Personal understanding of Website URL optimization and structure

Which of the following three URL tables are currently available, will you be more likely to remember?

A:/2010/111/news/edu/seo/2009201900343432.html

B:/news/new.asp?id=342&class=12&page=1&other=12&date=2010-11-1

C:www.****.com/seo/title.html

I believe that most people like me will choose C, because the C network is not only short, no parameters, but also contains the content of the Web page keyword, easier to remember. Search engines, too, if the URL is too long, or "?" a class of parameters, search engines will think that the site is unfriendly, in general, in the use of SEO URL structure, the three-tier directory is the most appropriate. The so-called three-level directory refers to the opening of a structure such as C Web site.

In general, spiders crawl in a Web site through the link between each URL to form a crawling route. For more than three levels of directories, the deeper the directory level will lead to crawling not smooth, this is the Search engine Crawl page corner.　In addition, Google Webmaster help to mention: the simplification of the parameters behind the domain name, such as the search can take static or directly generated static way, will be a great help to search engines. In short, for URL optimization, generally includes two aspects, one is the choice of domain name, the other is the directory name and the optimization of the name of the Web page.

　　Choose a domain name that fits the content of your site

There are many SEO industry people in the site optimization, will try to record the name of the keyword, such as flashgame.net such a form. This approach to the user experience, search engine index, keyword rankings have great benefits. But now the domain name resources, want to find a keyword contains a domain name is difficult to no longer difficult, therefore, we in the choice of domain name in general can be taken in the middle with a horizontal bar of the way.

Sometimes we will inadvertently find a good domain name, but do not be happy too early,. Before registering the domain name, we must first check the domain name has not been registered, if has registered, has not been searched by the search engine K. If you do not register a domain name by K, our SEO work will be very difficult.

There are many webmasters to make their site look large, then put their own site on each channel to do a two-level domain name, although such practices will bring large-scale external to the main domain name, but to know that each of the two-level domain name is the same as the main domain name, in fact, the WWW itself is a two-level domain name. This approach is tantamount to dispersing SEO effort, so that each level two domain name of the Web page rankings are not very good. General large Web sites do this because large sites have a huge amount of content, because some can make each level two domain name will have a good weight, and personal site, do not recommend this.

Personal site practices are: Each column using a folder, or to archive the Web page to a folder, such as the article folder, picture folder, etc. to ensure that the weight maximization concentration.

　　Optimization of web directory structure

mentioned above, in the use of SEO URL structure, the three-tier directory structure is the most appropriate. This is not only because the three-tier directory can deal with small and medium-sized Web site file storage needs, and the search engine smooth crawling also has a great help. The so-called three-level directory, both for the form of a ****.com/seo/title.html directory structure. For this kind of structural optimization, we generally take the "directory layer named after the directory" approach to optimize at first.

In the process of website construction, we usually put the * type of articles in the same column, and the column of all the page files in the same folder. Therefore, we can first optimize the directory name. When allowed, the directory name can be modified to the keyword for that type of article. The optimization must be noted: If most URLs have been included, and the ranking is also good, then be sure to modify the URL carefully.

To the Directory name optimization, the simplest branch is to keyword Pinyin, English words to the column folder name. The name of the content page file and the directory are roughly the same, of course, the title of the content page can be named after the keyword, and each keyword can be separated by the intellectual short horizontal line "-". In this note is that the name of the content page is very flexible, if the page optimization element is too small, you can use the page to close the keyword or title file name, but if the page has been optimized, we can directly use the system default file name.

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