Over the past few years, o2o has become more and more powerful. Because o2o can fully combine the online advantages of the Internet economy with the offline advantages of the traditional economy, Traditional merchants have used o2o to carry out their businesses, he achieved remarkable results. However, as the mobile internet becomes increasingly "open", o2o has inevitably fallen into some controversy and doubts, especially for third-party o2o platforms, as data grows, it is critical to protect the privacy of sellers and users.
O2o privacy protection is not optimistic
When talking about privacy protection, let's take a look at two examples. The author's friend, Mr. Wang, helped his wife advertise beauty salons on an o2o platform and left his mobile phone number in the contact information column, this is a normal promotion method. However, when Mr. Smith calls his boss, his phone number is displayed as the head of a beauty salon on his phone. In addition, Miss Wu made a "60-minute selfie" advertisement on the Group Buying Network. When she called her friend, her number became 60-minute selfie on her cell phone.
The root cause of such a "joke" incident is that user privacy has been leaked. First, o2o platforms such as reservation and ordering platforms and group buying websites can obtain a large amount of merchant information, including phone number, address, and business project. If they package and sell the information to the number management app, the above problems will occur. As we all know, nowadays, most number management apps will compete in the anti-harassment function. If some numbers belong to advertising promotion numbers, they will be marked and guided to shield users. The stronger the anti-harassment function, naturally, users will be more favored. However, if the data source is incorrect, this function may block normal numbers and affect normal communication between users. More importantly, this will inevitably affect the normal promotion of merchants on the o2o platform. Once labeled as a Psoriasis advertisement, merchants will naturally become a street mouse, and they will not be able to do business at all.
Of course, in addition to some profit-oriented o2o platforms, some number management apps are also the culprit. Purchasing number resources through the o2o platform is obviously an improper means of obtaining resources. It is not only suspected of violating the law, but also has a serious harm to its own development in the long run. Not long ago, truecaller in foreign countries and domestic phone gangs both obtained venture capital. In addition to the huge advantages of the products, there is also an important reason-their number sources are legal, it does not infringe on user privacy or affect normal numbers. For some apps, if they do not solve the privacy issue, they will stay on the legal boundaries for a long time, and it is basically impossible to obtain venture capital.
How can normal promotion by merchants be prevented?
In this case, how can merchants use o2o for promotion? How can we avoid the impact of o2o platform privacy leaks? In fact, there are many third-party o2o platforms, some of which are trying to use phone numbers to connect to the o2o field. For example, the hotline platforms such as 118114 and 12580 are doing very well. The hotline platforms launched by basic operators will publish their numbers only after the user applies and obtains the user's consent, this avoids the infringement of user privacy.
The o2o platform that adopts this model also has a genuine network. It uses the main switchboard as the core, instead of using the original phone number, it re-allocates a switchboard number for all its merchants, after protecting the merchant's number on the master machine number, use the genuine master machine + exclusive direct phone number to determine the merchant's identity and establish its own address book platform, which maximizes the merchant's privacy, it will not confuse the promotion number with the private number. Genuine network also launched a pass-through number for insurance agents, and will also launch a good doctor pass-through number and a good lawyer pass-through number. The "pass-through number" here is an innovative business, which is equivalent to a business switchboard, the ability to use voice prompts to divert the caller's needs. Consumers can talk to each other with one click, while also saving effective call time between each other, more importantly, it protects the phone number privacy of these service groups.
In fact, such as the zhenghuo switchboard, which segments the communication needs of merchants and can effectively distinguish between user numbers and advertising numbers, which is very rare in the mobile Internet era where advertisements are everywhere, this protects user privacy and does not conflict with normal promotions.
Back to the o2o issue, as the o2o platform grows, its data is becoming richer and richer, and of course its business value is also growing. driven by the interests, it is not hard to understand that they sell data information to third parties for profit. Besides the data that the number management app is interested in, other marketing agencies and enterprises may purchase the data at high prices. This gray industry chain has become a stumbling block to o2o development. o2o can move to a higher level only by strengthening industry supervision and eliminating private trafficking to the maximum extent. (Text/Wang yijian QQ: 543415188)
Privacy issues become an o2o stumbling block, and it is imperative to strengthen industry supervision
