Probation-Growth hacker, startup company must know "black technology"

Overview

The first to see the title, the most attention is the hacker two words, the mysterious color, so that countless programmers envy jealousy hate role. But a closer look at the growth of hackers, start-up companies must know the "black technology" is to talk about how the company to practical basis, low cost, controllable risk to achieve user growth, activity increases, income increase and other knowledge and cases, this is not enough for start-up companies to burn to change the user habits of the situation is undoubtedly the timely aid , pointing North Needle.

What is growth hacker?

Which readers are suitable for this book?

Growth

The era of growth by primitive accumulation has passed, and is not suitable for the internet, mobile Internet, Internet + mode. We can often see a similar news "How many million dollars a company buys an internet company", many people may find it inconceivable that their products/their website is not technically difficult, technical content, how can it be worth so much money? There is no comfort in answering this question-the user is God! So the primary focus of growth is the growth of users. Many products, games, etc. are launched free trial or free version, is to attract more users, if free + promotion can not reach the good results of user growth, it is necessary to calm down the heart to seriously think.

A/B Testing

There are no best solutions, only better ones;

A/B testing is an emerging Web optimization method that can be used to increase the conversion rate registration rate and other web metrics. AB Test is essentially a separate inter-group experiment, the previous AB test of the technical cost and resource costs are relatively high, but now a series of professional visual experimental tools, AB testing has become more and more popular site optimization method.
A/B testing is actually a "priori" experimental system, which belongs to the predictive conclusion and the inductive conclusion of "posterior examination" is very different. The purpose of A/B testing is to obtain a representative experimental conclusion through scientific experiment design, sample sample representation, flow segmentation and small flow test, and make sure that the conclusion is credible to the full flow.

Popular speaking, A/B testing is to give users two choices, which is usually two buttons, or the size of different, or different shapes, or different colors, or different text (such as: Purchase, second kill), to see the user choose which kind of more, some test is to the same user two choices, some to a group of users show A, And to another group of users display B, of course, this test requires a certain number of users to show the effect and differences;

Why A/b, not a/b/c or a/b/c/d or ... It?

Personal Opinion:

1, choose too much, will give users the use of difficulties (such as the user has the choice of fear disease);

2, the result is distorted; if the recruitment function mentioned in the book (Call/Submit a resume directly), if the test point is not accurate enough, even A/b test may lead to distortion of the situation, not achieve the desired results.

3, the user volume, time and other factors do not support doing a lot of testing, too much testing may also bring negative effects;

User habits

Rich through the burning of money to change user habits, no money to find, to adapt to user habits.

Robotics, artificial intelligence

This reminds me of the CSDN-Q channel robot, who often answers questions on the question-and-answer channel, finds that some of the questions asked by the robot are answered by robots, and some talk to robots.

What's the problem with that?

Personal Opinion:

1, the user response to the speed requirements;

Often there is the urgency of solving the problem;

2, users need to guide;

Some problems may not be so easy to describe;

3, users need to talk, vent;

should not be wrong when the problem, especially like the programmer encountered the exception, no reasonable exception information, or abnormal information can not understand, is a pit, of course, uncomfortable!

4, not every user will search to solve the problem;

Even the same problem, based on everyone's understanding, may result in a different search;

The application of the robot is becoming more and more popular, after meeting with netizens to be careful, it is possible to ask you to meet in a coffee shop, so that you have to order a cup of tea to wait, later only to find that you are a machine;

Summary

Although the case method in the book may be outdated for the present, it does not apply, but the enlightening value we bring may be unlimited! Like some of the things people write in this article, if not read the book is not written at all, of course, other similar books may have similar effects, but sometimes need opportunities and fate, not every book you know, you also have no experience to read all the books. Unconsciously four chapters have been read, believe the content of the later more exciting, look forward to ...

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Probation-Growth hacker, startup company must know "black technology"