which in different search engines will be different, such as the GG Search structure summary information in the title length generally around 70B, and Baidu is only about 56B, Content beyond this range is omitted, and the user experience is also affected. There is a limit to the title length of the search engine, although this does not mean that the search engine will ignore the content beyond the limit, but at least the search engine does not pay attention to this part of the content, so we should write the title, the length of the title should be limited to 28 Chinese and English characters (56 letters), or let the relatively important content appear in this position.
② keyword distribution keyword distribution refers to the location of keywords in the title, many people like to put the company's website name in front of the title, especially the homepage of the site, standing in the search engine optimization angle, this is a very unwise approach (if your company or the name of the site is The keyword you want to optimize is another matter) when the search engine analyzes the page, it is done from top to bottom in the HTML source code. Title content is the most important information in the page, therefore, the title content of the first page keyword, you can effectively highlight the theme of the page, improve the relevance of the side. For example, the primary key for a page is "stethoscope" and we're going to put the "stethoscope" keyword in front of the headline, as follows: Stethoscope-the best stethoscope website in China
③ key word frequency a lot of people think the title of the main key words, the greater the better, so in the title constantly repeating the keyword, such as the title of a stethoscope home under the content: Stethoscope Channel-stethoscope price-stethoscope assessment-Stethoscope buy-stethoscope answer-child stethoscope-stethoscope picture in fact, Regardless of where the page is located, the word frequency of the primary keyword is not as large as the better, but there is a certain limit. I think in the title content of the keyword appears within 3 times, each auxiliary keyword appears a more reasonable. For example: Stethoscope-stethoscope price-stethoscope picture. In the title, the expression is different, even if the primary and secondary key words are the same frequency, for example:
Way 1: Mini-games-Casual games
Way 2: Mini-games-Create the best casual games in the country
website These two expressions in addition to effectively improve the word frequency of the main key words, but also add the meaning of the auxiliary key word "casual games" where the way 1 takes a simple sort of multiple keywords, and the way 2 takes the form of the main key word description, so not only can get the favor of the search engine, It is also more appealing to users ' clicks.
keyword combination tips ① separators commonly used in headings include underscores, vertical bars, spaces, and commas, and dashes. ② title spelling tips can be used short words include keywords, such as: Shanghai e-commerce SEO service Providers-intelligent thermal power business use keywords listed by the way, such as: Mall website Construction _ Foreign Trade website Construction _ e-commerce website Construction-Intelligent Thermal Power Supplier
Keyword Tag keywords optimization:
Use the appropriate delimiter to list the keywords of the page, each page carries the number of keywords is about 3 appropriate.
describes the optimization of the label Description: describes the label, which is a summary of the content of the page, equivalent to a description of the page. Because the description label is often used by Black hat seo for piling keywords, its influence on page relevancy is declining. However, Google still attaches considerable importance to describing the content of the tag. In Google's search results, most pages are described in the Description tab of the page. ① description length As with the title tag, in search results, the search engine intercepts some of the content in the description tag as a description of the page. For example, Google generally only intercept 225 bytes (112 Chinese characters) about the content as a description of the page, out of this range is omitted. ② keyword distribution in the body content of the page is also in the page's title, description or keyword tags, the keyword appears first, all help improve the relevance of the page. You can go to search engines to see if the ranking of the first information is not this kind. ③ keyword of the word frequency about the description of the key words in the label content, I think in the limited scope, the main keyword appears about 5 times, each auxiliary keyword appears only 1 times is more reasonable. The most important thing is to add the keywords, description tags in the language read more coherent, there is no obvious signs of accumulation of keywords can be. ④ keyword combination techniques in the description tag, we can also use the main and auxiliary keyword combination method to expand the meaning of the description. However, it is important to note that the main and auxiliary keywords in the title tag must also appear in the description tag in order to effectively highlight the main and secondary keywords of the page.
Optimization of page header title, description, keywords tags
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