Pig operating mode: simple

I. Background INTRODUCTION
(i) Industry background
What is the hottest word for China's Internet market in the 2007? Not rogue software, not WAP, not search, but the Wei guest! July 2006, Sadie Consultant released the "China Wei Ke (witkey) business model and investment prospects Research report." According to the report, after 2005-2006 years of development, China's model market users to 600,000 people, the figure is expected to surge to 9 million people in 2007.

If you have missed the blog, podcasts and other internet waves, and even the most popular in the world are ignorant, then, you are destined to become a passer-by in the Internet age!

From "Blueberry" blog "Granville Guest will reach 9 million of intellectual property value-added services into a new profit model"

At present, the most famous Granville guest website has three pig, K68 and mission China

(ii) Writing background
1, do the Day with Pig (Granville) network bosses and market leaders exchanged a lot about Pig (Granville) network, Beibei customer Community market and operation and so on.

2. In September 2005, we would have done such a similar project-New Ket (http://www.niuke.net or http://www.niuke.com.cn). Art is basically finished, the program has been written to half, and finally because Beibei guests give up. So see pig net, nature is very cordial. Again after that period of thinking. Have a certain understanding of this their operation.

(iii) Background of the website
Pig (Wei Ke) net is in February 06 on-line. From the mouth of Pig boss know, start is to do a "prior work platform." Later, after being reported by CCTV, I had to do it and do it well. (The CCTV report may not have been seen by many people, including the current pig-smoking members.) But pig's boss got the strength or the reason to do it and do it well. ）

This is March 22, 07 Pig Index:

Registration Granville: 238586 People released a reward: 1043 Reward Amount: 720440 won the winning bid Granville: 762 people to pay the reward: 506964 yuan
Online: 1780 people theme: 22264 reply: 699,009 Click: 20775538 just joined: 617235575 yesterday posted: 3979 today post: 1490 Peak post: 7378
Digital Speech Pig Index: Registration Granville Guest: 238586 People released a reward: 1043 Reward Amount: 720440 won the winning bid Granville: 762 people to pay the reward: 506964 yuan
Online: 1780 people theme: 22264 reply: 699,009 Click: 20775538 just joined: 617235575 yesterday posted: 3979 today post: 1490 Peak post: 7378

The current Alax rankings are: 18,920

Development goal: Like Alibaba to become a creative trading platform of the leader.

Current service target: Small and medium-sized enterprises and entrepreneurs as the main target customers.

Second, the current profit model

Profit mode:

Charge 20% of the current cost per task. Payment of Bounty: 506964 yuan, you can calculate the current income = the payment of Reward (506964) * (20/80) = 126741 yuan. Which is more than 100,000 yuan. Perhaps the entrepreneurial friends are not looking at the more than 100,000. But as a grassroots entrepreneur, very good? At least better than burning money.
Entrepreneurial success can be divided into four stages:
(1) Without a penny, it's all about spending your money.
(2) Start to collect money, make the first penny or more.
(3) basically achieve break-even
(4) Profit, start big development.

There are several key dividing lines:
(1) Start earning the first penny through the profit model.
(2) Balance of income and expenditure
(3) profit


Iii. simplifying the Model

(1) Make the website model simple
Many CEOs of web sites are aware of the problem: simplicity is the best.
If you are not satisfied if you post a bidding task. Is the deposit to be refunded? How much back? How to solve this problem. This problem pig a key point in the development of the customer network. It's all settled. Solve the problem of the task market. We were thinking about the "credit system" then. Consider the "Back 80%" section. However, if this is considered, the rights and interests of the guests how to protect. Credit system operation is complicated.

Pig is very simple:
Reward Release Agreement (abstract):
1. After the reward is officially released, can not change the duration, reduce the amount of reward and reward amount, can not cancel the reward, can not request a refund.
2. A reward shall be deemed to have been waived within 7 days of the extension of the deadline, or the announcement of the postponement. (Extension of additional funds, the increase is not less than 10% of the amount of the reward when the release)
3. A reward to the publisher can not in any way participate in this reward bid.

The purpose is: Wei Guest is a disadvantaged group. To protect. As long as there are Granville guests, there is a market.

(2) Why does the customer choose Pig Publishing Task?

Cheap. It takes a certain amount of risk to take advantage of it.

(3) Is there anyone cheating?
Yes. There is no good way to do it at the moment.
There are some web CEOs that are more complex to consider on some issues. The project is complex. Test, consider. Time and opportunity have been missed. There are many websites that have been in the test for 2 years. The day Lily is cold.

(4) Innovation and diversity
Talk about the difference this is really a headache problem, pig (Wei Ke) network also exists the problem of homogeneity of service. But they have been pursuing diversity. Solve this difference problem by creating a service chain.

(5) online and offline combination
Online and offline integration is the Pig (Granville) network of a competitive edge. This competitiveness should be one of the core competencies of the pig (Wei-ke) network. is also different. Through the line of cooperation, solid market, but also easy to solve problems such as cheating.

(6) The market target is clear
Pig (Granville) network also found that Chongqing's market is too small. But they are very pragmatic. Make Chongqing a good first. Spread the pavement too much. The idea is correct, but it may not be done well. It's better to do the area first.

Iv. Summary

Pig (Wei Ke) network to the founders of the Enlightenment is:

1, there is a good idea. Better to have good execution.

2, there is no solution is the most perfect, imperfect solutions can also operate very well.

3, Simple is the best. Although a bit overbearing.

Attached: In writing this article, friend Goge told me on QQ, there are a few billion of the traditional industry bosses, but also in the beginning of such a project. The goal is, big business. Can foresee, about the battlefield of the Wei, will the Flames Liao days. See.

Again: The article is a personal point of view. If there is any misunderstanding, please contact. Modify it! Thank you