Plans for successful website promotion

A successful website means that your company can obtain more customers from the Internet, quickly expand the company's awareness, and create more business opportunities.

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If you still think that the website is a product manual on the Internet, it can only serve as a publicity for the enterprise, and it is difficult to reach the ideal success realm. Successful websites can certainly bring more business to enterprises and significantly increase sales.

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Foreign research institutions pointed out that the number of visits to the websites operated in these six steps has increased by 400%, which deserves further research. They are:

1. Clear marketing information
Clear marketing information means that the information presented by the website is easily accepted by visitors, which helps and promotes further actions by visitors. This is a key problem in website planning. Most companies believe that the functions, features, and technical indicators of the product are described in detail, how many awards are won, and how long the production history will be placed on the website to clearly convey the content to be expressed. Well, this idea is indeed not bad. But are you sure this method is the most effective?

 

No. The most effective way is to transmit your information from the customer's perspective. Who are your target customers? How can you help the target customers? What benefits do they get from your products and services? What kind of concerns do they have when making purchase decisions or sending cooperation invitations? How do you express these benefits in a way they are familiar?

Xinlong professionals will spend time and energy working with you to study and solve this problem and form a complete website planning book to ensure that your website meets the needs of visitors, communicate clear marketing information.

 

2. Optimize the layout of search engines
To optimize the layout of a search engine, we need to consider the features of the search engine when designing a website, and facilitate search engine search in page planning and layout. Webpage Tutorial network

According to statistics, 70%-80% of visitors on the Internet use search engines to query information. Only when your website is indexed by search engines can it appear in the eyes of most visitors, due to the limitations of the search engine technology, we must adopt a technology suitable for its identification to ensure that the website can retrieve it.

For example, if a search engine does not understand images or flash content, a large number of such elements may affect the robot's access to your website. Because of this, the websites of some well-known international enterprises are dominated by conciseness and generosity, and adopt a restrained attitude towards Flash and image use.

Of course, webpage design must comply with web standards, and pages must pass W3C verification to ensure that the designed web pages have good display effects on different browsers, lay a good foundation for website promotion. Webjx. Com

Using advanced technologies to modify parameters in dynamic website addresses to facilitate search engine access is also a task that cannot be ignored during construction.

3. Continuous and effective website management
Continuous and effective website management is particularly important for the success of a website. It reflects the business status of an enterprise and conveys a sustainable and dynamic development information, giving visitors a reason and confidence to choose. Webjx. Com

Website Management is mainly reflected in daily maintenance and updates: Enterprise News, marketing promotions, new product releases ...... Your website must always launch new content to attract visitors.

The website construction technology is now equipped with a WYSIWYG content editor for the website management background. It is similar to the WORD work environment and is easy to use. After one hour of training, a common clerk is competent for website updates.

The world-class joolma content management system provides a more convenient environment for website management. You can not only add products and content, but also add existing columns (including homepage columns) modify, add, or delete the website, and make simple adjustments to the website layout. This provides great convenience for websites to adapt to the changing needs of enterprises. Xinlong gives you the control of your website.

4. Effective website promotion
When your company has a website, it will naturally print the website address on business cards, letterheads, albums, and other media that may be publicized. This is to use traditional channels to transmit website information. In order for more potential customers to see her through the Internet, we also need to do Website promotion work:

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To Google, Yahoo, MSN... Baidu and other well-known search engines and directories submit your website. The submitted keywords can appear in the search result list. It usually takes some time to include these items. Of course, the payment submission will soon be included. In the website management solution developed by Xinlong for the customer, the search engines and directories and Yellow Pages websites that should be submitted should be listed based on the scope of the enterprise's target market, and the websites should be submitted by the customer. Webpage Tutorial network

Consider Google, Yahoo, and MSN keyword ads. This is a brand new form of website promotion. You only need to pay for each click on the website, when your website is not clicked, there will be no fees, and you can control the advertising of the country and region, each click to pay the advertising fee and daily budget, and so on. This will be a low-cost website promotion method. For example, Google Adwords is Google's pay-as-you-go AD. Enterprises can activate their own accounts to control advertising. Xinlong can help you manage search engine ads when you need them.

5. Search engine optimization
The search engine optimization result is that your website can appear on the homepage of the free search engine result list. Of course, this effect is closely related to page optimization during Website construction. Here, we need to pay special attention to the choice of trustworthy "white hat" SEO technology to ensure that our website will always be trusted by the search engine and always appear in the result list for people to access.

 

After the basic optimization of the website is in place, the focus of this phase is to adjust the keywords and establish a wide range of links for the website. To link websites related to the industry in which the enterprise is located, we need to introduce websites with a PR value ≥ your website or well-known websites, not all of which must be placed on the home page. The internal page links can also achieve the effect, complementary website content is the best.

Website links are an important means of website promotion. The quality and quantity of website links directly affect the search engine's measurement of website weights. A good website link can increase the PR value of the website, which will increase the ranking level in many search engines (most search engines move closer to Google's ranking technology ), in addition, it can increase the frequency of website updates.

 

The search engine optimization technology is a means to push a website to more visitors. The essence of attracting visitors is still the content and details of the website. Xinlong's professionals always stand on the standpoint of enterprise benefits to use each technology to ensure the maximum ROI for enterprises.

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6. Carefully measure the effectiveness of the website
After you make all the above efforts, all you need to do is to see how many visitors come to our website, xinlong provides such analysis tools to help you monitor the effectiveness of website promotion. For example, you can easily find out what search engines visitors use and what keywords they use to find your site, of course, you can also easily find the platforms on which your ads are fruitful, so as to avoid unnecessary waste ...... Analyze the data, develop the next marketing plan, and further improve and improve ,...... We believe that your website will be successful. It brings you incredible benefits. You can read more about how to evaluate website performance at a micro level.