Personal developer's mobile application development experience: You are not fighting alone

I have only used paid applications. Here is my experience.

About promotion]

I went to some previous Website forums for promotion and sent dozens of emails to those websites. However, there is no audio message.

I have also done Google mobile Ad Promotion. No!

Later, I found that exemption is the best promotion method.

Promotion experience]

1. Do not update frequently

Be patient and put the application on the shelves without causing any fatal bugs. The initial score is especially important. This is a lesson I have learned from my failure experience.

2. Time Limit

On the day of mounting, you can pay for it, but you need to change it to free immediately. Because a lot of free apps are available every day, you need to indicate your identity as a paid software and get attention only when you are free of charge.

For holidays, you can start one day in advance because there are very few downloads on the first day. (Relationship between time zones)

3. Time Limit Adjustment

Before the exemption, it is best to modify the price rule at a time. Do not change the price rule during the exemption period; otherwise, you will suffer a huge loss. We recommend that you set it to free of charge before deciding on the charges.

Free on holidays. During the free period, you can choose to change the download volume to a certain level based on the interval between the two holidays (because the download volume will decrease day by day, You need to estimate when it will end)

4. Apple has a holiday

During the last apple holiday, I observed that Apple would put employees on vacation (it should be a traditional holiday, and itunesconnect showed that the holiday was closed), so the app rankings would not change. That is to say, the ranking can be improved before a long vacation and can be maintained during the long vacation.

5. Pay attention to product quality and score is very important

Do not underestimate your comments at any time, learn your needs and suggestions, and make improvements.

6. Seize the opportunity of each exemption

Posting on a forum is useless and time-consuming. users usually help you promote the Forum. This is why the number of users has increased.

Benefits of Exemption]

You will find that there are many downloads in some countries, and there are never any downloads in some countries. Because the ranking of each country is directly related to your income, you cannot underestimate it. With this restriction, you can increase the ranking of your applications in these countries. With this restriction, your applications will have downloads in more countries, and your revenue will increase.

Expand the number of users and they will promote them for free.

Increase the number of comments to improve the ranking.

Use rating from users]

A huge number of users is a potential resource, which will bring a lot of comments to your application. You can set the evaluation menu to pop up when the application starts the nth time to guide the user to give you a comment. If you use your application multiple times, you can determine that the user is dependent on your application. Generally, they will objectively evaluate your application. Using these resources can not only benefit the current application, but also promote other applications. Therefore, the first application not only makes money, but also learns lessons and accumulates the number of users.

Ranking factor]

Downloads, ratings, new ratings for the day (the next-day ranking determines factors), downloads for the day (the next-day ranking determines factors)

Keyword ranking]

Keyword ranking can explain why the classification ranking is low, but there are still downloads. Determine a series of keywords and do not change them frequently.

About free version]

If you do not want to promote the free version, or you only use the free version as a means to promote the paid version, you should check the downloading of the free version and try to disable the free version and download the paid version. Finally, determine whether to stop the free version.

Users, prices, and downloads per day]

You need to find a balance point for the price. It is difficult to estimate whether the price is too high or too low.

Here is my data:

20 W, 0.99 $, 10 (after exemption)

40 W, 1.99 $, 20 (after exemption)

70 W, 2.99 $, 40 (after exemption, 115 at most a day, Japan accounts for 75)

70 W, 2.99 $, 26 ~ 40 (version update, re-accumulating the current version rating, or possibly affected by the income settlement period)

70 W, 2.99 $, 40 (the number of ratings increases gradually, because I set the rating prompt to pop up five times after the startup, so that the number of ratings in the current version can be restored)

Data analysis restriction]

The following figure shows my last data restriction. The day before Valentine's Day is selected.

Only paid version

13th ~ Free on the 17th

Free and paid downloads:

12: 897 44

13: 52439 3

14th: 14th, 7526 8

15th: 8, 9603 31

16: 10, 5738 5

17: 9563 91

18: 15521 129

It can be seen that there may be some problems when the price is adjusted. For example, the prices in some countries cannot be changed correctly and the rankings will be affected.

On the 16th, I modified the free time. From the 17th to the 19th, the tragedy occurred on the 17th. In the future, I will not set the billing time, but will change it only one day before the billing. (Not just the time zone issue)

On the 18 th, all countries are set to be free of charge, but Japan and other regions are still free of charge from the 17 th, and many countries are also affected. I guess the price change is not synchronized with all countries, nor with reference to the United States time.

Warn individual developers]

I am also a personal developer. I graduated in last July and then used my applications at home. Like some Daniel, I also experienced a dark age in the beginning, but I have always believed that I will see sunshine, so I never gave up.

Make plans for a protracted war. When I started to make applications, I thought that I could start to make money when I made them. I didn't expect that promotion is more important. It is impossible to succeed in the short term. It is also necessary to crawl in the App Store.

I have published the icon design (200), English-Japanese translation (150), and UI design on the Internet of pig Bajie. Therefore, it is poor. You can also release tasks.

If you want to learn about the art, you can read the design tutorial on y2b. I am also reading it.

Remember: Be sure to cheer up, because you are not fighting alone.