Professional terms for App promotion

When reading this article, there will always be some abbreviations that seem to be tall. Here we will summarize the actual meanings and record them as follows:

Job responsibilities:

1. CP: Unlike the partner CP Hu Ge hujhua in the entertainment industry, which corresponds to the App promotion field, CP refers to the developer corresponding to each App, meaning the App promotion personnel.

2. PM: Product Manager, right, the most dangerous job for Internet companies. He often says he was beaten up by technology and operations.

3. UI, it will also deal with your App promotion frequently and be stupid.

4. UED: this is the position where Baidu's user experience director was shouted too low and dismissed some time ago. Including interaction designers, visual designers, user experience designers, and user interface designers.

5. Operation Manager: Operation Manager, which is the closest position to your App promotion. We recommend that you hold your group for warmth.

Common terms in App promotion:

1. CPD: two methods: 1: (Cost per day) one-day billing of advertising cooperation, and one-day billing of a certain advertising space. 2. (Cost per Download) charges are collected based on the actual Download volume.

2. CPM: (Cost Per Mille) charge by the thousands of display of application advertisements. The Cost of thousand people = the Cost of advertising x 1000/click volume.

3. CPC: (Cost Per Click) billing is based on the Click of the application advertisement.

4. CPA: (Cost Per Action) billing by user behavior refers to billing by Activation/registration.

5. CPS: (Cost Per Sale) pay-as-you-go refers to converting the advertising amount by the actual number of products sold. That is, the billing method is based on each order/transaction. Each time a user successfully makes a transaction, the sales can receive a commission.

6. CPT: (Cost Per Time) advertising is billed on Time and long. Advertisers select the advertising space and Time. The Cost is irrelevant to the advertising clicks.

7. ASO: (App Store Optimization) the App Store is optimized to improve the App's search rank and list rank in the App Store.

8. SEO: (SearchEngineOptimization) search engine optimization, mainly for PC sites.

9. SEM: (Search Engine Marketing) Search Engine Marketing.

10. ASM :( App Store Serach Marketing) Apple App Store searches for the bidding advertisement market.

11. The number of Active users of DAU (Daily Active User) on the current day is counted as the number of users who have logged on to or used an application within one day (remove duplicate login users ).

12. WAU (Weekly Active User) refers to the number of Weekly Active users. It refers to the number of users who log on to or use the application within one week.

13. MAU (Monthly Active Users) indicates the number of Monthly Active Users. It indicates the number of independent Users who have used the application at least once in a month.

14. Unique visitors of UV (Unique Vister.

15. Total page views.

16. Return On Investment Return rate.

17. APK: installation package for the Android Market.

18. IPA: The installation package in iOS.

19. SDK: a software development kit. The SDK is provided by a channel and integrated with all functional modules of the App software. The CP of this function module must be embedded in its own app, after the SDK is connected, both the CP and the channel must test the SDK package before it can be launched.

20. IDFA: The advertisement identifier in IOS system, which can be used to detect the effect of changes, promotions, and other activities.

21. Start-up: The product is divided into exclusive start-up and joint start-up. Exclusive start-up refers to the distribution channel of the first choice for the new App version. During this period, only new versions are released in the specified market, the release time of other channels must be at least 24 hours later than the start market. Joint launch refers to the simultaneous release of new versions in multiple application markets.

22. Change volume: one way of App promotion is to replace resources and warm up the group.

23. Click farming: the promotion channel simulates the activation, registration, retention, and other activities of natural users through technical means or pre-installed methods to generate false promotion traffic.

24. Scalping: advertising companies use technical means to improve the ranking of the total AppStore list (category list.

25. Deduction amount: the amount is not enough. Advertisers deduct a certain proportion of common behaviors based on the actual effective promotion amount during promotion.

26. Special Topics: it refers to regular/irregular activities in the application market. Most application markets have special recommendations, which is a good promotion resource for CP, you can apply to the corresponding developer background or Developer Forum.

27. Packet capture: the App installation packages in one market are captured by other App markets. Most of them occur during the first release of the version or during the version update period.

28. Vest App, the purpose is to import data to the main App.

29. Hot search: It refers to the prompt search words on the AppStore search page, which will also bring a certain amount of download (conversion ).

30. Lock list: the AppStore list is not updated for a long time (more than 5 hours.

31. Accelerated review: it mainly targets the accelerated online operations when the AppStore is submitted. Currently, all the self-proclaimed "official agents" on the market are Pitfall! No company is the agent of Apple.

32. Point Wall: The mobile advertising platform provides the CP user-incentive download registration platform. You can download the trial Play App to get points, or download the trial play directly. Currently, the most popular method is to work with ASO.

33. PPC: (Pay-per-Click) is a billing method based on the number of users who Click an advertisement or email.

34. PPS: (Pay-per-Sale) pricing model based on the direct sales volume produced by online advertising.

35. PPL: (Pay-per-Lead) the pricing model of the guided payment generated by each online advertisement. For example, an advertising customer pays an advertising service provider for the fact that a visitor clicks an advertisement to complete an online table.

36. AdWords: Google's keyword bidding advertisement.

37. Banner: Banner advertisement

38. Button: icon advertisement

39. PR promotion: soft Article promotion

40. Banner Ad: (Banner Ad) the position where the advertisement is displayed at the top, bottom, or side of the webpage;

41. DSP advertising: short for Demand-Side Platform, that is, Demand Side Platform. Common examples include Youdao DSP, Domeng DSP, Limei DSP, Imobi, Admob, and Juxiao.

42. Super App: a super APP is a basic application that has a large number of users and has become a "essential installation" for users' mobile phones, such as the WiFi universal key.

Other key terms:

1. Key Opinion Leader (KOL) Key Opinion Leader. Weibo and WeChat have the right to speak. These people may be professional or experienced in some industries, so they can often convince their fans.

2. ARPU: (Average Revenue Per User) is the Average Revenue of each User, which measures the company's business income.

3. CR: (Conversion Rate) refers to the proportion of converted visitors to all visitors who access a website.

4. Bounce Rate: (Bounce Rate) Bounce Rate refers to the percentage of visits to a group of pages or pages that are left after a page is browsed.

5. UGC (User Generated Content), that is, the Content Generated by the User.

6. PGC (Professional Generated Content): Content created by experts and by celebrities.

7. Location-based LBS is a value-added service that provides users with the support of the geographic information system platform.

8. SNS (Social NetworkingServices) refers to the relationship networks between individuals, that is, the popular SNS in China, such as Social networks, schools, and Kaixin.com.

9. TMT: Technology, Media, and Telecom industries. TMT is the first word to be abbreviated as telecom, media, and technology.

10. SPAM: in search engine marketing, SPAM specifically targets information that deceives search engines.

11. CMS :( Content Management System): If you want to quickly build a community like Zhihu, you can buy a domain name and rent a space, find an open-source CMS program.