Prefer to believe that there are some of the Web site optimization can not be informal sections

If the decision to determine the ranking of the site is not only the quality of the site itself, there are some difficult to say the factors, you believe it? Anyway, I believe it, though it's just a legend. Whether Google or some of the domestic search engines, in their respective launch of the website optimization guidance documents, are invariably put forward the importance of original content, and said search engines like new things, lasting updates will lead to a lasting ranking. But, in reality, we find that this is not necessarily true. Some snapshots of the Web site even over the course of a few updates, links are also less pathetic, natural ranking is good. Almost every month is a few black horse out of the way, like the station of the wolf rain, but soon disappeared. Website optimization in the end where is the key? Details, details is to open the Web site construction and optimization of the door to win a golden key, although some of the details are inconceivable, is very strange difficult to solve.

　One, multiple domain names bind to the same host

Start this is just a guess, multi-domain binding unified mainframe, in the end will not affect the rankings? Practice tells us that there will be some influence. Multi-domain binding unified host, the inevitable IP address is the same, the same content of the same IP address, will be the search engine to determine the mirror station. If there are too many bound domain names, such as more than 10 or even dozens of, there is a risk of being misjudged as a station group. Not only the same content of the site only binding a domain name, if the conditions permit please use the independent IP host as far as possible, the domain name and IP address one by one corresponding binding. In website construction and website optimization, the advantage of independent IP has been stated several times, this omitted hundreds of words.

　Second, search engine preference in the domestic site

Although the search engine has repeatedly vindicate, the domestic overseas website similarly treats, as long as conforms to the search engine to include the specification, has the quality website to take the whole collection, the theory to be possible, but actually may not be so. Just as we use Google search, the time is broken, the increasingly stringent Internet regulatory system, as well as the implementation of the domain name whitelist system, under the powerful power of the GFW, the Web site visit when the break is nothing strange. A day of strict domestic supervision, a large number of Web sites and domain name host away from overseas, the regulatory authorities will take lightly? Not search engines prefer the local site, but search engine preferences stable running site.

　Third, the record or not affect the site included

Needless to say, there is no record in the existing regulatory system can not be run online. Here said that the site has not been recorded on the opening of two situations, one is to use its own server, in fact, as long as there is an independent IP (optical fiber type of broadband, the general will be configured with independent IP resources), even if the server is not placed in the computer room, as can be opened the Moreover, some two or three-line city of the computer room supervision is not so strict; the second is to open the server in the outside, or using the URL or CDN forwarding technology, to avoid the record supervision. No one can talk about the hard proof, not the record of the site will not be included, but the amount of the collection is influential. The author's blog is an example, the host opened in Hong Kong, as of today only included a page, and the URL address is not with the www.

　Four, search engine empowerment Mutual Reference

A Web site in a comprehensive ranking of search engines can be, in other search engine rankings are generally not too bad. First, the search engine official explanation stated that the key to optimization is the site itself, ranking to a certain extent reflects the quality of the site. The quality of the site, of course, will be favored by most search engines. The author after a long time observation, that the quality of the site determines the search engine rankings, the view itself is indisputable, the real quality of the site who do not like it. But not comprehensive enough, the search engine itself must have a reference factor, especially some of the domestic second-line search engine, more to Google and Baidu as the reference object, are assigned the site weights and corresponding keyword rankings. The author website "Shanghai website Design" This word, is not in the Optimization object list, but has a period of time even ranked Baidu first, in several other domestic small search engine rankings also very much forward. And now the word in Baidu's ranking slipped to the second page, others also slowly slipped, only the Sogou has been strong and stable first.

　Five, the ranking turns to the non quality decision

Even if you are rich in content, quality again, in some popular keywords, the ranking will not always be in the second position of the latter, the seowhy scenery for two years, not the same go down? 30 years Hedong, 30 years of Hexi, wind turbine flow, site optimization is the same. The competitive environment is constantly changing, search engines are constantly adjusting the algorithm, even if not so, if a keyword, the first few have been old faces, who will often pay attention to search engines. What's more, there are legends of human intervention, the true nature of the ranking decision must be the quality of the site, but nature has only been an ideal state.

　　Six, cautious low-key is the winning king

Careful stroke of the ship, throughout the successive K station and the algorithm constantly adjust, we will find the site optimization of the winning secret. All along, the site optimization are no lack of surprise, wolf rain is an extreme example, just a few months time will be SEO such a super hot word to do the first. But he is too fast, so come also hurried to also no trace, leaving only a string of thinking. Caution is also reflected in the site content construction, if not necessary to avoid as far as possible some sensitive hot topics, especially some search engine negative news. After all, it's normal for a business company to have a little bit of irregularities. Never think to test the bad Word library, content construction is a simple content construction, as far as possible not too much involved in sensitive controversial topics, after all, search engines are subject to the supervision system of public opinion.

Although exposure to them, but are bystanders, the site weight measurement and ranking details of the place, is always the highest secret of each search engine. However, everything has its cause and its internal context, through analysis than we can find some clues. Shanghai website production company Pilotage Technology (www.joyweb.net.cn) that some things, although not elegant, but rather believe that they do not believe that it is not, although it is a subsection is often a matter of success or failure. For example, website real-name authentication and site content construction, whether grassroots or enterprises should be long-term, because only wise and use faction, can survive and better development. (Text/Ye Zhixuan)