PDD (Product

Article Description: PDD (product-feature driven design) product feature driven, we can use it in our day-to-day design work, it can be used in your size design project, this is a behavioral pattern, a thinking angle, Or we use it as a guide. It relies on the product's own characteristics to drive the design. It has been remarkably effective, shortening the project's

No doubt, the title of the article, is from the development of the FDD model to bring me the inspiration, the so-called FDD that is feature driven Development, feature-driven development, to understand that it is relying on the product's own functional characteristics to drive the product version of the iteration. In the first two weeks, I explained the working mode of FDD in the department's sharing session, and I thought before that such excellent decomposition logic and patterns could actually be used in design projects.

Today, is a leisurely six, I was reading Drucker books, he gave me a lot of inspiration and inspiration. When I read the performance evaluation, think of ' organizational performance ' and ' personal performance ', and Lenovo to design can also be divided into ' self-emotional drive ' and ' product characteristics Drive '. Completely hao unrelated logic and imagination, or this is just as a designer of excellent imagination and management of the thinking space to give me such inspiration and inspiration.

Below, I will explain the PDD (product-feature driven design) product characteristic drive designs, you can also think that is ' product drive design ', perhaps this kind of understanding lets us follow the elaboration to be more inclusive.

First of all, let me explain the design of the "self-emotional drive" and "product characteristics driven", (I used to work in a very good language to explain.) ）

Self-Emotional drive: When we receive product requirements, we through their own product awareness and environmental factors, audience groups into a comprehensive analysis of emotional and emotional-led thinking and behavior patterns to drive the design, which is called the self-emotional driving design work model.

Product characteristic drive: The designer relies on the product PRD and product model diagram to carry on the characteristic support solution, carries on the analysis and the refinement to its characteristic element, and drives the design working mode by the characteristic frame product model, namely the product characteristic driving design which this article mentions, namely PDD.

In our daily work, there are just humanely designers, have mature designers, have excellent designers. They are generally known as designers, the difference of the designer's ability is composed of three important factors, such as time experience, experiences precipitation and self-learning ability. And the precipitation and self-learning, we will be seen as the basis of sublimation. Four key elements of excellent designers: communication, expression, coordination, thinking. Different levels, the higher the requirements. (More said)

So, let's go back and talk about PDD. I'll use the actual case to simulate how the designers at all levels handle their work.

1, humanely Designer: Accept demand-> reading PRD-> hands-on design-> search material-> assemble material-> complete design

2, Mature Designer: Accept demand-> reading PRD-> analysis key-> peer product-> Analysis-> Output Analysis report-> writing product style design standard and specification-> output visual style model-> complete First Order Segment Demo Design

3, excellent designer: Reading PRD-> of product logic and loss-> collation product characteristics-> classification Characteristics of priority-> perfect characteristic framework product model Diagram-> Refine characteristics, set up visual target-> decomposition target level exclude-> Fixed vision design direction-> output visual style model-> complete the first stage demo design

From the above work mode, we can see the importance of working methods. Excellent working methods, can make our work more rigorous results.

From the work model of excellent designers we see that there are not many links, and they did not recur, but from the beginning to choose a different way of thinking. It's the way I work, but it's not the only one, it's going to change with the specifics. It is worth our attention together, this kind of thinking angle and way, it will change our habitual thinking logic, let us become better at observation and thinking.

Product characteristics driven design, that is, PDD, it is not difficult to see that it has a great role in the promotion of project management. The promotion of this is to share the human cost, reduce the risk of the product, as well as visual duplication of design, promote the product and design links between the efficiency and save time. This mode of work allows the designer to truly integrate into the project itself, more active understanding of products, understanding the product itself, thus through the in-depth understanding of products to stimulate and digest emotional factors, to achieve rational and accurate design. This design is the design that the product manager and the project team need, and this better illustrates the design path: "There is no best design, only the most suitable design." ”

I would like to talk about "design can not be grafted" this view, because it is often in my work by the executive promotions, this topic is longer, need to churn thousands of words, relative to the text, I am better at impromptu face-to-face.

Well, we can revisit the use and effectiveness of PDD.

The PDD (product-feature driven design) product features drive, we can use it in our day-to-day design work, it can be used in your size design project, which is a behavioral pattern, a thinking angle, or we take it as a guide. It relies on the product's own characteristics to drive the design. Its effectiveness is very obvious, shorten the project time, optimize the project process, in the project played a design initiative and rigorous, for our results have a direct positive impact, and played a strong supporting effect. This is PDD.

Author: Riix