Personal experience summarizes seven key points of SEO optimization scheme

One: the location of the website

The location of the site mainly refers to us to do according to our industry to do a good job in the early planning, such as: we should choose how to compete for the key words? What is the choice of profit model?

The mining of key words

Refers to our site construction before the excavation of a large number of keywords, and then targeted screening, from the screening to determine good early target keywords and long tail keywords, we choose the target keyword and long tail keyword when we must consider two important factors.

(1), the conversion rate of key words

(2), the flow of key words we have to choose the key words must be to these two factors can meet the comprehensive requirements of the line.

We choose our target keywords and long tail keywords according to these 2 requirements.

Profitability Model Determination

We are using orders, or factory outlets, or advertising bit, if we have products can be made factory outlets, if you do a platform or to other people or user ads to make money like some of the QQ, novels, picture stations which are relying on traffic to make money, then we will determine our profit model, Because your profit model of different your site's development direction is also different, your site's long tail keywords and the content of the site will also be different.

Second, the choice of space domain name

1, the choice of domain name

(1) To do after the brand (domain name with the brand name of the whole spell)

(2) If it is to do resources station (we will use the full name of the keyword as a domain name, such as Taobao Guest class site)

(3) The cost of domain name (about 100 yuan/year)

2, the choice of space

(1) test his speed stability (install a program and then use Baidu statistics to speed, the best is the number of clicks)

(2) function (whether support 301 turn, 404 error page, double line, IIS log, pseudo static)

(3) The cost of space (small site of 200-300 yuan, vps about 1000-2000 yuan)

(4) The server has hosting costs (cloud server 5000-15000, other servers to see demand pricing)

3, the website procedure

The ordinary small and medium website uses the dream-dreaming procedure to be possible, other programs are not recommended, because if you are not very familiar with other programs, your future maintenance costs will be greatly increased, because the dream-weaving template and familiar with the background of the dream of more people, relatively low maintenance costs.

4, the website record

Mainly to see the time, each region's record time is not the same, generally about 1-2 weeks.

All of these should be compared and analyzed in detail, write to the SEO optimization scheme, because this can facilitate targeted selection of space and domain name, the overall site planning, you can avoid the stability of the site and the late development of the site some of the problems encountered, such as 301 problems, website brand keyword construction and so on.

Third, the production of sketches

Sketch refers to the SEO personnel according to user needs and conversion rate to consider the site layout planning of a preliminary plan, he includes the title of the site production, navigation directory classification and name setting, page content of the plate and the number of links list set. Sketch design of the website is divided into three parts: the homepage of the website, the catalogue page and the sketch design of the inner page.

1, navigation settings

When we set up the number of directories to navigate, we have to consider a problem, that is, we can only meet the needs of the majority of users, we do not have to consider the needs of small users, and even we remove the individual needs of a very small number of users of the directory. We set the navigation and the plate, most of the SEO are all-inclusive, in fact, this is a very serious mistake. The correct SEO design should be small and fine. We just have to find the right one to meet the needs of most users and constantly improve him. Therefore, based on this consideration, the simpler the smaller the site the better, the proposal to remove news and technology 2 common directory. It's almost useless, except to update some rubbish content.

The general enterprise likes to place the vertical navigation, is the left-hand column navigation, these practices are nothing more than the superfluous, an enterprise Web site product is so dozens of, navigation inside the directory divided out there are more than 10, basically every directory is about 2 of the product, I think this approach is a typical exhausted user practices, not to mention the user experience, Clear, is to tell the user, I will not let you find my product, I see you do? So it is highly recommended to remove the vertical navigation, and to remove or put the horizontal navigation above the bureaucratic catalogue (company profile, product introduction, News Center, enterprise recruitment, etc.) or to the bottom navigation. Product classification is not necessary so fine, in fact, 3-4 directory can be said clearly, the user or choose, not so tired, the site structure is also relatively flat, but also easy to crawl the search engine crawler.

2, the bottom text

Our links suggest that the number of operations should be fixed at the outset, it is best not to make decisions or changes in the interim, because doing so will only make their own links rely on too much friendship links (also known as reciprocal links), the other friendship links are best not to do the whole station, the bottom of the proposal do not place too much content, Because the general bottom content is all station call, too much text content will lead to the whole station of the page acquaintance to spend high, this will directly reduce the text of the page in the page text ratio, thus affecting the search engine for content quality judgment.

3, catalog page and inside page

(1), Table of Contents page How many pictures do we need to place? What product picture do you place? Picture not put too much, because put too much not only will affect the opening speed of the page, and will increase the user's choice of cost, a column put 4 picture is better.

(2), technical category of Web site, Directory page article how to layout? The number of chain in the directory list, we all have to meditate. Too much can affect the weight of a single link, too little on the content of the page to show the impact of PV. So be sure to weigh it well.

Home Sketch Design case

　　

Sketch Note:

Children Genzyme including 3 parts (children Jiansheng Martial arts training, taekwondo training, basketball training)

will be placed in the plate display in an important order.

Parents Genzyme including 2 parts (health Tai Chi, Health qigong)

This is a simple sketch design for a website, and the sketch design should include several parts.

1, to specify the specific needs of the page function.

2, to explain the plate specific products or the number of chain set.

3, to explain the reasons for setting.

Four, the basic parameter setting

1, the title and description of the homepage as well as the keyword setting.

2, Table of Contents page title and the inside page title.

3, URL settings (such as products we can write Chanpin, news we can write)

4, pseudo-static (if the site level is relatively deep we are required to write pseudo static)

5, Robots.txt (shielding dynamic parameters)

6, the crumbs of the setting and universal connection (page exposure rate of the inner chain) of the keyword settings.

V. Content of the website

Understand the needs of users we need to do two analysis

1, looking for Baidu ranked top ten sites, see what they are common characteristics, their common needs sorted out, and then targeted to strengthen.

2, check the key keywords related search, compare the relevant search and key keywords between the needs, and then analyze, find those are most users of the most needs, and content on the page to meet.

VI. Construction of the outer chain

1, Gao Quan outside the chain of construction

(1), Friendship Links

We're going to do it according to our industry. If the big industry can do something relevant, the small industry can do some irrelevant

Note: Our time is how the arrangement, is one day or two, resources and go there to find, we all need in the program.

(2), one-way link

The establishment of our resource site to obtain one-way links, one-way links to obtain high-quality links may also form a cheat station group, so in the establishment of resource links must be done two prerequisites.

First, the resource site must be established in accordance with the needs of the user, not for the outside chain requirements, because the latter is easily recognized cheating. For example, we can use a regional web site to carry out our business development, such as we do a Hangzhou home improvement website, then we can expand a Xiaoshan home improvement website to establish business, then the latter can be used as the former resource site.

Second, the resource site to obtain one-way links are mainly by cross links to obtain, so must and trustworthy peers to exchange. Cross links are easily removed, because a lot of people are using the cross link to get high weight, and then unilaterally remove each other's links, of course, but also because many people are too sensitive to cross links, as long as the snapshot slightly changed or included in the exception will be removed links, remove the need for a maintenance such management costs very high. Another cross link is difficult to change to a more satisfactory, because the webmaster and most of the SEO staff of the existence of cross links misunderstanding, that the cross link to the site has damage so simply do not link, can link to the basic is a garbage station. So resource stations do cross links must have their own trustworthy resource group.

(3) Links of the record table

Time, the other side of the QQ, the other's mobile phone number, the other side of the Web site, anchor text, the quality of the other site, if the article of his website is copied we can note that there is potential for the site we can also note.

2, general outside the chain of construction

(1), including forum, blog, SNS, Soft wen (determine our number of posts and replies, the number of original, false original is how many, SNS, blog every day how much, post bar, how many of our account number of each account hair number of articles. The source of the article we all have to be reflected in the solution.

(2), form (1), the name of the website. 2, the address of the post, to facilitate our later query whether included. 3, included in the time, we have to calculate how long we will be able to catch up with competitors. 4, post title or hot keyword, we can know which of the key words of the post can be better included. )

VII. Staff arrangements

1, small station (General 2-3 is enough, small web design production is outsourced)

2. Large station (editor, art, outside chain, procedure, supervisor)

3, wages (according to the estimated cost of the area)

The above is I think an SEO optimization plan Seven steps, hope can bring help to everybody

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