Personal Summary Questionnaire Survey, brainstorming, focus group differences

Questionnaire Survey

Objective: To collect as many answers as possible from the target population. Closed

Performer Competency Requirements: Collect as many answers as possible. This requirement is low.

Analysts: analysis of the target population, from the answer to the analysis of refining, high demand.

Brain Storm

Purpose: Collect as many ideas as possible. Open

Performer (Moderator): Mobilize the enthusiasm of the participants to speak, not to make statements (to prevent others from injecting preconceived ideas), and not to suppress the speaker's ideas. limits are divergent, but not endlessly divergent. High demand.

Analyst: The selection of creative ideas, relatively low requirements.

Focus Group

Objective: To observe the opinion and reaction of the researcher to something. "Semi-open, observation-oriented"

Performer (Moderator): Mobilize the enthusiasm of the participants, not to participate in the paper, not to speak of the guiding words. Participants can fight each other and crush each other. High demand. The similarities and differences with brainstorming are:

1, brainstorming is to create ideas, focus group is reviews. Post-mortem analysis and refinement.

2, brainstorming in order to have more ideas, can not fight the idea of production,

The focus group aims to find valuable reviews that participants can crush on each other.

3. Brainstorming and focal group moderators are not allowed to participate in the discussion. Prevent your opinion from affecting participants.

Observation and Analysis: summary, analysis and refinement, high demand.

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Personal Summary Questionnaire Survey, brainstorming, focus group differences