To give you Photoshop software users to detailed analysis of the campus poster design experience.
Campus poster is a very interesting point of entry, after all, now everyone can do posters, whether it is word or Corel Painter, can easily convey information and appropriate beautification, perform a poster function, as to do well then the people of the beholder. and campus posters, there is a fixed type (most of the lectures, concerts or music festivals, all kinds of competitions, collection activities, campaigns, etc.), in such a framework, has its limitations, it is difficult to do very overhangs.
At the same time, it is difficult to imitate commercial or artistic poster works, the use of minimalist, abstract and other more avantgarde design style is not appropriate, after all, the audience is students. And if too xxx is harmonious can not be good (always can not take Wanimal's photographic works as poster right xd). The material is also a big limiting factor, if you can't get to the point where you can draw or create your own material, you are very likely to infringe copyright. I personally also pay attention to copyright, forced to use network materials will also go to the open source gallery. And if there is no way to create good material (such as drawing a background shading), it will be very painful at first ...
About the poster design steps, here to make a general description.
Proficiency in the use of tools
AI PS is my handy software, high school before the use of CorelDRAW. I began to grope for the first grade of playing PS (but the eggs, so far will not use RGB channel buckle, mask use is also very unskilled), from this experience to make the poster process is extremely important to explore the process. Many times, when making posters with new features, there will be unexpected surprises. Be sure to experience a piece of the function! (such as PS layer properties, blur effects, with filters, etc.)
Beginners in such a groping to complete the beginning of the drawing, many times just "Meng" can be a good effect.
And the progressive because they know how to control the picture, also know how to obtain such effect, so not too will "Meng", but straight to go down.
(The image below is a metaphor)
Of course, skilled use of tools is just the first step in everything, there are many steps behind.
Fonts, open source galleries, color schemes, filters, shading pictures, brushes, and more. Material is determined by personal preference, the richness and quality of the material will affect your picture's fullness and variety of style.
Fonts can go to Baidu on a variety of font library to see, but if it is not open source words or recommend the purchase of OH.
Picture material recommend a relatively small audience of literary and artistic open source and egg pictures site Unsplash | Free high-resolution Photos. There are also 16 high-force sites that can find open source images Places to discover the best free Photos
Brushes with filters What the material site has very much here is not to repeat.
It is worth mentioning that on weekdays, you can collect some shading materials, such as Low-polygon (see yourself: To help you quickly create low-poly style of cool station recommended), mottled cement texture, if the girl's words, such as flowers can also be ... These materials will be of great use later and can be counted as basic material.
All of these are generic materials. Campus posters are often linked to the characteristics of the school itself, therefore, the school's logo, calligraphy, school name, school landmark building pictures will play a very big role! Through this kind of material, can better respond to school characteristics, the poster is more distinctive.
Keep an eye on other weekdays.
"No technical ceiling, only aesthetic ceiling." "I don't remember who said it, so ...--max."
You have to make good posters, you have to form a good aesthetic. You have to form a good aesthetic, you first have to develop their own aesthetic. You have to develop your own aesthetic, you must first tell yourself which is good-looking. You have to be able to tell yourself what is good-looking and you should look at it more first.
Let's not mention the big painters or anything. Subway billboards, friends in the circle of photography can be a look, of course, it is best to see the famous photography and design works, beautiful architecture and portrait can also give you endless inspiration.
I am not opposed to copying, because copying can help create. There are some great designs on the web and you can try to imitate them first. You don't have to grab the poster soul, look like it first.
Watch--copy--creation. In the process of viewing to get inspiration, in the process of copying the technology, in the creative process of application. That's the way it is.
It is worth mentioning that, in the process of collecting materials, you will also have a great amount of new inspiration.
After all, the students, occasionally the computer will be confiscated. So I have developed in the computer before the general idea of the habit of the screen, so as to improve the efficiency and pertinence.
Poster, the most important thing is "information" and "attention." In the process of conceiving, the first element is to show the information properly and to consider whether to catch the attention of passers-by.
(pictured above is a poster for a hip-hop competition.)
I take this poster as an example. The first consideration is reflected "it has the feeling of the street, it is the street dance competition" This feature, I want to use the first element is graffiti, later that piece because the pattern element is too heavy, the focus is not prominent and as a game of auxiliary poster. And this one highlights the "dancer" point and catches the eye very well.
And the information I choose to put in the following, the lowest information, no nonsense, coarse fonts and fine fonts are also considered in advance planning to use, so that you can make reading more clearly.
In the idea I wanted to have a picture that could reflect the dancer, and finally I found it and made a simple deal to synthesize a street-dancing poster.
This process, a short moment, a long year (laughter:-D, this is true, some posters are really the idea of a year repeatedly in the mind to change, do not dare to open a computer). Not all of this is exaggerated, but it takes time to conceive. Sometimes it's inspired by the search for material. XD
2, determine the information
Make sure that the whole poster newspaper all the words, big paragraph, title or signature, all should have a general estimate.
Copy must be finalized with the entrusted party, generally according to my temper, finalized after is absolutely no longer changed, unless I typed something.
If you want to use pictures to convey information, then also to determine the picture.
I want to put these three together and say, because these three are against each other and affect each other. I often have to redo the decoration and design structure because of the discrepancy between the amount of text and the expectation.
And the three are not able to speak clearly ... This is the most test of the people's place, must be in accordance with the standards of the go.
Here are a few key points:
The picture is simple and powerful, rich in color or relatively attractive!
Let me give you an example:
(pictured above is a logo for an aerial film society)
I am doing this logo, the other president and I sent an email saying that the logo can have a very high degree of identification, preferably in a relatively distant place can see. I was trying to draw in that direction because it was quite simple and powerful.
Finally out of such a finished product, the other side later told me to use, the effect is not bad, I am also satisfied with the logo itself.
Posters are also like this, to be concise and powerful attractive. Remember that there is a very famous "Flying kite" poster, simply miserable ... So, the conclusion is: The poster is not a tabloid, not a hodgepodge.
Here are some tips for dealing with text.
First of all, the technique of coarse-font-fine-font alternation (professionally speaking is alternating use of different pounds) has just been said. This inspiration comes from the Android 4.0 clock, which helps to enhance the level of text and ease the sense of verbosity.
The second is to use color. The same type of text uses the same color, and can also enhance the sense of text levels.
Large paragraph of text I am very not recommended to use in the poster, if possible, attach a piece of A4 paper in the following is also a good choice. After all, the poster first requires a smooth reading, while the large text in the poster more or less white bottom of the black word read it carefree.
Also note the reading order of the text from top left to right. If it's a messy layout, be sure to give the reader a guide to the order in which they are read, or else they may miss the reading experience.
I'm good at typesetting and I like to build posters from the text itself.
(above picture is our school science and Technology Festival general poster)
Many times the campus poster does not have a clear theme, rather general, there is no way to play, and it is easy to generalize. Like me this kind of imagination is not rich small pot friend, chose to start from the text, by changing the text of the way to do the poster.
At this point the advantage of obsessive-compulsive disorder is obvious, including forced alignment, force spacing, forcing the same color. This is no longer elaborated, the detail is lets the person judge the quality the place.
Suggestions to learn more about the knowledge of the paper, the same pattern printed on different paper feeling is different.
I was dead. CMYK RGB not put the typical representative, although now found that some printers can support RGB, but there will always be a bit biased.
But the funniest thing is to have a partial color ... Printed out incredibly than I match the color is also good-looking ... hhh
There is also the issue of PPI, if the screen is used, 72ppi, if the large area of poster printing, 150ppi, if it is a small area, 300ppi. Pixel density It's not really about yelling, it's going to kill you.
At the end, say something about my equipment. The main machine a RMBP, there is a cheap wacom digital board, but bought after found nothing to use ... After all, hand-painted slag, and then use it to accurately color and color the picture to make light.
Finally, attach a long picture to teach the students to make the poster.
If it is "very new" to start making posters, how should you do it?
1, first the software to play a pass
PS words, find a picture, exhaustion of various methods to torture it! Compare the Gaussian blur, dynamic blur, blur difference, use contour and mosaic, try the difference between multiply and stack, etc.
Ai is, play graphics! See if you can set up any strange graphics. As an example:
The picture above is a very basic illustration (though it looks very scary), with almost no advanced techniques, drawing colors took me a total of 4 hours. A very simple graphic stitching.
Ah, of course, "very new" doesn't start at this point ...
The image above is the result of a layer that I added to a picture.
This process allows you to apply the techniques you have learned.
2, see a pattern, try to recover
For example, I went to Australia to play in winter vacation, also do not forget to collect a bit of material, for Melbourne's city logo is really fondle admiringly.
When I got home, I tried to copy it out:
The image above is from the network.
The picture above is a copy of yourself.
Through this process, I have also felt the three-dimensional concept of the Melbourne City logo, made a few other letters out.
The image above is a copy of the Sydney Opera House logo. (although simple, the ability to deal with the curve is not low)
See a picture, ask oneself, can make! can you make it!
Can you do exactly the same! Can you do exactly the same!
This practice is very effective.
Give a simple homework haha, interested can try:
The picture above is a simulated United Nations roll up background map in southern Shanghai, a very simple image, can you recover it?
3. Find a piece of material and make an adaptation
You have a photo of yourself, try to introduce yourself in the corner, while giving your face a proper beautification, how about making a student's campaign poster?
Do you have a picture of the school building and try to match it with words, filters, and a school poster?
Give an example. You have a school badge and a poster for a charity sale.
But I changed the school badge and made this:
(Above the love sale poster of our class last year 1)
Make a reasonable change to the school badge, with the copy, made a consistent theme of the poster.
The Student union campaign poster? What do you do with a portrait? If you can think of posters you've seen, you'll be inspired.
You can pull yourself out with a white edge and shadow, with a bright orange color, with a white handwritten stroke font to mark your name, like comics and clipboard.
You can use a threshold to make a black-and-white silhouette, with a green color for the old fill, and a cool font to handle with a mottled look.
You can put your head down on the Zhangquan egg and write in bold copy on the hand-held sign.
Infinite possibilities. Look first, then try to imitate and adapt. Reach the effect, remember to search, Baidu on the tutorial too much, no can also ask questions ah.
4, to set a theme for themselves, and to achieve
For example, a charity bazaar.
When you think of the charity sale of the poster's appearance is vague and general "Ah, love! Ah, warm! The sale! The Light!" I'm sorry...... You have to check out the other people's charity sale posters. This is not the subject.
The theme is, I want to do a red department, let people feel warm, and also have my class mark the sale of the poster, with love as the main background. If there is a love of background material can apply, it is the best, if not I will draw their own.
Xin deficient found a very suitable picture.
(Above the love sale poster of our class last year 2)
Extremely simple material piling up (15-minute product ...) It's really a bit bad to send it up. )
The poster will certainly be at a loss at first, the brain empty. This is mainly because it is impossible to put their ideas clearly enough to build. The most important thing about this problem is that the posters are not observed enough. Look at the posters that others have made, and they will certainly inspire you.
Look more, practise more, think more, and create more.
I have always believed, only unexpectedly, did not do!
Well, the above information is small compiled for you photoshop This software users brought the detailed campus poster design experience to share the whole content of the you see the users here are very clear now, I hope that the contents of the small series to share the content can bring useful help.
