Precision marketing times SEO should also learn to intensive cultivation

It is said that in the west, the rise of Facebook has a big impact on Google, which is a very representative case, because it represents the confrontation between precision marketing and traditional marketing.

In China, too, China's microblogging, Renren, micro-credit and other social platforms and tools after the rise, but also has a very small impact on Baidu, because they are to some extent dispersed the Internet portal, from the search box into the flow of less share. Baidu is a typical advertising company, no traffic is unable to sell advertising.

The rise of social networks, the pattern of internet marketing has also produced a lot of marketing, into the so-called precision digital marketing era. Socializing makes it possible for multiple people to cross the influence, rather than a traditional one-to-many media marketing. The popularity of micro-letters has especially improved the accuracy of marketing. But the traditional search engine is limited by the inherent mode, can only continue extensive media marketing.

Many people have said that micro-blog marketing, micro-credit marketing up, SEO has become a dead end. In fact, SEO is not dying, but to move forward, death is not a temporary death, SEO is still the classic way of marketing. In this digital precision marketing background, SEO people should pay attention to the following several issues:

1, from the focus on technology into the attention of people

It's a little outdated now that the question is taken out. Now the SEO can not rely on technology sweeping everything, early internet data is scarce, through technical means or even cheat can let their website to let search engines frequently patronize, but now the search has an open trend, more users play out the role.

For example, the search engine in its ranking mechanism, more to join the analysis of the behavior of visitors, such as CTR, bounce rate, stay time and so on. In addition, the search engine for users to open a variety of channels, you can let users to interfere with search results, such as security reports, site scoring and so on, is to improve its own user experience.

Therefore, do not blindly play technical means to insult the search engine and the user's IQ, technology should become a basic work, the basic link to do bit. SEO other aspects, should be more user-oriented, people-oriented.

2, do not fall into the quagmire of competition across the line

This is the current SEO people easy to make a mistake, that is an industry attempt to include a number of industry search flow, purely for the flow and do SEO.

Yes, SEO is a stable flow of a very classic channel, a lot of agencies to provide SEO services, are only committed to traffic, not for you to consider the benefits, and this extensive flow of traffic looks very cool, in fact, are useless work.

The most common is the blind competition between business websites and information websites. Many people's business site will be in their own product page to add a lot of information, hoping to host more keywords, so that others can search through the common keywords. Although this practice has a certain effect, but bring in the flow of quality are relatively low.

Like a food and electricity dealer website, Product Details page is very rich, not only contains the price of goods, specifications, origin and so on the main information, but also include nutritional value, how to do, the application of the crowd, and so on, and the additional information in this part of the accumulation in the title, hope to recruit this all aspects of the key words, In fact, this approach is caught in the quagmire of Cross-border competition, because now many areas have been vertical, there are no lack of quality sites in various fields, an electric dealer website to rob related vertical Web site traffic, it is obviously very irrational practice.

In fact, is a sentence: In the context of precision marketing, SEO this traditional extensive marketing methods to be refined, improve the quality of traffic, the source of traffic narrowed.

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