Postpartum Weight Loss Products website version of actual combat record (a)

Pre-Planning Chapter

I have been doing optimization work for six years, but still feel very little, so often come to A5 website, learn. A5 really good, you webmaster put their own experience and lessons, selfless dedication to webmaster colleagues, this spirit itself is worth learning. Recently I have a customer's post-natal weight loss site need to be revised, so in A5 search "website revision" of the relevant information, found that the theory of knowledge, there is no actual operation, then burst an idea, the revision of the process with actual combat documentary method to write a few articles, with the actual combat method to tell webmaster, In the process of revision should pay attention to something, how to avoid being the search engine down the right, how to rank better. Whether or not it really can be revised successfully, as long as there are actual combat records, a few months later, looking back at this article, there will certainly be some experience and lessons, so as to achieve the purpose of some actual combat cases. Talk less and cut to the chase.

Since the revision, it is necessary to do early planning, the preliminary planning mainly solve the following problems

Why should the website be revised

What goal to achieve after the website is revised

The problems needing attention in the process of revision

Let's talk about the above question

First, why the website should be revised

My client said that this site almost no rankings, a daily flow of only more than 10 IP, turnover is lower, through the conventional technical means analysis, the site has the following problems

1, the homepage website keyword is not prominent

The title of this site home page is "postpartum weight loss", but the contents of the first page, there is no post-partum key words, this can not blame others Baidu, you do not pay attention to "postpartum weight loss", how to let Baidu pay attention to it?

2, the Site content page, the same keyword does not highlight

With the command from site, we can see that there are only 8 results.

　　

In other words, this keyword, in the entire site article, the proportion of small, we all know that the main key words related to the proportion of the number of articles in 30%-70% as good, if you want to be non-critical keywords, the keyword text is also should occupy the proportion of 10-20%, so the analysis, the relevant key words too few articles, Is another reason that leads to a bad ranking.

3, included too little, through the site command, found Baidu included only dozens of articles, to explain the quality of articles or the number of articles too little

4, the homepage fixed text too much, are introduced, perennial unchanged, it is difficult to attract the attention of Baidu Spiders

5, content page fixed unchanged content is too much, each content page similarity greatly increased, such as http://www.libaozi.cn/chss/559.html this page, almost every content page exactly the same, this is also Baidu included less than another reason for the page.

6, the current use of the CMS program, for an unknown program, tags and many other functions are not, which makes it difficult to do full-featured

Second, the website after the revision, to achieve what kind of goal

Answer the questions that exist on the website above

1, add the homepage keyword, since it is to do after the postpartum weight loss, that should be multiple with the postpartum weight-related keywords, such as postpartum weight loss methods, how postpartum weight loss, postpartum weight loss products and so on, although some keywords may not bring the conversion rate, but the increase of these keywords, no doubt can bring a lot of traffic to the site, And then add some customers.

2, increase the number of Keywords page content page. Add a batch of "postpartum weight loss" related content, promote the total number of keywords in the site, content page, not only add keyword title, and in the article content, but also to increase the proportion of keywords, the general keywords accounted for 2%-10%

3, increase the absolute number of original articles. Many peers are now using false original to replace the original, in fact, I would prefer to use the absolute original article, although the time may be longer, but the absolute original article can arouse the attention of Baidu, and then increase the number of articles included

4, the first page text unchanged, I would like to increase the number of the article on the home page, reduce the content of the home unchanged, an increase and decrease, the effect is obvious, often add some articles, you can achieve the content of the changes in the home page, and then increase the number of visits Baidu spiders.

5, the Site content page with the adjustment of the homepage similar to reduce unchanged content in the entire page of the proportion, increase the number of related articles, call related article links is a very good way to reduce the similarity between articles and articles, but also to increase the number of users PV, as well as increase the professional level of the Web site is more than one.

6, the revision procedure uses the PHPCMS procedure, phpcms in the domestic is a good CMS procedure, the function is complete, the efficiency is very high, certainly uses for the establishment general Enterprise station, indeed a bit is overqualified the feeling, but is easy to use is the hard truth.

Third, the website revision process, should pay attention to what?

1, the original site of the HTML file how to do?

This is a problem that makes me very headache, if you thoroughly do not original website, afresh comprehensive revision, at least Baidu will block you a period of time, has been included in the page of Baidu, after the revision website page cannot open, the Baidu will give your page even the website to drop the right. But if you do not delete the original site page, those pages and the overall site keyword does not match, can only reduce the overall site keyword effect, how to solve this problem? This issue will be in the follow-up to the actual work of a detailed method of operation (oh, a little suspense flavor)

2, the new site after the revision of how to shelves

The website has two kinds of shelves, one is to change the side of the home, one is the revision of timing shelves, I am more inclined to the latter, can be a temporary domain name to the new Web site for debugging, after debugging well, choose a suitable time, Www.libaozi.cn will be resolved to the new version of the site above, let search engines directly retrieve the site.

When the Web site Revision planning plan, you can start, when the new site must be checked correctly, it can be on the shelves. Of course, the revision of the actual combat, mainly from the point of view of the search engine optimization, closely related to a little bit of user experience, but also hope that you peers, participate in this version of the actual report of the real-life, learning, and common improvement.

Finally, we now put the site's ranking and traffic situation, make a simple record, a few months later, we can see through the contrast to the success of the revision.

Number of Baidu included: 42 (as shown below)

　　

Related keywords ranking: postpartum weight loss in the 50th page of Baidu (figure)

　　

Daily Search Browse Customer IP: No more than 10 per day (figure)