Product Thinking Study (III.)--five levels of product design

Today's reading will happen to have a classmate to share the "user experience elements-user-centric product design" this book. There are five levels of user experience elements in the story:strategic layer, scope layer, structure layer, frame layer, presentation layer。 is also a product design five levels, so the study recorded. First attach these five levels of graphs:

First of all, the user experience elements of the book, the book is mainly based on Web pages as an example of the 5-level discussion. Seems to be out of line with the current era of mobile internet demand. In fact, the so-called "Heart Has a sword, folding root branches can kill", even if the book does not involve the mobile end of the app. But still try to design the related products.
Strategic Layer: Mainly to define our product goals and user goals. In the popular words is our business model and solve the user's pain point. Of course, in general, the leader in the description of business models are far-sighted, ambitious goals (to investors hope), with the words of the technical staff, the user volume up, based on big data, I want to do can make money. To solve the user's pain point, this requires product managers and leaders to explore the real scene of the user's pain points. For example: Didi take a taxi to solve the user taxi difficult and waiting for the pain point, now all kinds of bus (Dragon Bus, Da da Bus) to solve the difficult pain points of commuters car.
Range Layer: In order to meet user needs, to solve the user's pain point, we should provide what kind of service, more specifically, to collect user needs, analysis of user needs, determine the priority, and then determine the function module to do. User acquisition can refer to product thinking Learning (ii) – Access to user requirements.
Structural Layer: This level is mainly the interactive design of the page, the logical design between the functional modules. In general, at this level, the product will write PRD and developers for the exchange of discussions, business logic to comb. For example, login registration, registration successful login after the user currently have what permissions, can use what features, further verify the ability to turn on what features. Or if you have enough to buy a product, it is not necessary to send points and other similar business logic design.
Frame Layer: This layer mainly includes interface design, navigation design, information design and so on. This level is displayed to the user to see the interface, interface design, such as the use of different circumstances, such as check box, Radio box, drop-down menu or button. Navigation design is our website or app navigation bar, information design generally includes the personal center of the information display or the display of the product details or order information display. This bread contains a lot of user experience design, still need to continue to learn.
Presentation Layer: This level is mainly text, pictures, audio and video design for people to feel. This requires a deep understanding of the user's washing. For example, the current iphone or millet or Hammer official page, the text is not much, mainly in high-definition large-size map-based, give a shock, the feeling of excitement. They also include some animations, which make the sound more tactile to people's hearing and lengthen the length of the page's stay. The performance layer has a higher demand for the user's psychological research.

Five levels from abstract to concrete, it may be that our products and development students are not very involved in the strategic layer, but it is necessary to understand the company's product strategy. It may also be because of the time, we do design and development, not necessarily to a specific level, a time period may do more than one level of things, which is agile development, rapid iteration requirements. But the overall idea is still above five levels. Just like the lone nine swords, the war is not always the first thought to use which of the formula, as long as the Zongyi in the heart, you can do to recruit flowing. There is no sword in the hand, there is a sword in heart.

Product Thinking Study (III.)--five levels of product design