Product Design: The problems that should be paid attention to in the situation design

A while ago to see the Ucdchina discussion of the scene design is more interesting, our group also did a scenario simulation practice:

Male protagonist: Small bright, Age: 26 years old, birthplace: Shandong, Education: Undergraduate, Occupation: civil servants, industry: construction, Company nature: public institutions, work place: Beijing, Hobbies: football, games.

Hostess: Liz, age: 25 years old, birthplace: Tianjin, Education: Undergraduate, Occupation: Sales, Industry: Insurance, work place: Beijing, Hobbies: chit chat when.

Scenario One:

Dangyang, Guoda, according to convention, to return to the man's home wedding, take advantage of 27 days back to do the happy event. Seven days later, the two returned to Beijing, Beijing, and friends and neighbors colleagues, not please, it is a happy event, OK, please! The problem came ~ ~ Beijing is no more than the home of small places, this hotel is as numerous as the stars, this place is as vast as the sky, this is as busy as the migrant workers, this please where good?

Let's see how many people you want to invite, the students from both sides in Beijing, there are 20 of them ~ colleagues, that more sea went, or pick a pick it, the students find the same class, the relationship is good, colleagues to find a few chat, and some non-classmate non-colleagues not love friends, plus more than 30, This has to be three sets of four (three tables for four tables).
Look at the location again. These individuals, the residential address distribution is quite extensive, Beijing from east to west, from south to north, still do not pull down, find a relatively dense bar, because engaged in it more people, that on the Zhongguancun area, do not say live near it, at least the route is ripe.

It's time to choose a restaurant. The last time the old Wang family wedding dinner in the outer sky, 3,501 table, too shabby, eating everyone in the muttering, can not be worse than the sky, Xiao Liu Wedding on the South Beauty, 15,001 table, luxury, full of luxury, I do not compare with him ...

After the scene, explain the background, put forward the demand.

Question: What kind of restaurant are they looking for?

Answer: is located in Zhongguancun area, there is a large package room can accommodate 3-4 tables, the price of moderate 10,001 table, there are sets of catering, have goods ~

Scenario Two:

Two people are familiar with the network, often used to work is also often on the Internet, this time using the network to help choose a restaurant bar.

Heard of the public comment network, but has not used before, first go up to see, open the public comments network, a pile of words, have not found how to get started, you see the hot Business Circle: Zhongguancun, good, point in the look, there are hotels list, forest rain hotpot, Roast institute, Purple Bodhi ... What kind of a platoon is that? Look again, find a line of very small, very small words, sort: Default star Flavor Environment service popularity per capita member merchants, also do not know how to sort the appropriate, then a little bit to see, point to each person, suddenly realize that this index is very important ah, calculated the next, a table control in 800-1000 dollars better, not too bad, We give red envelopes can also give more points, haha ~ so per capita is 80-100, then first in this interval to find it. Find two (meaning and Ascott, Merrill Lynch), read the comments also said good, the price is also 90 per capita. So according to the above telephone one by one dozen past consultation, one is to ask if there is a large enough room, the second is to ask if there is a set of catering, price, three is to ask next weekend can book. The result is very disappointed ah, meaning and elegant court can not sit down 3 table of the room, the price is also very high ah, far more than on the internet on the average of 90 ... Merrill Lynch is also a complete set of catering is at least 1000 more than one table. This public comment network is not reliable, change!

Hear Word-of-mouth network with Yahoo merged, should also good, go up to see first. Find food and beverage leisure, hehe, is also the first time to find Zhongguancun. This time the study is smart, in the above screening on the choice of price range, 50-100, and then sorted also selected price ordering. Wow, word of mouth is included in the hotel but much more, 8 pages slowly turn it ~ finally selected 3 (Kam fu Salt to help restaurants, Champ private dishes, Xiang Lin Zhongguancun shop in the world, and then call the past to ask, after repeated consultation, eliminate some unfavorable factors, finally selected Champ private dishes, set 3 table 888 yuan of seats.

The scene two finishes, the concrete practice, discovers the question.

What's the problem with using a website to accomplish a goal?

1. Too many page info, no clear entry
2. Incomplete picture information is not conducive to judgment
3. The filter results are not accurate enough to filter the conditions
4. The important path was interrupted
5. Insufficient boot
6. Sorting and filtering are not points
7. Hierarchy, path is more confusing
8. No wedding, no wedding-related keywords.

What's so cool about that?

1. Good map function, good links with restaurants
2. Filtering and sorting functions well
3. There's a photo presentation.
4. There's a hotel review.
5. Home Search recommended function is better
6. Big Head Search More clear
7. Back to the home page link

Group discussion is very enthusiastic, situational simulation of the way is more vivid, but also easier to mobilize the enthusiasm of the participants, compared to the boring of their own research, better than a lot of ~ Finally, we have done a summary of situational design methods:

The advantages of situational design:

1. can help us to effectively separate the information weights, of course, this also requires enough of the main scenario sample ~
2. can help us to optimize the path to avoid some of the roadblocks we take for granted.
3. More situational design or scenario simulation, can let us to the main user group mentality grasp better ~

Situation design should pay attention to the problem:

1. is part of product design and optimization (structured)
2. Based on user interviews and demand analysis
3. Designer's design experience, empathy and reduction ability are required
4. Scenario Optimization, iterative iteration
5. The actual version of the user role design requires several typical roles
6. It's not just a design method, it's a design idea.

Scenario design is only a design method, there will be no perfect, and will not be universally applicable, more important is actually the designer's UCD design concept, to maintain a empathy is the most important ~