Personal Portal: Why should the antique be blown for ten years

China's internet has always had some disappointing manufacturers. A search engine, a crushing defeat in the market, can only be transformed. Transformation can not be silent, always use loudspeakers to get some movement out. So China's internet has emerged a "personal portal" concept.

A recent Beijing business newspaper commentary, the so-called "personal portal" has become the next generation of the development direction of the portal, the American dating site Facebook has been included in the "Personal portal" under the Internet business model is ignorant and vague.

11 years ago in 1996, Yahoo America launched its "My Yahoo", a personalized and aggregated web page that aggregates content from its web sites or other sites into one page via RSS (and later popular) technology. For example, the club's sports news, the West's weather, the North's IT news, can be seen on a Web page. This is the personal customization of the Web page.

Sadly, 11 years later, some people also consider this antique product as a new product, concocted a so-called "personal portal" concept.

With today's ubiquitous RSS feeds, anyone can easily build a personalized aggregated web page. Online including Google, Yahoo, and many small vendors have provided web page aggregation services. The technical barriers to such services are almost non-existent, and the concept of a "portal" is fundamentally irrelevant. If the user is not satisfied with the aggregation of the Web page, there are also a large number of RSS feeds for the client, and the United States has an RSS tool that can read the source content automatically.

Yahoo's momentum has weakened today, but it is commendable that it launched a customizable personalized Web page 11 years ago. Google recently launched the igoogle, Microsoft's live also began to test the new version of the customization page, apparently, these two late "pioneer" Yahoo company too much.

The author has been using "my Yahoo" for many years and recently saw that the service has launched a beta with Ajax. However, in reading filtering, date sorting, the function can not overwrite the old version.

To sum up, personalized customized Web page as early as ten years ago has appeared, and now still the "unearthed" as a new invention, new patents, some laughable taste.