Play said SEO UE

UE (User experience) is the general seoer every day, almost everyone talk about improving the user experience. Sounds esoteric, to customers or novices. UE is inscrutable dongdong, in fact very simple. The UE is lets the user cool Dongdong, the user is happy, the natural next time also will come. Keep shouting: "Improve the user experience", but it is really empty, because there is no actual operating experience. UE is not taken for granted, since it is the user experience. Can not be separated from the user, everything to the user-centric.

First: How to obtain the UE

UE is not what we take for granted, sometimes we make a mistake: if I were a user, what would happen to me. But in fact you are not a regular user, you can not understand the basic needs of ordinary users. How do you get the data for the user experience? A very common method: a questionnaire survey.

First of all, according to your users to develop a detailed questionnaire, this is not easy to do. The design of the problem needs you to undermining, see many large websites have "user suggestion or opinion" of the section, or partition time will let you fill out a questionnaire. Of course, if it is not good, many people will not waste their valuable time. So in the above write: "Carefully fill out the answer can participate in lucky draw" and so on. However, the implementation of this step will also encounter many problems, such as: You are the Enterprise station, want to do a survey. and want to find their own users on the Internet or in reality, these problems are imminent. But if you want to carry out E-commerce, you must first study the user clicks behavior. In-depth understanding of user needs and user consumption habits.

Second: The UE of the website

The internet is just a kind of media, and the website is a service-providing tool. By providing services or value-added services to obtain benefits, the site's UE How to do? How do you analyze user data? Only the analysis of these data can be based on the need to design the site's pages, site functions. Here needs a continuous test of the process of modification, to say how to do the UE? I think it's a bad idea to talk about. Only the same industry can be referenced, the importance of the UE is not only to the site rankings, but also the cornerstone of e-commerce sites. For the company's website UE, I think we should pay attention to the following points:

1, abandon Enterprise News: Enterprise station like to do a trade news section, but the user is to see the news? In fact, more is to update the site, in order to SEO. News section can be replaced by product use instructions or notes, etc., so no matter from the user experience or SEO angle than the news is much better, and then the general enterprise which has so many corporate news.

2, do not let the user tired: see a lot of hospital classes of the site to do a few online customer service system, the author of a hospital website: What online QQ, web site online customer service system. A number of a home page, but also closed not off. Think about how annoying, anyway the author is very boring, as you do not bother, I do not know. In fact, a website online customer service system is enough, the premise is to put on the home page conspicuous position.

3, do not always puff: The user is not a fool, the same industry more to go, can be compared too much. The site as always media really need to hype up. But you can't always say "how good your product is". This too makes the user not "security".

SUMMARY: UE is the process of accumulation, all the user-centric. Transposition thinking is a must. How to use UE to stimulate user's consumption is worth studying well. The author today ripped a lot of useless things, no data as a basis.

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