Platform + application, can help mobile third-party forces rise?

in the near future, the positive move not only Appcan Mobile platform cloud, but also through the release of new SaaS Products - positive work, this collection of enterprise information aggregation, application aggregation, social aggregation as one of the enterprise mobile Integrated portal, and the Appcan platform implements a new combination of Paas+saas.   

Positive work: The perfect combination of PAAs platform +saas applications

However, the positive move will not only face the upstream UF and Kingdee and other traditional management software vendors competition, We have to face downstream BAT Direct competition, thus becoming the third party power in the field of mobile informatization. From the strength of comparison, UF, Kingdee and other manufacturers deep-rooted enterprise information market for many years, from the management software to start mobile informatization;BAT uses its expended in the field of e-commerce to impact the Mobile information market. In this way, one of the most direct question is Whether the new combination of Paas+saas can help the mobile informatization third-party power rise, and then occupy a part of the world in the new market area?    

the competition pattern under the new long tail theory  

when the positive move with UF and Kingdee as the representative of the traditional software vendor camp, as well as BAT as the representative of the Internet vendors face competition, the situation has become unprecedented chaos. On the one hand, both upstream of the traditional software vendors, or downstream Internet manufacturers, have increased research and development and market dynamics, on the other hand, mobile informatization due to the development of time, its own is also undergoing a rapid evolution process. Facing this kind of competition pattern, the general manager of Li Hongge Workshop division talked about the new long tail theory of self-creation.   

Long Tail theory everyone will not feel strange, since be "Wired" editor Reese · after Anderson proposed, long tail theory has been regarded as the golden rule of the internet age. The long tail theory is annotated as a result of cost and efficiency factors, when the commodity storage flow shows the venues and channels are broad enough, the cost of commodity production has plummeted so that individuals can be produced, and the cost of goods sold sharply reduced, almost any previously seemingly low demand for products, as long as the sale, will be bought. The common market share of these demand and low-volume products can be even greater than the market share of mainstream products.    

more bluntly, is that the traditional market curve is in line with 80/20 Iron Law, so the focus of the competition is placed in the market that brings 80% profits of the best-selling products. But in the internet age, the fickle consumers have broken the concept of popular goods, the market has been divided into countless different areas, so that 99% goods have the opportunity to sell. But in the original long tail theory, the market is divided into two opposing camps, one is the traditional hot goods, the other is emerging goods. So, the later only need to grasp the market curve in the long tail can be turned over with salted fish. But in Li Hongge's new long tail theory, the problem is much more complicated, because the competition comes from two different directions, which is more like the Chinese traditional three-way separation pattern. Therefore, the positive move in the grasp of the market curve at the end of the same time, to face the upper and lower two direction of competition.    

Li Hongge said:" We put the focus of competition on the Mobile information-based personality needs of large and medium-sized enterprises." First, we Cloud the Appcan mobile platform to enable customers to experience it in a SaaS way, followed by PaaS and Appcan accumulation of ecological to meet the medium-sized enterprises two times development, integration of existing applications and other needs. It can be said that we and Kingdee, UF, as well as the BAT as the representative of the Internet manufacturers of the point is completely different. "

Although relying on positioning can circumvent some of the competition, but the impact of competition results must be strength. This is about the power of Paas+saas, the new combination.

the power of the new Paas+saas combination

the competitive advantage of positive mobile competitors . UF and Kingdee are the overlord of traditional management software, they are from the traditional management software, to the Mobile information industry infiltration. BAT, by contrast, has a great first-hand advantage in e-commerce and Internet applications. In contrast, positive mobility must find its own competitive advantage in order to compete with them.  

for this, Li Hongge says: " our traditional forte in PaaS On the platform, lift the appcan  Mobile platforms, developers who have made mobile apps or CTO know. For  cio , their focus is on the app. appcan this PaaS platform, for CIO and end users, It is often used without knowing. As the business goes on, we need to expand our visibility from the CTO to the CIO crowd, so we've developed a mobile office, OA , CRM Application Portal -- positive work. Through more intuitive application of the show, I believe that users can better perceive our platform, the perception of our core competitiveness. " 

in fact, the positive move Paas+saas new Portfolio, not to exclude third-party developers. On the contrary, Li Hongge said:" many development teams have developed many good applications using our Appcan platform, and we have packaged some of the best applications from external development teams into our SaaS System. As a matter of fact, traditional enterprise mobile applications are becoming more and more complex because of the growing complexity of their development, and the outsourcing team is becoming more and more difficult to do similar mobile application development. To do this we need to help them work together, not just to stay on the technical side of the work. "

After years of development, the positive move in 2B and 2C Two product line, have a good product accumulation, and Paas+saas The greatest benefit of the new combination is to combine these two kinds of accumulated strengths. Through The display of SaaS products, so that the positive move with the UF, Kingdee and other manufacturers in the CIO crowd confrontation opportunities. Through The development of PaaS products, integration strength, so that the positive mobile products and BAT products have an essential difference.   

SaaS applications supported by PAAs platforms

Wang Guochun, chairman of the move, expressed Another role of the Paas+saas combination:"The current mobile development market has a lot of chaos." The business types of enterprises vary widely, so when implementing mobile informatization, it is inevitable to have the demand of individuality development. But some enterprises have adopted a completely re-use of the way, for their own business tailored Mobile information system, from my point of view, the results of this practice because there is no reference, often the final result is not good. Even if it succeeds, it has no universal meaning for more companies. So our SaaS products serve as a reference prototype, where users can personalize their needs for SaaS applications, but reference prototypes can control this individual requirement within a certain range. Any management software contains some management ideas inside, which in fact limits the scope of management applications. When this problem is solved, our PaaS Platform has a strong development, integration capabilities, we and customers can achieve a double-win, mobile application development cycle is often very tight, users are generally first used up, and then make improvements, our Paas+saas The combination will be a good way to meet this demand. It boils down to the application Paas+saas combination, we can take the user needs as the center to help users do IT planning. "

where the balance of competition is tilted

in the positive moving In the Paas+saas portfolio,PaaS relies on the appcan Platform, a platform derived from the mobile development framework, in 6 Years has accumulated a Mobile Developer, including many experienced, technical ability of the entrepreneurial team, with a large, medium and small enterprises to meet the different levels of mobile needs of the integrated platform support. SaaS applications include mobile OA, mobile CRM, task management, mobile social, and other functions, although it appears later, But its function will become more and more powerful over time. the Paas+saas combination of positive and beneficial movement has already been the new mode of cloud tube end.  So, the sharp weapon in the new long-tail model layout, will make the competition of the balance of where to tilt it ?  

to this question, Li Hongge made such a statement:" We are not afraid of the traditional management software competition, they do in the enterprise management software market for many years, has a considerable accumulation." But on the other hand, their mode of thinking has been quite cured, the ship is too big to turn around difficult. And our advantage is that we have been deep in the mobile application market, many of our skills come from the actual combat. "

Speaking of competition from the Internet vendor level, Wang Guochun said:" in the past year,theSaaS Market has also seen a lot of chaos." There is no moderation in advertising, there is a large-scale crazy promotion, but in front of these chaos, to maintain a sober mind. I have made it clear that companies below 100 are not our target customers. Because this type of enterprise is not yet stereotyped, the cost of replacing mobile applications can be very low. And when the enterprise reached a certain scale, management level will certainly increase with the size of the enterprise, so that will continue to put forward new requirements for mobile management applications, such user mobile application stickiness is very high. We help large enterprises apply mobile apps to streamline management processes and help growth companies improve management with mobile apps. Our core value is to make users easier to use, make two times faster, and make third-party integration easier. "

It is easy to see that the third-party forces in the mobile application market have risen, and then a competition between it and the traditional management software vendors and Internet vendors has begun.

Platform + application, can help mobile third-party forces rise?