Standard | design | Web page Design "Home has family rules, state-owned laws", web design price standards, it seems that there is a "rule", there is no "national laws." Each company, studio out of the price list is different, there is no uniform standards. It is worth to scrutinize, is this phenomenon normal phenomenon? The price of green vegetables, although different prices, but in the same market, on the same day, in different stalls, the price of a certain kind of vegetables is basically the same. However, in the same area, different two design companies, the price of web design is often inconsistent. This leads to competition, and there is a benign and vicious division between competition. If two companies are competing in the design level, that is benign competition, if two companies are competing for low prices, it is vicious competition. Web Design This industry, is an emerging industry, but also in the domestic development for several years, is increasingly urgent need of "national laws"-industry price standards.
"Web Design" faces two objects, one is the customer, the other is the designer. Industry norms can be established on the basis of the need for two of objects in the concept of consensus. Now try to analyze the misconceptions that these two objects may be caught in. In fact, many customers do not understand what to build the site can bring to their own, just holding the "people have I have" mentality, so, carefully put into 1000 hundreds of dollars, trade cards on the Web site, and everywhere to promote: we have their own website. The result of this concept is that the Internet is full of many "miserable", "words and nothing" website. Sensible clients will consider: Why do I have to build a website? What type of website do I want to build? How much return will this site bring? From the point of view of most customers, the website can be divided into information category, image class or both synthesis. The information class is realizes the product information, the on-line ordering and so on function, the image class is creates the enterprise image brand, causes the brand to spread all over the world in the Internet. Ordinary an enterprise customer, in the content of the site is often like this: an image of the home page, then is the company profile, product introduction and contact information. So many design companies are willing to take these businesses two thousand or three thousand dollars. Inside the design company, designers are required to complete a two thousand or three thousand-piece web design within a day or two. A day or two, designers have too late to understand this enterprise, only according to the customer's film thanks, plus their own experience to complete the website design. An ugly site, the most malicious consequence is that serious damage to corporate image, the site belongs to the façade, people suspected ugly façade behind the business is also very bad. This is why some brand enterprises are willing to spend a lot of money to create a website image. So light on the "Home 500, page 300" price to build the site, it lost the meaning of the design itself.
Web designers also have a lot of intellectual misunderstanding. First of all, what is a web designer? is not a few days to learn Photoshop, and then learn a few days of Dreamweaver, you can become a web designer? Some people say, the world website A big copy, will copy, also can do web designer. From the online recruitment ads, some write requirements of the designer is a graduate of the Academy of Fine Arts, some requirements are computer professional, and some require skilled operation of graphics software, some requirements will be programmed. This leads to the diversity of web designers, even from design, production to background programming are single-handedly. The definition of the Web Designer is not clear, also lead to be called "web Designer" of the level of good and not all, so the designer's salary level is also uneven. Some annual salary is 100,000, some monthly salary is hundreds of. The cost is different, it makes the price of web design difficult to form standard. Moreover, the person engaged in web design, there are full-time, there are amateur, many of them are students. Some amateur, only figure in the process of helping customers build a station to learn, or earn a little money to meet. So, this market is messy, no one comes out to manage, and nobody can manage.
Here's a reference to "design values". Let's start with a little story. There is a company in China, the production equipment is broken, resulting in a shutdown, many experts have been invited, no avail. Helpless, had to spend heavily invited foreign experts, the expert only a simple look at a moment, and then with chalk on the machine drew a line, said the problem here, three words to make the equipment running up. The factory refused: "You only draw a line, should not take these hundreds of thousands of pay." "Foreign experts said:" I in order to draw this line, I have studied for decades, the value of knowledge is to use time to constant? Do you expect me to spend months fixing it to get paid? "The value of Web design, also can not use time to constant." Some design experts, in the design of the project, always think, this project will not take much time, so the price is not related to lower. This is a total devaluation of the idea. The artist paints, usually also in a few days or even a few minutes on the coherent, but the painting is valuable, because the value contains the painter decades of skill. So the price of web design should not be a simple labor force to constant. Web designers will be able to achieve industry norms only if they seriously analyze the real value of the design work.
Customers and web designers have a consensus on their minds to sit together and discuss the industry price specifications. Because the industry's norms are for customers and designers, only the majority of the two approved norms, can be regarded as standard. How does the standard work? Play a binding and referential role.
is the price standard of web design industry really important and urgently needed? When you walk the market, you find that the same item in each booth price is not the same, you hesitate? At this point you are the client, you do not know exactly how much money to spend to buy the product is the most cost-effective, because the market is not standard. Similarly, if you are a vendor selling goods, and the customer asked the price, you have no bottom, because the price of the market is very messy, you want to report 300, but also worry about the next person to report 200 and your business Rob. I believe many web designers have faced such embarrassment. There is no specification, no control, even a small "page" Word can not unify, such as someone is an HTML page as a page, others are A4 paper size for one page.
The auction is usually the case, at a reserve price, people have to raise prices, the highest price. Unfortunately, the current situation of the web design of the quotation is reversed, there is no reserve price, have to lower prices in order to obtain business, the lowest bidder. Even a reserve price is not, it is explained that the industry is in a very awkward state. In order to break the bad situation, only the price standard is introduced. Maybe some people think that the price of web design is low, good for the customer, the fact is not the case, the Chinese believe that "a penny a penny," the customer to the price is low, the design company can only reduce costs, only profitable, the most direct way to reduce costs is to require designers in a very short period of time to complete the project, and designers in order to be able to complete the task on time, on The imitation, plagiarism, the design quality is not guaranteed, to the end, directly damaged, or customers themselves.
So, who should draw up the price standard of web design industry? Some time ago, the major professional forums have heated discussions, but there is no unified understanding. I am here to talk about my own ideas, to make a point. I think it should be led by some websites that have more influence in the website design industry, send some senior people to discuss the meeting, and invite some business representatives to participate in the discussion. Finally, prepare a first draft, put on the Internet for research. At the same time with the media, to do appropriate promotion, so that more people understand this price standard.
So, the price indices in different places are not the same, how to reflect the standard of the web design industry? Although the Internet is regardless of national boundaries, but the website design industry is still a regional, for example, a Beijing company, should not put the site project to the Guangzhou website construction Company to do, because the construction station process, both sides face-to-face communication is very important. In the web design industry price standards, the price should be a formula, according to the price index, the price should also be different. Specifically considering how much money a page, I think there is something to consider alone, is the idea. With the development of network technology, the tool software becomes more and more intelligent, and the network bandwidth is more and more wide, so the cost of the designer is getting lower. So, creativity in the web design position more and more important, but the idea can not use the number of pages to constant, therefore, the idea should be assessed separately, depending on the needs of customers.
In fact, many of the inner pages are just different words. At this point, the number of templates should be calculated. The price of the template is higher, and the price of the inner page of the template is lower. In this way, a fair number of customers, and the focus of pricing on the design, and diluted the production.
Personally, the web design price standards, should be divided into creative, home, template, within and to charge, (Falsh charges in this article is not discussed).
In addition, the site needs to be constantly updated. This relates to late maintenance charges. Maintenance costs are usually charged on a yearly basis, and this maintenance usually means replacing some product pictures and changing some text. If the site is to be revised, it is not part of the maintenance scope.
The website design industry price Standard, also should include the contract standardization. In the contract, to take into account the interests of both parties, such as the issue of prepayment, after the contract is signed, the customer pays 30%-50% of the advance, until the site completed, and then pay the remaining parts.
The above mentioned is for the corporate image of the site. There is also an information site, such a site should be how to charge it? First, the content of such sites is usually generated by the publishing system. Secondly, this kind of site in the design of the focus is not creative, but the rationality of the layout. Therefore, this type of site, appropriate in the overall assessment of costs, and should not be simply based on the number of pages to calculate. In the price standard of web design industry, it should classify the information website and provide reference website.
Elaborated so many, the viewpoint is very clear, the first is pays attention to the creativity the charge, second is takes the whole as the consideration. These are purely conceptual breakthroughs. But the thing to understand is that what I am now elaborating is not the website design industry price standard, because the standard is not a person to make, what I do now, just provide a kind of thinking, provide a kind of thought way, hope in later when discussing or setting up the standard, can leave the frame of thinking, break through tradition.
From the current situation, the web design industry price standards are still in the discussion and wait-and-see state. This is a painful situation, just like a patient who needs emergency treatment but lacks the funds. From the discussion on the forum, many people's view is to support the design of the Web page industry price standards, but also with a skeptical mentality. Because the web design industry price standard formulation is easy, implementation is not simple, even can be said to be difficult. First of all, this standard must be authoritative, so many people put forward the establishment of web Design association, to shape the authority and neutrality of the association, as a third party for supervision and coordination. Personally, it is feasible and necessary for any industry to have or need such an institution. It has been said that the association is rampant. But I would like to say: "Association" is only a name, the real practical or not only depends on whether it is a reasonable body. So, it involves a question of who will set up the Web Design Association, which requires someone or entity companies to come out and lead the people, must have the spirit of self-sacrifice, because, this association is not for for-profit purposes. Second, the web design industry price standards to go through a long way, can be widely accepted. Many companies or individuals like to do their own business for the sake of short-term benefits. Therefore, we must use the power of "market competition", in the brutal market competition, in the vicious competition, customers and designers will suffer, and the web design industry price standards of the role and influence will gradually strengthen.
The evolution of things always has a process. Even if the development of snail moving like slow, but always need to take the first step is called development. Rather than pond, it is better to retreat and net. So even if the web design industry price standards are difficult to implement, the establishment of web Design association is not realistic, but, as long as there is action, everything will gradually become a reality.
We must be the giants of the mind, but also the giants of action. The idea of this article is not mature, but threw the bricks, hoping to lead the jade, expect more people to participate in the discussion, more people led to do.
