[Product manager] My views on Product Manager

I recently read the Chinese version of the product manager's handbook by Linda gorchels, which is the first book of the product manager. Some notes are summarized as follows:

Product Manager definition:

1. Responsibility for managing and marketing specific product lines, brands, and services.

2. It is also called the brand manager, industry manager, and customer segmentation manager.

Where the product manager exists

1. Consumer retail and service industries (cosmetics and financial industries ).

2. Enterprises of industrial products (Model manufacturers, etc ).

What should you do as a product manager?

1. Management of different products is reflected in management methods

2. How to plan annual marketing plans for products

3. How to evaluate product portfolios and marketing strategies

4. How to increase product value