At present, the domestic web site experienced after the network bubble today, such as springing up in general, the consumption capacity of netizens is also increasingly mature, network to realize the era of economic transition has slowly come. The simplest analogy, now in 2007, is that a 27-year-old young man began surfing the internet 7 years ago (for example, me), and in 2000, 20-year-olds had virtually no spending power and could not buy anything on the Internet. With the increase of personal consumption, plus about 7 years of internet history, dependence on the network is becoming more and more serious, the possibility of online consumption is more and more high, the Internet commercialization is more and more likely. In other words, perhaps 7 years ago the website is tactics, rely on the flow of money, then today's network will be to take the fine information route, rely on information value to make money.
Why should we choose a local portal?
You can look around the internet today, casual use of search engines to search, a variety of industry-class portal is almost saturated, if now personal webmaster started to do industry portal, then unless you have superhuman talent, Rong, in order to let the former wave dead on the beach. Now many local letter portals are maintained and built by local telecommunications or government officials, and the advantages of these departments are: strong financial resources, policy support and so on. However, we can observe that their information updates, information authenticity, entertainment is not strong, more is around the policy and regulations of the propaganda, news and so on. This creates an opportunity for us to make a cake for ourselves and eat it if we can break through the bottlenecks of entertainment, interaction (information interactivity), authenticity, animations, and business value, and so on.
Second, what kind of local portal?
Do the news? We certainly do not win newspapers, television and other media, then we choose some other people do not fancy us to do, I am more optimistic: "Real estate, professional, chat, dating (matchmaking), second-hand market" and several columns. These columns do not need me to say, everyone knows to make money, do not like a pile of rubbish as worthless, in fact, everything is the case, the key is the operation. Why do we have to choose a local portal? That's because a lot of the information on the Web can be materialized! Why do we have to do these columns at the local portal? Because we have to make the characteristics, that is the authenticity of information and real-time. These are the long-term pillars of the development of the website.
Iii. How to do it? How do I operate?
Initially, we certainly won't have so much traffic support, we have to do only two things: first, the collection of real valuable information. Second, to promote these truly valuable information.
My plan is this, the first is the newspaper, television and other media;
Secondly, to say a few more Shang publicity methods, we must first have animations things, such as film bar (not to mention his copyright is not feasible, perhaps feasible?) We have to have free movies to attract local traffic, let others come to see, can play things;
Can print some like the card the same small card (about 15 yuan, about 100), to the party and the party, enterprises and institutions to disseminate (after I will say why to go to those to send), or along the street shops, here first Budget 2000, 300 yuan money;
Internet café desktop wallpaper, but also a good advertising carrier. Do some with their own website logo and web site desktop, to negotiate with the Internet café owner, and signed a contract, so must use the site's desktop. You can calculate, a 200 of people's Internet cafes, according to 100 people a day to calculate, in addition to the flow, each person to open the computer can be forced to browse how many times? How to negotiate with the Internet café owner? (For example, movies give him an internet café User ID, or in the site to open an "Internet Bar Alliance" column, to give him some digital photos, to help publicize his Internet cafes fees, environment, machine configuration, etc. as a condition of exchange, do this, remember to tell: to sign a contract, the site should be regularly checked. I'm sure if you can eat the desktop of about 50% of the city's Internet cafes, your local portals will quickly spread locally in the short term!
Collecting useful information can be overridden by other people's shoulders, interacting with local matchmaking agencies, professional agencies, second-hand (car, house) trading markets. Bring their message, while ensuring that their interests, that is, not directly with the object of information, contact the way all are matchmaking agencies, professional agencies, etc. contact information (or leave the site contact, by the customer and the site contact, the site and intermediary media Contact). Such a good thing is, but to make a request, that is, every entity intermediary media store door must play a small billboard: "XX website Information Cooperation Alliance Unit", by the way on top add your URL. These are free at first, but once you grow up, they can be the target of your charges!
If conditions permit, you can regularly release some free manuals, printed not too blunt, there are some life little common sense ah, emotional stories ah what, of course, the most important thing is to extract some products from their own website information in the middle of the supply and demand information. Free Street distribution. (This should be paid attention to the relevant qualifications to find advertising companies linked to avoid legal disputes and related departments)
The next thing to say is the later things, is regularly held some activities. For example, netizens meet, the network mm beauty contest, hiking and so on. What's the benefit of doing that? is to let some boring people do feel that this station has beautiful women, there are handsome men ...
Four, the main target?
Didn't I say that the promotion of small cards to the party and the party? Why? Because they have money in their hands! So, does it make people think you're a salesman? Absolutely not! Because we are free, you think, perhaps a 40-50-year-old middle-aged man and the internet can not hang what hook, but their son? Where's the daughter? Anyway just recommend to them a free movie, entertainment place, he is not so?
There are shops along the street, we regularly release these promotional small cards, and brochures, can let others feel our existence, most likely in the local portal to advertise is these people, they are likely to become our customers!
How to make a profit?
This is one of the most concerned and simplest of all. Do you think profitability is a problem if the information on your site really has commercial value? To do a metaphor: a second-hand housing transactions, in real life, intermediary companies often have to commission about 1% intermediary fees, that is to buy a set of about 300,000 of the house, customer intermediary costs about 3000 yuan. If you spend 20 yuan on your website and find a property of your own, who wouldn't want to spend the money? Extrapolate, matchmaking, professional referral is also so, these are people willing to spend money, but also the weakness of the traditional physical media (the information is relatively narrow, I hope to pay attention to this sentence, because the site in this respect does occupy the advantage). If the flow is big, the popularity is high, advertisement expense still worry? Anyway, as long as you are strong, what are the reasons for collecting money!
Finally say some nonsense, the timeliness of information, authenticity, website function of the interactive is fatal, these in the process of finishing, construction needs to slowly grope, can succeed, in short, success is not accidental, I wish you rich!
