Pass millet push block chain pet "Encrypt rabbit", mining has become a marketing means to pass millet will push the blockchain pet "Crypto Rabbit", mining has become a kind of camp

First, about the millet blockchain pet "Crypto Rabbit"

From millet "encrypted rabbit" to see the blockchain game, Mining has become a marketing tool

Welcome to Encrypt Rabbit Blockchain Pet (hereinafter referred to as: Crypto Rabbit), the encryption rabbit is Mobile Software Co., Ltd. 's commercial product team based on blockchain technology for users (hereinafter or "you") to provide digital pet services. Before you use the service, please read, understand and accept the full content of this agreement, once you choose to "agree" and complete the registration, open the process or use the service, you agree to abide by all the agreements of this agreement.

The first one defines

1. Crypto Rabbit Blockchain pet: A digital pet based on blockchain technology

2. Rice: Refers to the digital rice in the game of encrypted rabbits

The second service rule

1. User Qualification

You can request to become an encrypted rabbit user only if you meet one of the following conditions and

Use of the service:

1) be at least 18 years of age, and have full civil rights capability and full public

A natural person of competent capacity;

2) A natural person who is under the age of 18 but whose legal guardian consents.

From the exposure of information, millet blockchain pet "Crypto Rabbit" is based on the blockchain technology of digital pets, millet encryption Rabbit Game "tokens" called rice.

At present, the  blockchain "encrypted rabbit" URL has been unable to open, showing 403 Forbidden.

From Baidu "Leitz Dog" to NetEase "Planet", from 360 "block cat" to millet "encryption Rabbit", blockchain game why will be favored by the network giants? Before answering this question, let's take a look at the foreign hot encryption game.

Second, from the encryption Cat (Crypto kitties) to the encryption State (Crypto countries)

Cryptokitties is one of the earliest popular virtual blockchain cat games, based on the Ethereum smart contract, players in the game can buy and sell and breed different kinds of electronic pet cat. Cryptokitties hot, a virtual electronic cat in the market the highest price has amounted to $3.4 million! Baidu Leitz Dog is a similar cryptokitties game.

From millet "encrypted rabbit" to see the blockchain game, Mining has become a marketing tool

After cryptokitties, foreign countries began to become popular in the crypto-state (Crypto countries) game. Crypto countries is also a blockchain game developed using the Ethereum (Ethereum) Blockchain smart contract. The game allows users to purchase virtual countries on digital maps using the ETH (Ethereum). When a user buys a country, it becomes the "king" of the virtual country, but users need to beware of other users who "Rob" their King's throne. If someone wants to buy the same country, he only needs to be a few times higher than the previous king's bid, as long as the user bids trigger the smart contract terms, he will automatically get the country (under the Smart contract terms, the transaction is mandatory, the high bidder will eventually be the virtual State "King" title). When the transaction is completed, the new user becomes the new "King" of the virtual country. This is a win-win game (if there is always a player), for the first buyer of the country's users, the country's trade spreads are their own profits.

Compared to the encryption Cat (cryptokitties), the Crypto XX series game is more fun, the more exciting place lies in:

1, the game competition mechanism is more stimulating, and cleverly introduced "human nature". For example, in crypto countries, national pride has become the driving force for users to buy "country", in Crypto-all stars (encryption All-Star), fans enthusiastic to become users to buy "star" driving force.

2, the compulsory activation of the smart contract of the game "plugging" sex, steady profit of the expected setting to make the player more active entry.

3, the game country stained enhances the user's pride, satisfies the feeling.

He Yi believes that the Crypto cat (cryptokitties) and the crypto country (Crypto countries) game is actually the digital currency to be materialized, adding to the game, which is actually more than "ico coin" more sophisticated business practices. Compared to the "ICO coin" need to face the various legal provisions, the blockchain game of the quasi-materialized practice to avoid the real possibility of violating the legal risks, increased gameplay more can inspire users of "plugging." And the game features of the blockchain play is also more valuable, because it is a digital currency outside the blockchain application exploration.

For more ideas on encrypting games, you can view He Yi's "ethereum crypto countries crypto country hot, blockchain game into smart contract application exploration breakthrough" article.

He Yi that this is one of the reasons why blockchain games are so popular abroad. Why is it one of them? It's also a good marketing tool, except for the reasons above.

and Baidu "Leitz Dog", NetEase "Planet", millet "crypto rabbit" fancy, perhaps it is its marketing value.

Third, blockchain mining has become a marketing tool

He Yi once in the "Baidu Blockchain pet Leitz Dog, class cryptokitties, financial + game play can be successful?" Mentioned

"Because of the binding of Baidu finance, which is certainly good for Baidu wallet, but the benefits of Leitz dogs bring more than this, because the acquisition of calculus is relying on the use of Baidu internal application to obtain, which will activate the user to use Baidu Line products enthusiasm." While this enthusiasm may not be long-lasting, it would be nice if 1 to 2 of these products were to rise.

This is the promotion value of the current business. In fact, blockchain games are also the best way to promote blockchain applications.

Let's take a look at NetEase's "Planet" play. NetEase "Planet" from the beginning of the beta, it made enough eyeballs. On-line, the planet to obtain the original force value (can improve mining capacity, the higher the value of the original force, the more mining), to guide users to invite friends to help expand customers. In addition, the planet also to obtain the value of the original force, guide users to use "NetEase cloud classroom", so as to promote the purpose of cloud classroom.

From millet "encrypted rabbit" to see the blockchain game, Mining has become a marketing tool

From NetEase planet to travel browser, mining has become a very good product marketing means!

Pass millet push block chain pet "Encrypt rabbit", mining has become a marketing means to pass millet will push the blockchain pet "Crypto Rabbit", mining has become a kind of camp