Product Manager must read 10 articles

Why reprint it, one is oneself want to see, two is English article. It can improve the quality and maintain the level of English. So good!

As the saying goes, every good product manager has its excellent, poor product manager's shortcomings are similar. The following 10 articles have different angles, but they are a masterpiece that every product manager has to read. (All articles are in English original )

Good product manager, poor product manager --ben Horowitz

Ben Horowitz's immortal masterpiece was born in 1996, but the long time does not affect its current warning role. At that time, Ben, the manager of Netscape product management, did not impracticality the roles and responsibilities of product managers, but rather intuitively compared a good product manager to a poor product manager.

how to become a good product manager --adam Nash

Adam Nash is known for his excellent leadership of the product at LinkedIn. Adam argues that the product manager's job description is either too vague (responsible for the product), or too specific (to write a product description), so he highlights the three tasks of being a good product manager in this article: developing a product strategy, prioritizing work, and strong executive power.

do project manager--steven Sinofksy in Microsoft

Steven Sinofksy was considered one of Microsoft's top project managers and a good performer with excellent leadership skills. In this article, Steven specifically describes how the project manager's position is generated by Microsoft and the quality that a good product manager needs to be.

The article is long, and Steven focuses on the product manager's four main responsibilities (learning, persuasion, product description, Improvement):
Learning (Learn): The result of learning is a preliminary model of the product
Persuasion (convince): The result of persuasion is the plan and the goal
Product Description (SPEC): The result of the product description is a series of written product details
Improvement (Refine): The result of the improvement is the final product after the detail is finely carved

what makes the top 1% product managers different from the top 10% product managers. --ian McAllister

The question on Quora is "what makes the top 1% product managers different from the top 10% product managers", this article is the answer from Amazon's Ian McAllister. He argues that the best product managers need to have the majority of the following qualities, such as foresight, good communication skills, the ability to streamline products, execution, trade-offs, and so on, and generally as long as one or two can be considered as a good product manager.

how to discover all-rounder superstars. --jeff Weiner

Although this article is not written specifically for product managers, the 5 outstanding qualities that Jeff Weiner lists are essential to any product manager. These 5 outstanding qualities are technology vision, product sensitivity, business acumen, leadership and resourcefulness.

is CEO and editor --jack Dorsey

Jack Dorsey's experience of making products on Twitter and Square has made him the smartest mind of our time in the product. The article is mainly about Jack's idea of how to be a good CEO, and the product manager is sometimes similar to the CEO of the product, so this article has a strong reference significance. He argues that another implication of the CEO is chief editor, a new idea that might be instructive.

What I was thinking of starting medium --ev Williams.

Ev Williams is not just one of Twitter's co-founders, but has recently started a technology blog, Medium, in his experience in building Medium's new product.

Entrepreneurial Guidance (part 4th): The most important thing --marc Andreessen

People familiar with the product know that in the launch of new products, product managers need to pay special attention to the acquisition of Product/market Fit. And this famous Product/market Fit is the concept that Marc first popularized in this article.

Product manager's Lament --eric Ries

With the continuous development of the Internet, the rapid change of Internet products, product managers must also come out of the stereotype of thinking, in order to stand out in the modern competition. What challenges will be encountered in the evolution from the old to the new? Let's see what Eric Ries said.

How to hire a product manager. --ken Norton

Ken Norton is currently a partner of Google Ventures, who has attended more than 200 product manager interviews after joining Google. This article was written in 2005, when he was the vice president of the product in JotSpot (acquired by Google in 06). Ken believes that the hiring of product managers needs to be considered in six ways, namely, intelligence, strong technical background, innate intuition and creativity in products, acquired leadership, ability to look at problems in multiple perspectives, and previous experience in product development.

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