Prediction 2016: The inevitable of a single digit

In 2015, the field staged a multi-scene "merger" drama, but in the second half, but plunged into the capital winter. What new phenomena will emerge in the field of the 2016? In the January 16, 2016 issue of the China publishing and media business, he made the following wild predictions:

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Wen/Zhang Shule

The 2015 seems to have been a sudden death in the second half of the year, but overall, the investment community's enthusiasm for the no recession, leaving only the opportunistic locusts, want to make quick money but found that money fell into the bottomless pit. And the predecessor of the former group buy network has staged the Millennium War, only speculative quick-buck in 2015 after being cleared, 2016 we can see the real single-digit platform, is how to play "Internet +".

How to play? Go high-frequency low-priced, are seeking to use high-frequency low-cost to attract users, but more attention to mining incremental market, rather than just stay in the past "phone ordering" upgrade to "app ordering" of the stock market, and those low-priced living services, more deep in their own fine, small crowd of services, To make it and the market services to form a real difference in order to make the Internet this front desk, can really seduce the crowd.

But more importantly, those who want to jina a variety of services into a comprehensive platform, how to from the existing floating in the cloud of the online drainage (one-dimensional), solidly into the offline unique service of the two-dimensional, and not only in the community has a nearby convenience store, and even how through the internet of things into the third dimension of property management, And through the big data digestion and absorption and make it become a real user habits of the fourth dimensional existence, to achieve from the high-dimensional low-dimensional asymmetric war, and eventually become a new normal.

Obviously, in the 2016, it is not possible to rely on subsidies and burning money, want to complete these is unlikely, and the bat-dominated, the first-in-one, has now realized that the long tail effect from e-commerce and the vast amount of bad reviews can be aggregated by the word-of-mouth module, from the capital-based bottleneck, the new blue sea

Just, in this road, 2016 there will be a lot of remains, after all, even if the eye sharp as lei June also unavoidably in investment cooking rice, call a takeaway, goose breakfast, look at the eye.

How can it be successful? Perhaps, there is no near or very little necessary services, learning is still in the telephone phase, no Internet 119, 120 is the right way.

Zhang Shule: zsl13973399819 book has "cross-border-the Internet era must first understand the big defeat"

This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1737513

Prediction 2016: The inevitable of a single digit