Precision Marketing: The summary of Enterprise online optimization Project

Source: Internet
Author: User

The problems that exist

1. The old version of the online visual style of the company's overall style of the existing site has some outdated, the overall and the website after the simple style is not coordinated.

2. The system automatically sends out the message bomb frame, to browse Wang Shop's buyer user to cause the big interference.

Optimization objectives

1. To increase the experience of buyers and sellers, especially to reduce the interference.

2. Enterprise online and existing Wang shop style unification, visual style more concise. Unread Message prompt box position adjustment, do not block the main area of Wang Pu.

Use case models and role relationships

Before:

After:

It can be seen clearly that the system no longer provides the ability to automatically send messages to the foreground, that is, visitors in the process of browsing, the pop-up dialog box must be the seller's unsolicited message, rather than system-set system messages, reduce unwarranted interference, thereby improving the buyer user experience.

After the interactive function is improved, the following is visually optimized.

Visual goal: More business and more concise

Preliminary style formulation

From the current design of the popular micro-gradient, abandoned the old version of the larger color block and strong gradient style, so visually will appear more flat. The use of emotional plate, extracted the thought that the more suitable color for the original style design, in order to the overall page of the enterprise online role of some weakening, saturation has also been weakened.

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