Profit model: From a small application to see the Japanese developers Big Wisdom __ Games

Mobile Internet development So far, on how to make developers profitable has been a topic of great concern. How to make a profit from the application should be the most common concern for every developer, especially an independent developer.

"Mobile applications are very hot, but they don't make money." "It seems to have become a consensus within the mobile internet industry," he said. Most of the domestic developers because of the limited staff and resources, hope to focus more on the product itself, and by the platform to provide marketing, promotion, billing and other channels. The traditional marketing model is not suitable for all the developers, once again, the loyalty of Taiwanese businessmen is lower, pay more attention to the value of the platform business rather than the platform itself.

Recently, the author of a visit to a Japanese website found a more innovative application, want to take out to share with you, I hope we can get inspiration.

Photo: Free Application

This is a small game in the Japanese app store based on AR (a new interactive technology that will connect real and virtual scenes in real-time with digital technology and interact with each other in a game). The general process of the game is that the player in a minute, according to the rules of the game to complete a certain task will be rewarded, and accumulated to a certain extent there will be in-kind rewards. In fact, this is a game to promote the use of a brand of food, developers can derive the corresponding benefits.

Graphic: Game Main interface

the dilemma of traditional mobile application profit model

There are two types of traditional profit-making models: one is built-in advertising and the other is direct charge. Of course, there are "in-app purchase", but "app purchase" is not for all applications, more for content consumption and game classes.

In the application of the built-in advertising model is more common mode, the advantage is that in a short period of time to accumulate more than a large user groups, after all, the free things everyone is willing to try. But such applications are at the expense of the user experience. In this way, many users will be bored after a period of time, thus creating user viscosity.

Another direct charging model may be difficult for most developers, but most developers want their apps to be sold directly at the App Store. However, to do the charging application, the first must be a common application; the second is that the product should be done well enough; the third is to have a certain degree of user viscosity. This kind of fee application will have users willing to buy it. Obviously, most of the domestic products are difficult to have these three points.

Marketing ability is a lot of startups in the early stages of the lack of. In fact, developers in the consideration of advertising and direct charge of the profit model, but also can consider other viable new profit model, for reference to some foreign feasible and others have already practiced the way, may be made by unexpected results, of course, all of the prerequisite is to do the product well.

Figure: Novice Wizard Mode

Air Mushroom Hunt: An analysis of profit patterns

1. The game joins ar reality to increase the strength element, lets the player be able to interact with the reality scene.

2. There are many varieties of mushrooms, users want to collect all the mushrooms need in-depth play before you can. Such a setting is very much in line with the Japanese " collection mentality ".

3. easy to play, simply click on the screen to complete the task.

4. At the same time game design has a very friendly Novice wizard mechanism to ensure that the first experience of the players can quickly start.

5. Rewards in kind, when the player has scored a certain point, they can submit their scores, while they can get a bag of mushroom cookies in kind reward .

6. In fact this is a game developer working with the cookie maker to test and promote through the iOS interactive game.

7. This game is a Free application in the App Store, allowing more people to download the experience.

8. By earning the game integral form, screening the core users , only the users who are interested in this mushroom biscuit can get the test food eligibility.

Image: Game Support AR Technology

Figure: Mushrooms have many shapes, it's not easy to collect them.

Figure: A player who completes a task can get a genuine cookie.

Picture: The tasty cookie just got it.