Personal stationmaster One person conquer the era has ended | interview Kangsheng Dai Zhikang

A bit of a sense of loss, because it may not be a person to play day by day. found that any industry evolution is the case, the beginning of a little scratch accumulation of original users, the original capital, has always remained in the most grassroots stage, we do not think appropriate now the Internet form. In the face of many opportunities and temptations, webmaster make a choice, must catch the most suitable for their own subdivision areas, in these areas there will always be a large number of unmet needs and opportunities.

The right for Kangsheng company President Dai Zhikang (micro bo) (Tencent Science and technology with map)

Tencent Science and Technology (Lotte) April 7 News, Kangsheng company President Dai Zhikang today to accept Tencent Science and technology interview, said, with the development of the Times, stationmaster a person conquer the era has been declared end. Webmaster groups began to move towards more specialization.

Dai Zhikang said, this 5 years, stationmaster appellation object has the change, formerly stationmaster usually is the personal stationmaster, is a person to a computer, do a station operation. Now at any time the Internet development, the discovery of individual combat in most areas is no longer a sustainable development model. Team-oriented, commercial operation has become inevitable.

To the stationmaster group concern for many years, Dai Zhikang said to this change how many have a little inexplicable loss, because may no longer be the individual to play day by day next time. Personal webmaster began to accumulate original users, the original capital, and always maintained in the most grassroots stage, this is not suitable for the development of today's society.

"In the face of many opportunities and temptations, stationmaster make a choice, must catch the most suitable for their own subdivision areas, in these areas there will always be a large number of unmet needs and opportunities." Dai Zhikang said, for stationmaster, must to subdivide the domain deep plowing, today make a platform, no longer is a traditional small company opportunity.

The following is an interview with Kangsheng company President Dai Zhikang Record:

Tencent Technology: Everyone Tencent friends, today we are pleased to interview Mr. Dai Zhikang, President of Kangsheng Company.

dai Zhikang: everybody Tencent netizen good.

tecent Science and technology: We know stationmaster uses user very many, this is also the seventh session stationmaster meeting, you in new layout aspect new measure?

dai Zhikang: In fact, every year in the annual meeting of the webmaster is very nervous, why? Because every year to have new things out, feedback to the vast number of users. This year, in fact, we also have a product development team also made a lot of effort to do some very heavy workload, very difficult things, we discuz! The x code is completely refactored and upgraded. We see more in the Internet, often look at a product revision. This revision is different from any previous revision of history, this time we almost completely rewrite all the code.

Why? In fact, we found that the user needs to be divided into two parts, a part of the majority of 70% users use demand, but also a part of the needs of the subdivision, is 30% of the needs of users. The number of these needs, calculate his relationship between the ratio of 1:9, 70% of users need 10%, accounting for all 10% of the demand.

30% of the users need to subdivide the function, accounting for 70% of the demand, in this process we found that whether on the local site, vertical site, or more detailed sites, discuz! X is dedicated to meeting their ever-increasing demand for subdivision.

In fact, community development to now, in addition to the traditional sense of the relationship chain, in addition to these very basic, very simple basic functions, we found that for the vertical community, he has more vertical industry needs. A community of mobile phone users in the community to fill out their own use of mobile phone models, such as a car community, said the user has an identity attribute, the owner of the car for how many years? Interested in the car Which? More complex for a local community.

We want to know when a user needs to buy a house, when a user finds a house in the community and what he wants to buy, all the information, and so on. More and more carrier demand, which leads us to find an impossible to face complete tasks, we can not use their own people to meet all segments of the various segments of the needs of users, we deeply feel that these requirements are real.

In the past time we have no way to very easy to use our strength to meet these needs, so in the new layout discuz! During the x refactoring process, we applied and logically divided all the codes so that we could package each data interface in EPI mode. Future discuz! x version, when users use a subdivision function, he can be very free to install.

It is extremely convenient for the community to have higher requirements of the webmaster, as well as to provide them with better operational tools, how to achieve this kind of operating tools? By the Kangsheng company, discuz!. X team, and with the vast number of third-party developers to achieve. We have formally incorporated third-party developers into our research and development system, making it easy for them to implement more webmaster segmentation requirements in an interface way.

Tencent Technology: Now is the development of mobile Internet, another micro-blogging development, now the community to create some challenges? What are some of the new changes you have in coping with these environmental changes?

dai Zhikang: The first mobile internet, we think it is a chance for community development, of course, it may also be a crisis. Why do I think it's an opportunity? Because the user is using the Internet process, the mobile Internet uses the time to lengthen, the place is also unrestricted. For the local community, is a very good, he uses users can hold a mobile phone, anywhere to visit some information. But the mobile Internet has created some challenges in product form.

For example, mobile Internet screen is relatively small, can not see too long content, also not suitable for hair too long content, how to solve? We launch a handheld forum product on the mobile internet. This is also what we have just done a try, I think this form in the mobile Internet form will have a richer display, mobile Internet map on the role of more than words, another user time more fragmented, and not simple I just do a plate reading mode.

With the handheld forum released, we believe that this will give the vast number of PC Internet community, bring more new experience. For micro-blogging, we found that in the traditional sense of the BBS has a category, always political, or need to spread very quickly such areas, in fact, BBS by a relatively strong impact of micro-bo. Found that a lot of BBS above, some users in the discussion of these content will tend to the people's livelihood, or the daily payment, or vertical type of such advice.

BBS These professional discussion, still in BBS we think very good carrier. For the propagation of the event timeliness is very strong, the speed of transmission is very high, we believe that the micro-blog may have better transmission efficiency.

We've been trying to promote discuz!. The opening between X and Weibo allows us to see a discuz! on Weibo X community inside the latest things happen, the point of the past to the webmaster to bring traffic. We have a mutual exchange between good content and microblogging. Local community users can also be connected through the QQ, so that he posted in the community post can go back to micro-blog, on the timeliness of a relatively strong topic content, we try to adopt and micro-blog full access strategy, so that micro-blog and the community at the same time benefit.

Tencent Technology: There has been a saying that stationmaster has died? What do you think of such a view? From your point of view, from what angle you can help the webmaster in the mobile and Weibo era, so that they benefit.

dai Zhikang: from the stationmaster group, the recent 5 years, in fact stationmaster this appellation object has the change, formerly stationmaster usually is the personal stationmaster, what concept? Maybe a person, to a computer, do a station to operate him, we call personal webmaster. Now, whenever the Internet develops, it is found that individual combat is no longer a sustainable development model in most areas. Teamwork, commercialization of this almost inevitable, so from this point of view, I think we now call webmaster, is a network company CEO, or entrepreneurs, I think from this perspective, stationmaster this group actually toward more specialization.

A bit of a sense of loss, because it may not be a person to play day by day. found that any industry evolution is the case, the beginning of a little scratch accumulation of original users, the original capital, has always remained in the most grassroots stage, we do not think appropriate now the Internet form. In the face of many opportunities and temptations, webmaster make a choice, must catch the most suitable for their own subdivision areas, in these areas there will always be a large number of unmet needs and opportunities.

Before, I read a book, speaking of Chaos, there is an animation in the front that I am interested in, any one snowflake in the microscope observation, there are many evolutionary levels, when you subdivide 20 times times a microscope to see a certain side of the time, see the shape of this, with 50 times times to see the minute details of the moment, You'll notice that there's a lot of detail down there. Internet users ' needs will never be met. In 20 years time, there are a lot of not satisfied with this kind of demand, can become a netizen life and work tools.

Therefore, for the webmaster, to maintain a high degree of competitiveness, and maintain a persistent stickiness to the user, we believe that the subdivision of the field of deep plowing, is very necessary means. Before, we talk about how the site should be bigger, do the whole, or how to make a platform. These are actually the things that entrepreneurs who have the wherewithal, or big companies do. Today, a platform is no longer an opportunity for a traditional small company.

Two days ago to play in Sanya, want to see what they eat local? What kind of life do you have? Talk about what? Found that there is no such a community, or such a service provided. So, in fact, for me a foreigner, such a demand from the internet point of view, is not satisfied, not to be reclaimed out of the demand. For these areas, we stationmaster have very strong cost advantage, have very strong independently ability. At the same time, we also have many in the Internet, whether using the Internet or building the Internet experience, in these subdivision areas webmaster opportunities or a lot.

Tencent Technology: at the same time shouldering the development of Tencent local life services and construction, you in this piece of business development?

dai Zhikang: I think Tencent O2O is not a success story so far, there are many historical reasons, and many of our efforts need effective decision-making mechanisms. Now, we see QQ group purchase, has become the top 10 Chinese group buying site, and in a lot of time QQ group to help QQ users, to find those quality and cheap product mission.

The development of group buying business, relatively simple and very complex business, simple is their strategy is relatively clear, before we concern with goods, lists more, and list coverage, now more concerned about QQ group purchase is not a sufficient concentration of declarations. Is it that every day the user comes up with expectations?

We are not to the user's expectations fully maintained at a reasonable level, in each service exceeded his expectations, I think this is the purchase site management and success of the fundamental effective way. But when it comes to hard, it's very difficult, because we found that the traditional restaurant, or entertainment, he is very low level of information, we need a large number and their docking, and quality control, as well as a very strict process to improve, so that our customers, QQ users in the QQ group buy every Thing, Or every service, can go to have a better feedback.

Before, according to a number of investigative agencies reported that in fact, QQ group to do one thing on the very good, that is, customer satisfaction, as well as the speed of user complaints to resolve, and solve the efficiency and quality. For a long time we adhere to a user value is the first idea is inseparable, the future I believe that no matter whether QQ group purchase or QQ food, or other services, etc., I believe this will be a challenge for Tencent and opportunities coexist.

Before Chairman Mao said a word, the vast rural areas promising. Today, as an Internet practitioner, we see the life under the line, the local life is also a promising market, I hope in the company's local life layout of Tencent, can contribute to their own strength