Personal website Profit: How is the website profitable?

1. U.S. website profit
Five network companies with the highest visitor views in the United States are AOL, Microsoft, Yahoo, Lycos, and Excite @ Home ). They are also one of the few profitable internet companies in the United States. There is a clear commonality between them, that is, more than half of the revenue comes from advertising and e-commerce.
Yahoo began to make profits in 1997, mainly from advertising. Yahoo's business model can be divided into three circles: one circle is media information, to attract more users; the other circle is personalized services, such as chat rooms, email boxes, and audio exchanges, to extend users' stay time. The other circle is e-commerce, such as shopping, small-sized enterprise information, auction, and classified sales demand information, to facilitate online transactions. In this way, the Internet users can view, communicate, and buy and sell things at Yahoo.
 
AOL is the world's largest Internet service provider and the largest content provider. AOL provides a wide range of content services, including shopping, news, health, travel, and entertainment. Because of this, the average online time of AOL users has grown from 19 minutes in 1996 to 64 minutes in 2000. AOL's online advertising and e-commerce revenues are considerable, with the largest absolute access volume and a long user online time.
 
Lycos's development model is mergers and acquisitions. It acquired several network brands within two years and became the fourth web company in the United States.
Excite @ Home is a company that provides broadband Internet services. It allows Home users to access the Internet at the fastest speed and receives a wide range of network access services, such as online news, personalized Home pages, and online greeting cards. 60% of its profits come from advertising revenue, and 40% from access services.
2. Chinese websites
Popular professional services are currently available. Websites must also make profits. They must have core products or services like ordinary products, and such products or services are real and not virtual, it is a highly professional division of labor system that can operate, not a mirage in the sky. Haier provides consumers with home appliances, Nokia provides consumers with mobile phones, and what websites provide to consumers? Content and all services are virtual and cannot constitute profit subjects, and websites cannot make profits. From the current situation of Chinese websites, we have also confirmed this point. On the one hand, websites cannot find their core products or services; on the other hand, most netizens are reluctant to pay for the information provided by the websites.
Requirements exist and need to be developed by people. What kind of products or services can make money, can form a huge demand, netizens are willing to spend money to buy. There is hope for popular professional services. In the domestic environment, whether the products or services provided by the website can be profitable depends on the following three points:
First, are products or services popular? Most of the services on the Internet are aimed at online worms with certain cultural levels and technical interests. There are few popular services. Search engines, personal homepages, and download of free software are troublesome for ordinary people because they are hard to understand. The biggest market should be the popular market for ordinary Internet users. Only by developing such a market can we find a way out.