Product Manager Responsibility System: The significance of Product manager responsibility system

Article Description: the temptation and embarrassment of Product manager responsibility system.

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Since it is talk about Product Manager "Responsibility System", should be like "farmland Cheng" or "Director manager responsibility System", the product manager is responsible for the final management result. Farmers are responsible for the results of their contracted responsibility operations, as long as the country has made enough Bang, what kind of seed, how species, how many kinds of problems, are by the farmers themselves domain, leading, decision-making, arrangements, the Director manager from the board of directors or SASAC to obtain the right to operate the enterprise, to determine the business objectives and direction, The right to arrange personnel, products, financial expenses and other matters, in order to be responsible for the final operating results. Therefore, Product Manager responsibility system also refers to a set of mechanisms, a set of product managers to lead the entire process of product management mechanism, a set of product managers to truly responsible for the results of the operation of the mechanism. This kind of mechanism needs to implement to the organizational structure, let the idea of product management run through the whole process of enterprise operation. Therefore, to discuss the Product manager responsibility system is to discuss the product-centric enterprise management mechanism, is the category of enterprise-level product management systems.

At the same time, discussing Product manager responsibility system is also discussing the value of Product manager in enterprise operation, which is related to Product manager positioning and career planning. Does not take the "Product manager responsibility System" the enterprise, its product manager's responsibility, generally is the function nature Manager, often the product manager is the product plan manager, the brand management manager or the channel manager, the account manager. Relative to the whole process of product management, as the front can not bear the back, responsible for the back is not responsible front. The Product manager is responsible for the enterprise, the products manager to the business operators, business units of the operator transformation, to be the leading business leaders.

We often hear the founders of some companies, or the leaders who have been standing on the line of business, will send a sigh of emotion, "I am a product manager", "I am just the company's CPO," such feelings are not unreasonable. Look at the world's well-known companies, whether it is the traditional industry hundred years old shop, or the internet and software industry, the new Sharp enterprises, its founders are generally their own planning products, drive and organize the realization of products, business operations, business results are responsible for. It can be said that they are product managers born, are real product managers. It is hard to imagine that a company's entrepreneurs do not understand the product, but from asking someone else to do the product start. In the start-up enterprise, what kind of products, how to do, how to do after the operation of the results of the operation, the operation failed to do, the management process of rewards and punishments, are to entrepreneurs to face and responsible, such a set of mechanisms and spirit is the core Product manager responsibility system. So it seems, a business start-up early, is the boss responsibility system, that is, Product manager responsibility system. Entrepreneurial period boss Responsibility system, is the people's consciousness naturally exists, often do not realize that the boss is the real product manager. With the idea of Product manager responsibility system, it can be understood that "product manager is uncrowned King" argument.

Product Manager The term and concept of the proposed, but in recent years. Within the enterprise, generally with the development of start-up companies, operating more and more products, product line more and more long, or even cross-industry management, there appears the concept of product management and product managers. And in the current Internet and software companies, the person engaged in product planning called Product Manager is a popular. Differing understanding of concepts and definitions has increased the difficulty of exploring and implementing product Manager accountability in all walks of life.

In fact, in today's economic environment, there have been a number of industries to implement the Product Manager system, but also achieved a certain effect. For example, the film director or producer, is a product manager. Today's directors are not just shooting, mirrors and clips, but are involved in investment, selection of actors, control of budgets, later promotion, implantable advertising and other issues throughout the product cycle. In fact, the direction of the director has undergone a transformation of the pain, in the early years of the commercialization of films because of the separation from the taste of the commercial operation has also been a lot of abuse. There are other industries because of the implementation of the Product Manager system to achieve success, such as architectural design, water conservancy and electric power, project contracting are product manager responsibility. In the Internet and software industry, which is full of creativity and change, many enterprises are trying to be responsible for product manager.

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The meaning of Product manager responsibility system, or the temptation, in my opinion, there are three main aspects.

First, Product manager responsibility system can let the enterprise's operation, always will not offset the center of the products operated, can let the enterprise always to improve products and services as the company's business policy. In China's current business management, a variety of successful learning and the theory of unrestrained flying disorderly dance, often confused the operator's eyes. Every hearing of a doctrine will be regarded as a treasure, just as with a tinted glasses to see the world, the theory as a solution to the problems faced by enterprises, and not from the nature and characteristics of the enterprise, not always apply the situation theory of their own products and operations, is often a disorder touyi. Product Manager Responsibility system, it will make the enterprise insist on product success. Good product achievement cause, good product achievement Enterprise, good product change the world, good product is the lifeblood of the enterprise.

Second, Product manager responsibility system, can let the company's management ideas and programs, can be consistent, can be thoroughly implemented. The product manager is the person who plans the product, lets the person who refers to the direction be responsible for the direction, let the people who command the war is responsible for the war, let the planning scheme of the people responsible for the project, so that the design of products for the product management results, is from the system and the source, to protect the effectiveness and consistency of the company's operations, is the foundation of the company's executive power construction. Without the consistent system, the emphasis on executive power will only be to emphasize the isolated action rather than the implementation of the scheme. Product Manager responsibility system, can reduce the internal existence of the separation of functions of the separatist phenomenon.

Third, Product manager responsibility system, is to emphasize the innovation of the enterprise grasp the soul of innovation. Innovation is one of the fundamental requirements for the survival of modern enterprises. We all talk about innovation, and even talk about cultural innovation, process innovation, organizational structure innovation, governance mechanism innovation and so on. In fact, only product innovation is fountainhead. If the product is the productivity of the enterprise, then culture, organization, structure and so on, are relations of production, productivity determines production relations, only productivity is innovative. Relations of production are in the position of being decided, just adapt and not adapt to the problem, meet the problem of unsatisfied, there is no innovation and innovation. The things that are not adapted in production relations are to be adapted, not to be innovated, but to be improved. Innovation should have a driving and pulling effect. If innovation is the driving force, we must start from product innovation, through product innovation, drive the overall progress of enterprises.

Its four, Product manager responsibility system, promote through the product to improve the enterprise's vision, mission, values. In this kind of problem, it is impossible to converse, it is impossible to have what kind of vision, mission and value of the enterprise, deduce the enterprise to do what kind of product. Vision, mission and values, for products, is a constraint, that is, the product does not violate the Vision mission and values. Products are the carrier of vision mission values, so the Vision mission value is the product based on the extraction and summary, sublimation.

In short, I feel that there is no isolation of the perfect team, there is no absolute sound organization, there is no specific scene and endless culture, in the enterprise, only the need for continuous improvement and innovation of products and services, through these products and services to meet the needs of users, realize the value. Team, organization and culture are the needs to adapt to the product management. Said the team perfect, the organization is sound, the cultural vitality, that is because adapts the current product operation the need, changed the different profession, the different product, the different management mentality, will need to appraise again. Product Manager Responsibility System is an effective mechanism to ensure that these aspects are always centered around the product.

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