Prime Minister Fire 3W Coffee, where is the next fire

Source: Internet
Author: User

since the prime minister visited the 3W coffee shop in Zhongguancun, the coffee shop This entrepreneurial form has been on fire .


Not to mention, Balzac said: "The café counter is the people's Parliament hall." "Also, a wide range of Wenqing's favorite words are: I'm not in the coffee shop, on the way to the coffee shop."


If this is all true, how much traffic is that?

More importantly: coffee shop this entrepreneurial form, if done, it is likely to be immortal . For example, Barcelona Picasso's four Cat coffee shop, such as the "Night Café" in Arles Van Gogh ...

So, the coffee shop this thing, got it, and fame and fortune.

Have to open a coffee shop.


But .....


It's so easy to open a coffee shop!


Never No!



There is a heart-stuffed story that happens around you.

Of course, she is my friend, we can call her called Miss C. Miss C from childhood love to see a variety of literary films, in addition to love to drink coffee, coffee beans and coffee is also quite research. It's an ideal life to turn interest into a career, isn't it? she decided to open a coffee shop.

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But the world is far more brutal than imagination . , It is not easy to open a café, Miss C has fallen heavily on this bloody road. What single shop operation or franchise chain? Is it a mixed form of coffee and food? These are all minor problems.


What's the most important thing about opening a shop?

Mr. Li has already said, decided the coffee shop value three factors, the first is the lot, the second is the lot, the third or the lot! Nonstop, Miss C was in the big North Capital to start enclosure location .


Site can not be blind, good at summing up and do various strategies of her, listed the following such a complex form

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After the layers are screened, five spare tires are left. Oh, no, five alternate locations.


In order to collect data from these locations, she is also very hard to spell.


Every location she spends a week observing, streets, crossing the high and low layers to find out how many companies, star hotels or schools around, and their gathering time is not regular.

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Because if the café is in the office area, Monday to Friday is certainly the most important business hours, while the coffee shop in the shopping center or entertainment area, the weekend rest is obviously with money. knowing the consumption potential of a commercial district, we have to look at competitors. competitors are the level of the players, is Starbucks, Costa, such as the international big chain, or she positioned similar to the Independent Business Café.

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Except to see who they are, Miss C has done one thing!


pretend that guests are observing passengers in other coffee shops. morning, afternoon, night, each time the flow of people have to separate statistics, mainly what kind of groups, students, white-collar or other, so you can estimate the amount of traffic and turnover of the café is probably what it looks like. will also meet the waiter's eyes, Miss C later squat in the coffee shop door open number, North wind whistling winter blowing her small face are Hippi son, leg also frozen swollen.


after examining the competitor, the next is the hardware facilities of the competition , such as the coffee shop area, layer height, discharge smoke function, there is no suitable decoration of the signboard, there is no parking space, orientation is not suitable.


the collection and statistics of these data, although Miss C is very heart-stuffed. but that's not the hardest part, okay?

The hardest part is how to synthesize these data and information to make the right decisions!


so many conditions, various permutations and combinations, think about vomiting blood! business district Good, lot of location, not only rent expensive, competitor also many, layer high and area is not satisfactory. Slightly biased position, low rents, less competition, but relatively few passenger traffic, long customer dwell time, profit is bound to be affected. (omit 100 comparison list here) ...


How could that be? Obviously is the coffee shop location Such geographical problem, how to become a math problem?

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In the selection of the edge of collapse, Miss C decisively. But the dream is not to give up. Miss C turned to join an international chain of coffee shop, I would like to learn the location and operation of the system experience. The results found a surprise! Days! Big! Secret! Dense! the original coffee beverage chain Danale is the location of this. first, they will send a dedicated team to investigate the target area and delineate 10-15 spare tires. Oh, no, it's an alternate location.

third-party data for these destinations are then obtained , including passenger traffic in the area (morning, afternoon, and evening crowds, including the number of people entering the nearby stores), the guest unit price (average consumption of customers in nearby cafes), the singular, weekly turnover, Customer time costs (coffee shops typically define major business districts in 5 minutes) and so on.


Like Miss C, each location typically involves hundreds of indicators and data, calculated as 10 alternative locations, and a single site will involve the synthesis of thousands of numbers.


Geography has become a problem of mathematics!


This...... This is certainly not done by ordinary manual calculations.


they actually have software to help! simply import the corresponding data of the above indicators into the software system, and the system will quickly analyze the best location plan.

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In addition, the software can help co-ordinate the renovation of multiple stores at the same time . A chestnut, a coffee shop in the country at the same time there are 20 stores renovated. Arrangements for the completion of the construction of various projects and time, such as when the floor tile, when the wall brush, home when the beginning of the display, lighting system, sewage system when installed, is a huge project. A careless money is spent, but efficiency is not brought up.

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This software can help to co-ordinate the decoration, reasonable allocation of time, money and manpower, so that each store equipment installation, home display, logo listing and lighting these projects are in an orderly manner. It is said that Miss C's International coffee shop, which used the software, reduced the new store delivery cycle (from siting to selling the first cup of coffee) to 32 days, which would have been 50 days.


more intimate, because the site has entered the lease information, the software can also manage the rental delivery, lease management and lease extension leasing matters. in fact, open shop, the most urgent is to be happy!
Wrapped up in a bunch of questions, where you're happy

Don't worry, this is the small part of the welfare, for everyone to uncover this magic software.


The following must look, must look, must not close ...


IBM is known to be the most bullish on big data and analytics, which cost IBM $25 billion (accounting for more than 170 billion yuan) to buy more than a dozen companies, all of which are top analytics companies in the industry.

Today's Magic software is also from IBM these years acquired the cattle break Company's one of the companies, it is called Tririga. It is the world's leading, most fully functional enterprise workplace management solution acquired by IBM in 2011.


It is not a joke for a company that can make IBM pay a big price to buy, what about the Tririga company?


It's more than just a shop location, a management renovation and a lease. In the daily operation of the enterprise, Tririga can also arrange the relocation and equipment maintenance, manage the space layout and occupation of the house, monitor the water and electricity consumption and reduce the cost, which is simply the "big housekeeper" of the enterprise!

In fact, IBM Tririga solutions are widely used worldwide, especially in finance, retail, multinational companies, large public facilities, and industrial parks and commercial real estate.

The world's top luxury hotels, the world's most popular theme parks, international coffee chains, international courier giants, leading international educational institutions, U.S. national security agencies, and research institutions can all be used Tririga.

So, open the shop, with the Tririga, as you expected the simple ... No, it's a coffee shop. Or a store of any content.


Want to learn more? (You can get more information through the following channels)

1, Welcome to scan the QR code below, pay attention to "IBM Big Data and analysis" official public number

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2, you can search "live big Data" to learn more about the relevant information

3, call IBM Big Data Hotline: 400-669-0260, get the information you want

4. To Learn more , please visit: http://www.ibm.com/big-data/cn/zh/big-data-and-analytics/? s_tact=m16105nw&iio=banal&cmp=m1610&ct=m16105nw&cr=cross_socialplatform&cm=h&csot=- &ccy=-&cpb=-&cd=-


Prime Minister Fire 3W Coffee, where is the next fire

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