Pop-up mobile phone reading application innovation or die?

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The barrage, originally only in small groups in the body popular, especially in a station (ACFUN) and B station (Bilibili) most prevalent. Then, be ready to play a pattern of the major video sites for reference, began to show Prairie fire. Until now, formally become a mainstream cultural phenomenon-this year's Spring Festival Gala offers a special slot barrage. Even so, the barrage is often associated with video, and it seems that only this medium can be in harmony with it.

However, there are always exceptions, in recent time mobile phone reading applications to join the barrage function, is called the mobile reading field of fresh test water behavior. Is it an innovation or a dead Act for a traditional act of acquiring knowledge and spiritual enjoyment--reading?

Play on the screen mobile phone read out the tactics

When you search for "read" in the App Store, you have as many as hundreds of results. Focus on reading Ireader, read more reading, QQ reading, fast reading novels, etc., have become users to spend the best use of debris time. It is because reading is a long-standing and indispensable act that many applications have to bleed for it. It's not easy to stand out from the crowd. In such a situation, simply to compete in the reading background, the number of books, functions and so on, has not become a killer, must go Pifo, walk the road of innovation.

So, now the big hot bomb screen is "staring". The most deeply connected with reading, the first to launch a reading application with the barrage function "when reading a novel", users can comment and spit on stories and characters anytime, anywhere. It is understood that in reading, the bottom of the screen will appear red * * *, as long as the click, will be the situation of the barrage slide out of other users of the data reviews or spit groove. But to ensure a certain reading experience, it will not load as much as the barrage on the video, but will disappear after a few seconds.

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When the action is taken, it can be expected that, regardless of whether the barrage can really attract users, improve user retention, other reading applications will be quick to follow-in case the barrage is in the reading application lit? Better kill the wrong, do not let go, others have me also is the king--at least the domestic developers of the idea is this.

Social vs. reading texture What's the weight of

For reading application developers, for their reading applications to join the barrage function, in the competition to occupy a favorable position is only one aspect. On the other hand, we want to improve the social nature of reading and develop it into social behavior that is comparable to video. Before, even if the media from paper to electronic equipment migration, but after all, the individual reading behavior, there is little interaction between users, communication behavior. Even if there is a book review and other ways, but obviously too "heavy", not suitable for the fragmentation of time to read two times.

With the addition of the barrage function, there is bound to be a certain amount of communication between users, and perhaps even a unique social circle, to a certain extent, the impact of peer social applications-this is naturally a wonderful dream. Moreover, also satisfies the user to read the book to pour out the emotion the demand, the bomb screen becomes the best emotion catharsis channel.

It is worth mentioning, however, that reading is a traditional personal act in the final analysis. For the vast majority of users, the world devoted to the book, to obtain a moment of tranquility, is the greatest enjoyment. Once the screen is popular in the reading application, it will disturb the user's reading idea to a certain extent, reduce the sense of reading, and finally let the user avoid the reading application with the function of the bomb screen.

It is necessary to keep the traditional one in the innovation.

In any case, since the start of the bullet screen function, the reading application has taken a critical step beyond the shackles of traditional thinking and started to move towards a new stage. At present, the function of the barrage is very fashionable in the reading application, and many users want to try it. And once the popularity of the impact of the consequences of whether it is a disadvantage or benefit, it is difficult to judge. Neither can we open it all with impunity because of its important role in social intercourse, watching all the barrage in reading, or dismissive of it because it may reduce the texture of the reading-it is just a boycott of innovation.

Since it is not advisable to kill a pole, the best way to read the application of the barrage function is to treat it with a critical attitude. Recognize their creativity, but also retain respect for traditional reading practices. More importantly, can not blindly copy the video on the screen situation to the reading application, but to change, according to the characteristics of the reading behavior of the new design, so that it more in line with the user's reading habits. Only in this way can we fully excavate the potential of the barrage function, so that it is accepted by more users, rather than being abandoned after a period of hot time. (New discoveries of science and Technology, Constantine/Wen)

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Pop-up mobile phone reading application innovation or die?