Preparation for app customization development

App Custom development is no longer a novelty for traditional businesses, and many companies choose custom apps to make online drainage and business cost reduction. But creating an app is not an easy thing to do, and when the app is online, it's an incredibly tricky and resource-friendly operation. App looks like a small application, but it affects all the marketing resources of the enterprise.

It is very necessary to develop a detailed scientific development plan before the app begins development. In the plan, some of the details of subsequent operations maintenance can be set up in a frame-by-framework basis, and some of the content involved in app core function positioning and resource input must be clearly defined. The content should contain the following points.

First, the transformation of the overall thinking of the company

App is the product of the era of mobile Internet, to customize the development of the app, can not be carried out before the operation of the channel sales, big customer sales thinking to operate the app, enterprises from high-level to marketing backbone and then to the first-line marketing staff, have to switch thinking, application of the Internet's thinking to use the app, promote the app.

Second, determine the overall plan

Before formal development, the entire app development project should be planned to establish a broad framework of the project that is the initial prototype of the product, and to conduct a realistic project evaluation. At this point the enterprise and the app development team to communicate closely, and repeatedly discuss the confirmation of product settings, the final form of product model.

Third, clear the location of the app

Before devoting a lot of resources to the development of the app, the enterprise must be clear about the positioning of the app. Here are some questions to answer: what are the core features of the app? What are the basic needs of the target users? Are there many competing apps with the same or similar features on the market today? Does our app have an advantage over similar products in the market? Why do users choose to use your app? At this stage, A large number of data analysis and research discussions are indispensable and require a lot of work from the development team.

Iv. prepare for word of mouth communication

In addition to the well-known app Store, the app's promotion channel is also an important channel for referrals between friends and family. In the referral channel, a good reputation is the basis for the continuous dissemination of the app. And good reputation from a good user experience, so in the setting of the app function, to be able to enhance the reputation of the module under the strong gas, such as quality can be shared content, sharing settings, which can greatly increase the enthusiasm of users to share spontaneously.

V. Reasonable BUDGET level

App is a highly dependent on the Internet traffic products, the current Internet traffic prices all the way up, so to develop a reasonable scientific budget is also an important work in the early stages of development. In the initial development phase, to focus on the core functions of the app, the rest of the functions can be properly simplified, such as the app on-line to obtain market recognition, and then two times to develop, this can also rely on the initial promotion of high-quality user benefits to ease the initial cost of the pressure, so that the promotion of the app smoothly.

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Preparation for app customization development