Portal site to enhance the weight of Baidu some ways to share

Portal site in the whole station SEO time, to enhance the weight of the site is always very important work, only when the weight of the site is high, the whole station optimization effect can be reflected. At present, many portal sites have a large number of content, and there are a lot of keywords, Baidu included many, but the keyword ranking is very low, this is because the site in Baidu on the low weight caused. In this case, although you have a lot of quality content, but also can not be in Baidu has a good keyword ranking performance.

There are a number of new construction sites, in the initial stage of the site, in the weight of Baidu is very low, even the content is very small, published the original news, search news headlines are not found, all these situations are due to the low weight. It can be said that the weight of the site determines the success or failure of the portal site optimization, so in the portal site SEO, the first job is to enhance the site in the weight of Baidu, the following is the SEO in Shijiazhuang for the portal to summarize some of the experience (some content source Internet):

　I know the weight of the website

We are operating in the site, will find a lot of search engine-related and very interesting questions, such as the number of sites in Baidu, Baidu included the speed of the site article, the original article in Baidu search results ranking performance and so on.

Different sites, the number of Baidu included, efficiency, keyword ranking performance is also a big difference, causing these performance factors, we collectively referred to as the weight!

Second, the website weight factor

What is the weight of it? Why do some sites have high weights, some sites with low weights? How to increase the weight of Baidu? Here is a description. Weight can be understood as a search engine for the site's trust degree, or attention. A site in the initial stage of construction, the search engine has given the weight is quite low, over the years, the content of the site gradually enriched, the external chain exposure gradually increased, the search engine will gradually improve the weight of the site.

It needs to be emphasized that the current search engines, including Baidu, Google and other mainstream search engines have been emphasizing the importance of original content to the site, and the official site to show that the search engine prefers content unique original content. Site contains the original content more rich, search engine more like, the search engine has given the weight of the site is higher, this is to determine the weight of a site factor-original content!

Of course, the light has original content is far from enough, the search engine weight is composed of a number of factors, which also includes the capacity of the site, update the frequency of the site, the domain name in the search engine age, the number of outside the chain of these factors. For example, a highly original personal blog compared to Sina, do you think that should be a higher weight? No doubt, it must be Sina. Why, then? Because Sina has the massive original content, the website renewal frequency super fast, almost every minute there will be new news release, domain name in the search engine's age has been very long, and even can say that there is Baidu before, there has been Sina, the number of the chain is also very many, many of the content of the site is Sina.

Summary of the above content, determine the rights of the site important factors, including original content, site capacity, the frequency of updates to the site, the domain name in the search engine age, the number of outside the chain of these points.

　Third, the weight of the site to improve

Understand the weight of the site after the factors, you can improve the performance of these factors, to help enhance the weight of the site, the following introduction to enhance the weight of the site method.

1. Original content

There are several ways to promote original content:

1.1 Cooperate with some websites that provide original news or data to get firsthand news or data.

1.2 The Website content team writes the news manuscript, produces the related data.

1.3 will be reproduced in the article for editing, and reproduced before the different, so that the search engine is unique content.

1.4 On the basis of existing content on the website, the same article will be aggregated and made into a special topic.

2. Internal capacity of the website

There are several ways to promote original content:

2.1 Site Content team to create a mass of original articles.

2.2 Collection of content-related sites.

2.3 Encourage users to provide content.

2.4 On the basis of existing content, the production of topics, labels, static search results.

3. Frequency of updates to the website

The best way to improve the frequency of site updates is to increase the content of the site, and the content dispersed to a different time release, such as 10 minutes to publish an article, so that after a period of time, the search engine will be released according to the frequency of the spider to crawl, but also to improve search engine crawl Adhere to this method after a period of time, but also can improve the efficiency of the search engine included articles, after the article published, 30 minutes or even faster collection of articles on the site.

4. The age of the domain name on the search engine

4.1 Site's main domain name is always consistent, do not frequently change the site's main domain name.

4.2 Search engine after the site, do not carry out excessive optimization, cheating and other behavior.

5. Quantity of the outer chain

There are several ways to increase the number of external chains:

5.1 Write an attractive article, arouse the attention of netizens, carry on reprint.

5.2 Cooperate with other websites, share content, encourage other websites to reprint their articles and keep the source links.

5.3 Organize online or offline activities, write activity articles, encourage participants to reprint.

5.4 Create news events, attract other media attention, report events, reprint articles, get links.

5.5 Exchange links with content-related websites.

5.6 Purchase links, purchase links on the relevant sites, need to invest a certain cost site.

The above content introduced to improve the weight of the site to determine the factors of the method, in the specific implementation of the time also pay attention to the site weight is not a factor, so must be in the experience of the experts under the guidance, you can achieve the desired effect.

This article Shijiazhuang SEO blog: http://mx.i0311.com/article/78.html

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