Personal website, after the predicament can see brilliant?

Personal website

No prospects for personal websites? It's easy to create this illusion. Because in the No.1 of the Internet era, personal sites are too weak, even vulnerable, but this can not erase the existence of personal web site still business value. I think, if can be a strong appeal, the complementary personal website together, do not know how many portal sites can be set up. We have reason to believe that personal sites also have great potential.

First, the dilemma

First of all, the inherent management and financial problems of personal websites have not been well resolved. Although the website is small, spite, the personal website has few advanced management mode and experience, stationmaster people cannot be raised in their own circumstance cannot provide the management ability that the personal website needs. The lack of funds is a natural defect of personal website, the shortage of funds is still the most important problem, now big website's burning money plan must change to look some, Shami is also countless, again needless to say personal website! Although there is a sound of layoffs, but according to the Beijing Talent Exchange statistics, IT personnel are still scarce, those who understand the technology to aspire to a big site is not strange, after all, in the big site to make money and sense of achievement than to get a website or to help other people a site much higher, this is a personal site "brain drain." It is not surprising, then, that there is no technical breakthrough to be found.

Second, the media led to the "little brother" personal website became a "step aside." The media have cast their eyes on Nasdaq, listing, layoffs and closures without stint. There is no prominent personal site, which in turn restricts the attention of personal sites, personal sites to the media can not afford to play the spirit, the personal site dug a big corner of the wall will not cause much attention.

Third, the continuous growth of the quality of netizens make personal website at a loss. Netizens ' understanding of the network economy has shifted from simple to complex, from the emotional to rational, they hope that the site can give the current threshold to add cushions, the requirements cross and can cross the threshold than before a great improvement, personal website whether in the content or in human resources, can not meet the growing needs of netizens.

Second, the way out

Analyze the problem to solve the problem, how can the personal website win the future?

First, "Talent leasing" is used to compensate for technical deficiencies. The technology of the website is the first to solve the problem. The development phase of technology is "tiger Head", the maintenance phase of the technology is "snake tail", maintenance relatively easy to develop stage, from the personal web site's financial resources, "Ching Newbing" Bing way seems too extravagant, "Bing one day in the military thousand times" is a good way to solve technical problems. Personal site needs to solve technical problems, in the non-personal site there is temporary talent idle, there is a supply and demand, the market from this, this talent leasing can form a win-winning situation. Talent leasing originated in Japan and the United States, in the mainland can not be called a big impact, there is no real sense of the provision of talent leasing services companies, personal sites may be moved over this link to become active, the initiative to find technology leasing services, reduce the cost of technology to achieve the same goal, why not? So, this is a clanking avenue that can lead to Rome.

Second, seek a new profit point. One, although the excellent web site, but it is not all-inclusive, and not all areas of the big site will be involved, there is a "vacuum" section, personal site can be found in the vacuum section of the development of space, to expand their own, create value. For example, the online Marriage Institute, can be said to be a member of the vacuum section. In addition, the original resources can also be processed to improve the originality of the site, increase the uniqueness of the content, so as to win users. Web sites have some of their original content more or less. An IT critic has a personal web site that serves as the primary service for Internet news, then, with the critic's understanding of the Internet plus the exclusive commentary on the Daily News, this is an innovation that creates a new growth point of profit, the originality of the content of the site, and the loyalty of the customer.

Third, the use of opportunity to hype and joint implementation of the website market promotion. Webmasters can use personal influence also to achieve publicity purposes, like the Matador Liu Yan, known as the IT industry's first reporter, with its unique ideological as a means of propaganda to attract many it writers around him, to achieve the effect of the site publicity.

Four, boldly looking for venture capital. The internet economy is shrinking, and VCs are extremely cautious about tightening their wallets. It seems unlikely that personal sites will be able to find venture capital injections. In fact, the personal website has also has the incomparable advantage of the big website, "The ship small Good turn", may have the good development foreground risk is relatively low, the personal website's cost is low, turns the nimble characteristic enough to let them in the market. If the personal site is a guerrilla, the successful personal website is the Yugoslav Tito guerrillas, in the mountains guerrilla warfare will make his enemy scurrying, and need the guerrillas need less nutrients. If there is a good business plan, there are good prospects for development, or it is possible to find the financing of risk! Conversely, if the current personal site can still attract venture capital, this site will be a successful personal site.

It's harder to be a personal website than to stand out. Repeated war repeatedly defeated, repeatedly defeated the preparation of the war is indispensable, Pengpai passion is to adhere to the driving force, laugh to the last is always the winner!